What Is A Key Difference Between Reservation Buying And Auction Buying?

  1. Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

  2. Reservation buying includes hard-to-sell inventory, while auction buying does not.

  3. Reservation buying is done manually, while auction buying is done through a Google representative.

  4. Reservation buying is done programmatically, while auction buying is done manually.

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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