Google Analytics For Beginners

Which Google Analytics Visualization Compares Report Data To The Website Average?

  1. Pivot view

  2. Comparison view

  3. Performance view

  4. Percentage view


Explanation: Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.


  • Organization and account links, search
  • Action bar
  • Report navigation
  • Diagnostics and Google accounts
  • Add segments, set the date range
  • Report tabs
  • Graph
  • Data table

The breadcrumb links at the top of every page in Analytics give you access to the Google Marketing Platform organizations and product accounts, as well as Analytics accounts, properties, and views associated with your current login credentials.

  • Organization: Within Google Marketing Platform, the representation of your company, and the management framework for your company’s product accounts and users. Learn more
  • Product accounts: Other Google Marketing Platform product accounts like Tag Manager and Optimize.
  • Account: Your access point for Analytics, and the top-most level of organization within the product.
  • Property: A website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties.
  • View: Your access point for reports; a defined view of data from a property.

2. Action bar

The action bar appears at the top of the reports in Analytics. The action bar includes the report title, the sample percentage, controls that act on the report as a whole, and a link to the Intelligence panel.

  • The sample percentage tells you what percentage of sessions during the date range are included in the report. You can switch between a smaller sample (faster response time, less precision) or a larger sample (slower response time, greater precision).
  • Click Save to save the current configuration of the report.
  • Click Export to export your report data for use in other applications like Excel.
  • Click Share to share a report, even if the recipients don’t have Analytics accounts.
  • Click Intelligence to open the Intelligence panel, where you can see insights from your data generated by Analytics machine learning, and query your data using natural language.

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Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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