Set a theme for each ad group and choose related keywords
Keep each keyword to a single word, rather than a phrase
Include more than 50 keywords in 1 ad group
Set a theme for each campaign and choose related keywords
- How Would You Determine The Clickthrough Rate (CTR) For A Client’s Search Ads?
- Which Conversion Metric Can Give You More Insight Into How Your Ads Drive Conversions On Mobile Phones, Computers, And Tablets?