The one-time approach cannot be the solution when in need of optimizing the site for search engines. If it’s about maintaining and ranking the site on search results, you need to evaluate and monitor that your SEO tactics are helping you leverage the maximum benefits or not.
However, both Off-Page and On-Page SEO plays a significant role in ranking the website but maximizing On-Page opportunities helps perfectly in increasing the number of leads and turning them into potential customers.
Most marketers think that placing the keywords and other basic SEO strategies are enough to rank well on search engines. But there are many more things that are crucial for On-Page optimization.
Here, we have made a checklist of critical On-Page SEO factors that can help you optimize your site, build brand awareness, and generate the desired conversions in the year 2019.
On-Page SEO Cheat Sheet
1. Make Mobile-Friendly Site
It’s not shocking that your site should be mobile-friendly. If you remain updated with the Google guidelines, standards, and constant changes then you might be aware that Google has made mobile-friendliness the priority.
With the rapid increase in numbers of mobile users, Google has started crawling the sites, index, and rank the webpages on mobile rather than the desktop versions.
So, make sure your site does not offer a poor experience as this can affect your rankings and customer experience too. Moreover, as the customers have become smart and with the emergence of latest technologies like mobile chat, chatbots, and more, not updating your site with these trends can affect your brand reputation.
Ultimately, it is advised to optimize your site for mobile versions embedded with latest trends and technologies to offer great customer experience.
2. Optimize Page Speed
Google has already announced website loading speed as an important SEO ranking factor. So, if your site’s loading speed is slow then it can be a matter of concern and can impact your rankings.
The factors that can help you optimize your site for loading speed are compressed images, faster-hosting network, and content delivery network (CDN). Also, make sure your site loads within or less than 4 seconds as according to Google, a website that gets loaded in this particular time proves to rank well on the search engines and experiences less bounce rate too.
3. Target The Right Keywords
Some people overlook their ability to rank the keywords on search engines. But it is very crucial to perform extensive keyword research and analysis to make sure you are going right with the keyword targeting.
Perform research and look for what users type to search a specific query. Gather the most used keywords and pick the one that is relevant to your brand and rank it accordingly.
4. Quality Content Is Must
Content is that element which makes a website worthy to rank on the search results page. Moreover, the quality and word length probably impact the site’s overall rankings. There’s no specific content length but in general, the number should be over 1500 words.
However, all the time, it is not about the word length only as proper formatting, use of images, videos, and infographics can also do wonders for your website. Try to create long-form content accumulated with the right keywords as it will help you gain more backlinks rather than short content.
Not only this, but your site tends to rank on high positions increasing the page authority too. So, focus on creating evergreen, unique, and engaging content that can provide you long-term results.
5. Increase CTRs
Even after putting your much efforts to rank your site well on search results, if people don’t know who you are, what you offer then it is a major concern for your brand. This not only impacts your site’s ranking but also decline the CTRs.
While there are numerous factors contributing to the site’s performance, there’s one big addition by Google that is representing the search results in the form of Featured Snippets.
Do you know what featured snippets are? For instance, if you search a query and the answer automatically appears on the results without clicking through any website then it is known as a featured snippet.
So, create feature-rich content that Google indexes easily and ranks on the tops of SERPs. Evaluate your site and analyze how much audience it is attracting as the CTR totally depends on the traffic generated by the site.
6. Use Internal Linking
Internal linking is one of the nominated On-Page SEO factor playing a major role in the world of SEO. Internal links are the links that are interconnected between the different pages of the same website.
But most of the times, this practice is not entertained by Google, so it becomes very crucial to make sure each link is created in a unique, natural, and relevant way. Try to link the pages that are relevant and makes sense.
7. Leverage Link Building
Links have always played a primary role in the world of SEO. These are the factors on the basis of which Google and other search engines assess the authority level of your websites and compare with other sites to identify the ranking ability.
The marketers who are informed about SEO might know that domains with the highest number of links usually rank on the top of SERPs. But as the quality matters in terms of content, the same rule is followed for backlinks. To improve your site’s authority, quality matters more than quantity.
For instance, generating content and getting it published on high DA websites is the best source to achieve quality backlinks. Whereas if you find low-quality DA sites then it can eventually impact your ability to rank strongly on search engines.
This way you can avoid bad links from impacting your site and ensure that your site is providing accurate information and quality as expected by your customers.
8. Video Optimization
Like content and images, video optimization is also necessary. The researches have shown that working on two types of video: informative and emotional can be easily accessed and indexed by Google.
So, you need to pay attention to some crucial steps:
Video Title – Keep your video titles short and informative including the targeted keywords.
Create Description – It should be accurate providing the viewers with what they can expect from the video.
Use Relevant Images – The images in your video can be more responsible to analyze whether the viewers will watch your video or not. Choose the one that makes sense and is relevant to your post.
Videos are just amazing but don’t publish them only for the sake of SEO. Add videos that are relevant to the content and speaks your title.
Maintaining the website rankings on the search results is a daunting task. However, regular optimizing your site for various factors can be beneficial in various ways. It is clear that Google emphasizes more on user experience and ranks the sites that are informative and relevant to the user’s queries. This makes it very vital to optimize the website for great customer experience further improving the rankings.
So, counting on these On-Page SEO factors in 2019 can prove to be beneficial for your brand’s website. However, if you also aim for customer satisfaction but are unaware of what is On-Page SEO and how to leverage its benefits then you can find a professional and reliable SEO company in Chandigarh. So, better yourself in meeting the user’s intent and rank well on Google search results. All the Best!