Google Analytics For Beginners

When A Filter Is Applied To A View, What Data Is Affected?

  1. Data from before the filter was created

  2. Data from after the filter was created

  3. All the data available in a view

  4. None of the data available in a view


About view filters

Filter and modify the data in a view.

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

  • Predefined filters
  • Custom filters
  • Common uses for filters
  • Limitations of filters
  • Related resources

Predefined filters

  • Exclude/Include only traffic from the ISP domain: use this filter to exclude/include only traffic from a specific domain, such as an ISP or company network.

    When you specify the domain name, do not include the host server label (e.g., specify, not

  • Exclude/Include only traffic from the IP addresses: use this filter to exclude/include only clicks from a certain source IP address.

    You can filter a simple range of addresses by using the that begin with or that end with options.

    If you want to filter a more complex range of addresses, use a Custom Filter to Exclude/Include using the IP Address and specify a regular expression as the Filter Pattern.

  • Exclude/Include only traffic to the subdirectories: use this filter to exclude/include only traffic to a particular subdirectory (such as /motorcycles or /help/content/faq).
  • Exclude/Include only traffic to the hostname: use this filter to exclude/include only traffic to a particular hostname (such as or

Custom filters:

  • Exclude: This type of filter excludes log file lines (hits) that match the Filter Pattern. Matching lines are ignored in their entirety: for example, a filter that excludes Chrome also excludes all other information in that log line, such as visitor, path, referral, and domain information.
  • Include: This type of filter includes log file lines (hits) that match the Filter Pattern. All non-matching hits are ignored and any data in non-matching hits is unavailable in the reports.
  • Lowercase / Uppercase: Converts the contents of the field into all uppercase or all lowercase characters. These filters only affect letters, and do not affect special characters or numbers.
  • Search & Replace: This is a simple filter that you can use to search for a pattern within a field and replace the found pattern with an alternate form.
  • Advanced: This type of filter allows you to build a field from one or two other fields. The filtering engine applies the expressions in the two Extract fields to the specified fields and then constructs a third field using the Constructor expression…………………..For More Details:


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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