You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  1. creating ads that include terms or phrases people are searching for
  2. creating relevant ads and keywords, but not using ad extensions
  3. creating ads that link to a generic landing page
  4. creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

Correct answer is:

creating relevant keywords and ads, and using ad extensions

Explanation

Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

Read more here: https://support.google.com/adwords/answer/6300?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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