Talk about yourself and your business
Make the text different from what’s on your landing page
Use a passive verb in the headline
Write several ads and see which one performs the best
- Your Average Bid Is US$10 And You’ve Enabled Enhanced Cost-Per-Click Bidding (ECPC). Assuming You Haven’t Set Any Bid Adjustments, ECPC Can Raise Your Bid To Which Amount When Google Ads Sees An Auction That’s More Likely To Lead To A Sale?
- A Question That Includes Factual Information Based On Market Research, Such As, “Four In Five Consumers Want Search Ads To Be Customized To Their City Or Immediate Surroundings. How Are You Approaching Your Local Online Opportunity?” Is A Good Example Of: