What Does Impression Share Indicate About A Product Group?

  1. It provides an average benchmark of all similar products from other retailers

  2. It predicts your product group’s future impressions

  3. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

  4. It shows your product group impressions relative to other product groups in the same campaign

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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