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You’re The Account Manager For A Client Who Wants To Increase Reservations At Her Boutique Hotel. You’ve Been Manually Managing The Bids For Her Campaigns, And You’re Looking For Ways To Save Time And Optimize. How Can You Most Effectively Do This?

  1. Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

  2. Create 1 campaign and apply target search page location bidding to drive visibility and reservations

  3. Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

  4. Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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