RATING: 4.9/5
1 Yr. Course Validity



Learn 12 Advance Modules
















  Why Digital marketing  




Welcome to Expert Training Institute in Janakpuri! We are the highly recommended PPC course providers in Janakpuri. Working in the industry of digital marketing for more than 10 years, we have gained the trust of more than 23,000 students. We are proud to happily cater to them with our top-notch PPC certification course. We are supported by a team of highly knowledgeable and professional trainers for whom imparting satisfactory training to the students is above everything.

They make every possible attempt to provide them the latest information in the industry so they get updated on the on-going PPC trends and what kind of work they will be expected to do once they get a job. Being the leading PPC training institute in Janakpuri, we not at all make compromises when it comes to education.

We know that time is very important in everyone’s life and wastage of time by any means is not justifiable. Therefore, we want every individual, be it a student, working individuals, homemaker, or even a retired person to make the most of their time by doing something productive. One such productive thing they can do is to enrol for the PPC course training in Janakpuri. It’s a course that provides plenty of career opportunities to those who complete it with dedication. Having an understanding of each theoretical course aspect lets them implement them practically with ease and independently making them job-ready. Our 12+ years experienced trainers teach each student with enthusiasm and always encourage them to come up with their doubts so they is no scope left for conceptual misunderstanding. This is necessary to achieve efficiency and proficiency in the PPC course.

Our trainers focus on student interaction as this is the only way when students feel free to communicate with them without any hesitation. The professionalism followed by our trainers is commendable and this is what impresses our aspirants.

First-Choice of Students for PPC Course Training in Janakpuri

We are the best PPC institute in Janakpuri and it’s our responsibility to take care of the future of our students. There are so many institutes that are imparting Pay-per-click course but why thousands of aspirants prefer us over others is due to several reasons, which are as follows:

Quality Content

Our PPC course has quality content that is latest according to the advanced PPC trends and is technology-based.

Training by Industry Experts

All our experts are certified and are aware of all topics of the Cost-per-click concepts and strategies. They believe that being a trainer does not mean that learning is not for them rather they keep learning so they can share their relevant knowledge with students and make them as smart as they themselves are.

Engaging Case Studies

We know just having conceptual training does not only makes the PPC training session boring but also feels like a complete waste of time. We never want any of our students to feel like this therefore we have included engaging case studies in our PPC course modules. They help in easy and quick understanding of things.

Learn Practically

Any kind of learning without practical implementation seems to be irrelevant. This is why it becomes crucial to practice all topics of the PPC course practically. A practical session will help them know where they actually stand and what topics they need to practice more.

Hassle-free Backup Classes

At ETI PPC training institute in Janakpuri, none of our students who have missed any PPC course classes have to run after our trainers to cover the missed part. We take care of this requirement beforehand by providing them with a facility to schedule their backup classes.

Query Resolving Session

We know that every student has a different learning capacity and having doubts about certain topics is a casual thing. Our trainers make sure that each one of them has no doubts regarding the previously taught topics of the PPC course before proceeding further. In the case, they have any doubts then the trainer will provide them with the doubt classes to resolve their queries.

Apart from the above reasons, there are other things that make us the first choice of students, including affordable fees, 1-year course validity, easy EMI option, etc.


Our easy to remember contact numbers are: 9958-38-40-20 and 9958-98-19-38



PPC (Google Ads) Fundamentals

This module of our PPC course will explain to you the fundamentals of Pay-per-click strategy. You’ll understand how it is different from SEO. We will make you learn how you can make use of Google Ads to make engaging Ads for more conversions. Everything is elaborated with superior clarity and due to this our PPC certification course becomes the most effective.

How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
Custom Audience
What is Bid and Budget?
Google Ads Hierarchy
Understanding Account Structure
Case Studies
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking
Ad Scheduling & Delivery
Advance Settings
Competitor Analysis
Google Ads Facts
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Ads Billing
Ads Tools
Ads Examination Books

Search Marketing

Search marketing is a way of advertising on the internet search engines. On browsing the internet for a particular search term or keyword, the search results includes some paid and unpaid results. Paid results are what search Ads, which appear on the top position in the SERPs. We’ll let you know how you can create the Ads using Google Search Network, called Google Ads. You will surely enjoy being the part of this session as Ad creation is an engaging task. Detailed conceptual knowledge is the speciality of our PPC certification course.

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

Display Marketing

In this module of PPC certification course, you will learn about display Ads. We’ll teach you how you can convey your business message to your target audience using display ads. These types of Ads reach to more than 85% people across the world, which is evident of the effectiveness of display ad network. Our unique way to impart training makes us the best PPC course training institute.

Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

Shopping Networks and Merchant Center

Merchant Center is a tool that allows you to upload your products and store data to Google and make it available for a range of Google services such as Shopping Ads, etc. We’ll let you know how you can create shopping ad campaigns and edit the inventory so shoppers will always have correct information about the products. We have well-explained the Merchant Center Module of the PPC certification course so you can independently do all things related to this tool.

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

Mobile App Marketing

The process of making marketing campaigns to reach your mobile app users at each stage of the marketing field is termed as mobile app marketing. Basically, it’s a marketing strategy, which helps you achieve user engagement through app advertising. In this module, we’ll take you through all the aspects of mobile app marketing, which includes mobile app engagement, how to promote your app and do remarketing. Being the PPC certification course provider, we make sure you gain expertise in all concepts.

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

Video/Youtube Marketing

When ad campaigns are created and run on personal or other person’s YouTube video and across the Google Display Network then this type of PPC campaign is known as Video or YouTube marketing. During this module of PPC course training, we’ll tell how you can create different video formats in distinct formats such as skippable, non-skippable, out-stream ads, etc. All experts at our PPC institute will help you have a thorough knowledge of this crucial concept.

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Outstream Ads
Ad Sequence
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube

Concept of Remarketing

Remarketing is a unique way through which you can target the same audience who visited your website several times with the remarketing Ads. Showing them Ads again and again is likely to influence their purchase decision. We will let you know how remarketing works along with creation of remarketing list. This module is indeed engaging, which is one of the USPs of our PPC course.

What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Dynamic Remarketing

Google Ads Manager Account (mcc)

Google Ads Manager is an all-round hosted Ad platform that simplifies your Ad management for websites, Apps, mobile website, etc. We’ll make you understand how to set up your account with Google Ads Manage and use it for creating great advertisements. This module of our PPC course is interesting and elaborative, which makes you feel that our course gives you full value for money.

What is Google Ads Manager account?
How do I set up a Google Ad Manager account?
How to get Google Partner badge?
Google Academy for Ads

Google Ads Editor

In this module, you’ll learn about the Google Ads Editor to create ads for PPC campaign. It is a no cost application, which can be easily and quickly used offline for ads creation and bulk correction. This is one of the most important modules of our PPC course, which we teach in an interesting style at our PPC institute.

What is Google Ad editor ?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms excel
Import new campaigns through editor

Conversion Rate Optimization

Conversion Rate Optimization is a procedure of allowing visitors to take an action on visiting a website. A business can enhance the probability that users will “convert" into an actual customer or a verified lead before leaving. We’ll take you through each and every aspect of conversion rate optimization in our PPC training in Delhi.

CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

Bing Ads

Just like Google Ads is the ad network of Google, the Bing Ads is the ad network of Microsoft. Bing Ads search network lets the PPC professionals create and run ads on the Bing search network as well as Yahoo and AOL networks. This particular module of our PPC course explains to you how PPC in Bing works, the method to run a search campaign, etc. Indeed, it’s interesting and well-explained.

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research

Merchant Center

Shopping Ads are intended to target those people who are actually to buy any particular product or service. Such ads offer qualified leads, which are easy to convert as they are in actual need of that product or service. This module of our PPC course will explain to you how to create shopping ads along with creating and linking of Google Merchant Center with Google Ads.

Google Trends
Google Keywords Planner
Microsoft Excel
PPC Protect





As per the case studies and upcoming jobs in 2020-21 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.


Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.


Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.


As compare to traditional marketing Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .


Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.


Google Adsense , Affiliate marketing and Youtube are the platforms through which one can generate their online income.


Writing content , Website designing providing digital marketing services to clients working from home is a very good opportunities for freelancers.


Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.


Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.


5 stars

To let you know something about myself before giving any review for ETI’s PPC Course, I’m a commerce student and didn’t want to do CA, B. Com, etc. I wanted to do something different, which could kickstart my career just within 1-2 years after 12th. While searching for the career alternatives, I come across digital marketing. I was curious to know about the same so did more research and found Pay-Per-Click Marketing the most interesting thing. On looking for the best PPC course institute near my place, I found Expert Training Institute. I went there for the consultation and demo sessions. I was amazed by their teaching style- it’s so easy and simple. When I appeared for the demo session, the Facebook Ads lecture was going on and really enjoyed it. Even during the entire PPC training, Udit sir explained everything excellently via case studies. I’m thankful to him for getting me the right career.
4.5 stars

I have learned PPC course three months ago & I learned a lot at ETI PPC training institute. Currently I am working as an intern and also as a freelancer. I must appreciate the quality of PPC training given by Udit Sir. I am planning to start my own PPC agency so I can open more earning opportunities for myself. I’m happy that I enrolled for PPC course at Expert Training Institute.
4 stars

BestI own an eCommerce website and wanted to grow my business. For this, I needed verified leads that are already interested or looking for products that I have in my store for them. I was looking for the ways to generate qualified leads and then I found PPC marketing. I watched some videos related to PPC and realized that this is exactly what I was searching for from so many days. Though I can hire staff for PPC marketing but I wanted to gain more knowledge about it. I got enrolled at ETI PPC training Institute because I was impressed by their training methodology in the demo sessions. I would appreciate both Udit Sir and other trainers who were always there to guide me when ever I got stuck.
5 stars

It’s an amazing place to learn PPC course and pursue other digital marketing courses, which will surely help you to improve your career just like it has done for me. During PPC training at ETI, I learned how to create effective ads on different channels that will bring business to companies. Currently, I’m employed as a full-time PPC executive in Gurgaon and I have got this job through assistance of ETI.
5 stars

My experience with Expert Training Institute was excellent. They provided me with an excellent opportunity to make my career in online marketing field. I create YouTube ad campaign thus started freelancing for the same. During the PPC course, I was given a thorough practical knowledge on PPC marketing and I was able to understand every thing conveniently owing to the case studies in the curriculum.
5 stars

PPC marketing is chosen by almost all companies out there to promote business and get results in a short span. I wanted to become a skilful resource for the companies so decided to take up the PPC course. One of my friends completed his digital marketing training at ETI and he suggested me this institute. I must say that this is second to none place for PPC training. The curriculum was very detailed and for complex subjects, case studies were included. After training, I am feeling highly confident to work as a PPC marketer. I got internship at a reputed company in Noida and now working as a full-time employee in the same organization.
4.5 stars

Udit Sir is the best trainer and ETI is the best PPC training institute that I would suggest to every person who wants to pursue PPC course. He is experienced person who made learning easier with a great course curriculum and case studies. Additionally, the training environment is excellent.




FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 40,000 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.





1. How Pay-Per-Click advertising is different from Organic Search Engine Optimization?

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

2. What are the chief PPC services?

During the PPC training in Delhi, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

4. Are PPC results measurable?

Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.

5. THow do you pick keywords for PPC campaigns?

Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.

6. What is a Landing Page? How they are important?

A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.

7. What is the Google Display Network?

The Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.

8. What is Remarketing?

Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.

9. Can you fix budgets for PPC campaigns?

Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.

10. How do we get better outcomes from our PPC campaigns?

Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Delhi, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.




Importance of PPC for Businesses

PPC is an online advertising way that helps different businesses get more traffic and qualified leads so they can easily convert them into their actual customers. Unlike Search Engine Optimization, PPC is a paid service that involves ad creation to get faster results.

We have shared some of the major advantages of the PPC campaign, which has now become imperative to every business operating online.

Looks Very Similar To Search Engine Organic Results

One of the biggest concerns that manufacturers and businessmen have is that organic results on the search engines are highly credible than PPC ads. The organic results are influenced by Search Engine Optimization whereas the advertisers bid for every click on the paid search results that are called “Ads".

However, if you want to improve your business then it’s good to run a PPC campaign as it will only benefit you rather than incurring any loss. Your website will appear in the SERPs just like organic results but the only difference is that your listing will be marked with the “Ad" tag on the search engine result page.

Highlight your Website on the Top with Google Ads

The reason why the PPC campaign is the first-choice of the businessmen is that they get immediate results that is not possible with SEO. Search Engine Optimization takes longer (like 3-4 months) to give results but with PPC everything is done at a fast pace. You simply have to find out the targeted keywords, create a PPC campaign, and set a budget to get started with the ads.

This immediacy of results factor is very important for:

  • Promotion of new items
  • Special offers like extended warranty periods, free products, percentage discounts
  • New products launched in the existing collection

Therefore, there is no reason left for not running a PPC campaign for your business.

We, at ETI Janakpuri, will teach how you can create different ads such as search ads, display ads, video ads, or even shopping ads for your business to attract leads with the help of our PPC course.

Precise Measurement Of Results And Full Control Of Ads

Measuring the performance of business strategies is crucial for any business as this helps them to restructure them for achieving company goals. When it comes to measuring the effectiveness of PPC ads then you can do so with ease. The ads networks have the feature for the same.

You can set the PPC costs according to the budget of the company by:

  • Analysing the KPI data of the campaign
  • Evaluating changes to enhance lead generation
  • If you think that your PPC campaign is not offering you the desired results then you can instantly shut it down. Also, you can re-launch it in short order.

During the PPC training in Janakpuri, we’ll make you learn how to measure and control your PPC campaign effortlessly. Additionally, you will come to know about the best techniques that can be opted to improve lead generation.

Exceptional Learning Experience at ETI PPC Training Institute in Janakpuri

When you pursue the PPC course in Janakpuri from ETI, you will surely have an astounding learning experience. It’s a place where you will gain both theoretical and practical training to become a PPC specialist. Our institutional approach has been the supporting factor for us for all these years and is one of the reasons for our success as the best PPC training institute in Janakpuri.

We endeavor to make our PPC classes interesting by explaining everything clearly and in a unique manner. With this course, you will achieve competency to enhance the profitability of distinct organizations from various departments by making effective advertisements on Google, Bing, Yahoo, and AOL. Furthermore, you can promote their business on different social media sites, including Facebook, LinkedIn, etc.

Pursue PPC Course at Flexible Timings

We, at ETI Janakpuri, want every person who is interested in learning the PPC course join our PPC institute in Janakpuri without any stress of lack of time. We know it’s hard to manage multiple tasks at a time such as simultaneous management of office, home, and PPC classes. Therefore, we have simplified the same and have come up with the exclusive advantage of flexible batches and flexible timings.

Students can join our weekdays or weekend batches according to their comfort and convenience. If they want to join the weekday’s batch then we provide them PPC training from Tuesday to Friday 2 hours each day whereas if they are comfortable on weekends, it will be scheduled for 3 hours every Saturday and Sunday.

Our students who are pursuing their regular college, working as full-time employees, or are homemakers are very happy with this provision. With this facility, they can multitask smoothly.