Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  1. Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  2. Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  3. Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  4. Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

Correct answer is:

Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Explanation

Filter your keywords by clickthrough rate (CTR) to see which keywords get you a lot of impressions, but few clicks. For example, you can filter keywords with a clickthrough rate that’s less than 1%, and then make changes to those keywords so they’re more relevant to your ads.

Read more here: https://support.google.com/adwords/answer/2453976

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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