When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  1. Cost-per-thousand impressions (CPM)
  2. Cost-per-acquisition (CPA)
  3. Automatic cost-per-click (CPC)
  4. Manual cost-per-click (CPC)

Correct answer is:

Automatic cost-per-click (CPC)

Explanation

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

Read more here: https://support.google.com/adwords/answer/2979071

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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