What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  1. Replace the existing landing page with the new one and compare this month’s data to last month’s
  2. Run a Campaign Experiment on the existing campaign that switches between both landing pages
  3. Create another ad group for the new landing page and compare the two ad groups
  4. Create another campaign for the new landing page and compare the two campaigns

Correct answer is:

Run a Campaign Experiment on the existing campaign that switches between both landing pages

Explanation

AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.

Read more here: https://support.google.com/adwords/answer/2385204?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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