You’ve Started Managing A Shopping Campaign For A Client Who Thinks The Campaign, Which Attributes Conversions To The First Ad Customers Clicked Before Completing A Conversion, Isn’t Providing A Good Return On Investment (ROI). How Might You Use Attribution Models To Evaluate The Campaign’s Performance?

  1. Compare 2 models to see if the campaign is undervalued on a last-click basis

  2. Compare 2 models to see if the campaign is undervalued on a first-click basis

  3. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

  4. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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