Preparation is not critical if you have enough experience
Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
To guarantee that the client will make a decision by the end of the meeting
To prepare for potential objections the client may have
- Search Terms Report Data Shows That People Who Click On Ads Promoting Your Prescription Glasses Were Searching For Terms Like “Wine Glasses” And “Drinking Glasses.” Which Might You Add As Negative Keywords To Prevent Your Ads From Showing On Such Searches?
- Which Report And Metric Should You Analyze To See How Often Your Client’s Ads Are Showing Above Search Results In Comparison With Other Advertisers?