Showing a ValueTrack tag in the text
Including a question mark in the headline
Directing people to a page other than the advertiser’s homepage
Including a border on the ad
- You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
- An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.