When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

  1. increase overall impressions for the ad
  2. identify the traffic to your website that was generated by AdWords ads
  3. improve the Quality Score of the ad on all Google properties
  4. set expectations for customers who are in various stages of the buying cycle

The correct Answer is:

set expectations for customers who are in various stages of the buying cycle

Explanation

Be explicit about your call to action, whether a button or somewhere else. This is especially important for image-based ads, because customers may not know what part of the ad is clickable. In some cases, if your ad really blends in well on a website, they may not even realise that your ad is an ad! Don’t make them guess.

Read more here: https://support.google.com/partners/answer/1722134?hl=en-GB

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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