You’re Reviewing The Paid & Organic Search Report For A Client Who Runs A Maui Snorkeling Tour Business, And You See That Her Business Appears Only In Organic Search For Queries Such As “Boat Snorkeling Tour” And “Beachside Snorkeling Tour.” You Can Use This Information To:

  1. create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

  2. increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

  3. increase the budget for all of her campaigns that contain these queries as keywords

  4. lower the budget for all of her campaigns that contain these queries as keywords

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *