When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

  1. is not affected because the click is automatically filtered out by Google’s invalid click technology

  2. improves for that placement because the vCPM bid decreases

  3. improves for that placement because the clickthrough rate (CTR) increases

  4. is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

Read more here: https://support.google.com/adwords/answer/3499086

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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