Which Traffic Source Dimensions Does Google Analytics Automatically Capture For Each User Who Comes To Your Site?

  1. Source, Keyword, Campaign name
  2. Source, Medium, Keyword
  3. Source, Medium, Campaign name
  4. Medium, Keyword, Campaign name

Traffic source dimensions

Source: Every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “CPC” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

Keyword: When SSL search is employed, the Keyword will have the value (not provided).

The campaign is the name of the referring Google Ads campaign or a custom campaign that you have created.

Content identifies a specific link or content item in a custom campaign. For example, if you have two call-to-action links within the same email message, you can use different Content values to differentiate them so that you can tell which version is most effective.

You can read more herehttps://support.google.com/analytics/answer/1033173?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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