When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

  1. traffic estimates for placement ideas
  2. historical conversion rate estimates for your keyword and placement ideas
  3. historical cost-per-click (CPC) estimates for your keyword and placement ideas
  4. traffic estimates for your keyword ideas

Correct answer is:

historical cost-per-click (CPC) estimates for your keyword and placement ideas

Explanation:

Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

Read more here: https://support.google.com/adwords/answer/3056153?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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