Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

  1. Cost-per-acquisition (CPA/CO)
  2. Viewable cost-per-thousand impressions (vCPM)
  3. Cost-per-view (CPV)
  4. Cost-per-click (CPC)

The correct Answer is:

Viewable cost-per-thousand impressions (vCPM)

Explanation

With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you’re bidding on the actual value of your ad appearing in a viewable position on a given placement. An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.

Read more here: https://support.google.com/adwords/answer/3499086?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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