What targeting options are available on the Display Network?

What targeting options are available on the Display Network?

What targeting options are available on the Display Network? (Choose 2)

  1. Remarketing lists for search ads (RLSA)
  2. Affinity audiences
  3. Demographic targeting
  4. Connections targeting

Correct answers are:

  1. Affinity audiences
  2. Demographic targeting

Explanation:

Actually, with powerful targeting on the Display Network, you can find your specific audience, whatever your goal is.
Affinity Audience: Reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network. Choose from 80 segments based on online behavior, including “Movie lovers”, “Foodies”, “Sports fans”, and more.
Demographic Targeting: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.

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Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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