Renowned American entrepreneur and author, Seth Godin aptly says: “Marketing is no longer about the stuff that you make but about the stories you tell.” Rightly so. While radio jingles, TV commercials and print media ads are vital digital marketing trends and components for any business, social media is gaining scope very rapidly.
Nowadays, it’s social media websites such as Facebook, microblogging resource Twitter, professional networking portal LinkedIn, personal and corporate digital marketing blogs and myriad other platforms that find multiple uses in marketing.
Directly, this translates as excellent opportunities for any fresher to kick start a career in social media marketing. But let’s face the unpleasant facts first: social media marketing isn’t really a very popular career in India. Why? Because the majority of Indians choose a career without considering the prevailing job market trends.
Hence, if you’re among those proverbial non-conformists and wish to make a career in social media marketing, take a look at these facts and figures from highly reliable sources.
|Figures Don’t Lie|
Over six million businesses in India are live on Facebook today, says leading daily, Economic Times. An increase of 75 percent to 80 percent customers was recorded by businesses by these companies, the report quoting Sandeep Bhushan, Head of Global Marketing Services, and Facebook further says.
Of nearly 50 million to 60 million businesses in India, only 15 percent are digitally active, Bhushan notes.
This clearly indicates the scope of social media marketing in India. And it also reveals why you should consider a social media marketing career.
A social media manager in India gets an average salary of Rs.387,415 per year, says global website Payscale.com. Understandably, the figure varies according to skills and experience. Yet, it is considerably higher than wages a fresher from other fields would attract.
With such an excellent scope and high median salaries, it’s definitely worth considering a social media marketing career. However, how does one kick start a social media marketing career, you might ask.
|Kick-Starting Social Media Marketing Career|
Kick start your social media marketing career isn’t all that difficult. To understand basic and advanced social media marketing strategies and techniques, join an excellent digital marketing course from a very reputed institute like Expert Training Institute and DMatic Digital.
An amazing course will also help you get social media marketing certifications from Facebook and other global organizations.
Upon completion of this course, these simple tips will ensure you’re on the way to a successful career in social media marketing.
Here are some tips you should follow before starting a career in social media marketing.
1. Understand Social Media
It’s quite likely that your perception of social media is limited to Facebook only. Yes, Facebook, with over 241 million users in India and 2.36 billion worldwide is the single largest social media platform. And there are others too: Twitter, Instagram, and Pinterest, to name a few.
Maybe you’re using some or haven’t yet tried them. Regardless, it pays to learn how exactly social media mistakes marketers do and reasons for its success in today’s era. In case you’re unaware, blogs by individuals, groups, and companies also constitute social media.
Once you’ve got a better perception of various platforms and their unique uses, it’s easier to chart a roadmap for kick-starting a career in social media. It’ll give you a clearer picture of roles you can play in social media marketing for an organization or how to launch a small, home-based enterprise that provides these services to clients.
2. Follow Social Media Posts
Let’s start with a simple example of Facebook. Scroll down your Facebook ‘Home’ page and you’ll invariably come across success stories, causes, and advertisements posted by everyone from charities to Multinational Companies, financial institutions to consumer goods manufacturers.
A closer look at the best time to post on Facebook & other social media platforms and these posts would reveal, each is telling a story. A charity could have posted how underprivileged kids are benefitting from donations or how someone got rich by investing in certain schemes.
This brings us back to Seth Godin’s quote. Nowadays, people are more interested in stories rather than conventional ads. Usually, people access social media for entertainment, especially during tiresome commutes peculiar to India. And such stories regale them while prodding into action- either to donate, subscribe or buy something. You can easily gauge the popularity of these posts by looking at the number of ‘Like’ and ‘Share’ that appear beneath and you can also get followers on social media by using the best technique. Following Facebook posts will enable you to understand the kind of stories that people love to read or watch on social media.
3. Know The Importance of Content
Content plays the single most important and decisive role in deciding the success and failure of a social media campaign or post. You’ve surely heard of Facebook posts and Tweets (on Twitter) go viral. There’s only one reason they go viral: These posts, Tweets and often blogs appeal to a very broad audience and cuts across barriers of culture, tradition and geographical boundaries.
Therefore, you’ll require near astute knowledge about content that people actually read or watch on social media. Proper content also plays a pivotal role in deciding the success of your career in social media marketing. Read the good post on how to start a blog and become a successful blogger too. This will give some insights into what people actually look for on various social media platforms.
Remember, it’s ultimately content that’s going to drive people to your social media platforms, generate interest while culminating as a business for your employer or own enterprise. ‘Watch Parties’ on Facebook are gaining ground very quickly across the world. In fact, several political observers in India credit these ‘Watch Parties’ to runaway success and abysmal failure that some political parties experienced during the 2019 general elections in India.
4. Learn Customer Engagement
Customer engagement is important for every business. In the not-so-distant past, businesses would engage customers by requesting feedback by mail. An ordinary postcard would suffice. Eventually, they graduated to toll-free phone numbers. Nowadays, businesses engage customers, potential clients, and stakeholders through social media.
What’s customer engagement? In simplest terms, it means keeping a customer of the would-be client as well as other stakeholders interested in a company, its activities, products, and services. Every business nowadays faces stiff competition. Hence, their obvious endeavor is to arouse and maintain interest in a company or brand. Losing customers and business are imminent fallouts for every business that neglects consumer engagement.
Listening to consumers or getting their feedback is most important. As American billionaire and management expert Peter F. Drucker rightly says: “Every business has two functions- marketing and innovation.” Customer engagement fulfills both- it markets your company through social media. And feedback helps the organization to innovate and stay in line with market demands.
5. Acquire Troubleshooting Skills
We are capable of solving problems that confront our mundane lives. But when it comes to businesses and social media, solving problems assumes an entirely new paradigm. A single adverse comment on Facebook, Twitter, LinkedIn, blog or other social media platforms can have a disastrous impact on an otherwise flourishing company.
Troubleshooting is a very desirable and essential skill you’ll require to kick-start a career in social media marketing. You’ll have to learn how to respond to negative feedback for your Online Reputation and Social Media, without hurting a client’s sentiments while circumventing any poor publicity such comments may generate.
It’s worth remembering that adverse comments can also be posted by a rival or competitor trying to damage your employer or their brand. Hence, troubleshooting skills would also have to take into account that negative comments don’t erupt as full-fledged, online brand wars that are so common nowadays. You could win a brand war. However, loss of customers and brand image would be the resultant collateral damage of any such online conflicts.
Before concluding, I would also suggest any fresher learn more about instant messaging apps including Facebook Messenger and WhatsApp among others. These are integral to any arsenal for a winning social media marketing strategy. They allow businesses to disseminate information rapidly and at negligible costs. These tips and suggestions would help you not only kick-start a career but also become a social media marketing professional.