Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
- Increase the maximum cost-per-click (CPC) bid
- Change the ad delivery method from “Accelerated” to “Standard”
- Lower the daily budget amount
- Pause the campaign to stop showing ads and accruing costs
Correct answer is:
Change the ad delivery method from “Accelerated” to “Standard”
Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard delivery” is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.