The benefits of getting certified in PPC with us includes:

• Saving time 
• Flexibility of classes
• No query is off-limit 
• An expert panel to guide you
• Practical training
• Digital material and hard copy
• Exposure to multiple scenarios 
• Peer and expert review
• Confidence of stepping into a career well-prepared

So here are the details of what to expect.

Introduction to PPC: What it is and why it’s important

PPC Classes in Janakpuri would be all about where to put the hard-earned money while making people search targeted business. Well, let’s know how!

What is PPC?

PPC is shortened for Pay-Per-Click. As the name hints, it requires paying when someone clicks (clicks what? Well, the link you want him to go to!). When a query (with specific keywords) is made (on a search engine) for which the advertiser has a PPC ad in place, the ad shows up to the potential customer. The business would be paying to the search engine every time the ad is clicked at. 

Why is PPC important?

PPC is important for old as well as new businesses who want to reach newer potential customers. Since growing traffic organically is a process that can take some time and still puzzle people, strategically planning PPC can do a much better job as a lone and also a combined strategy (with SEO) for bringing some fresh traffic to the site. 

How does PPC work?

It could be understood as a model for advertising on Internet, more specifically at search engines like Google Ads and Bing Ads, now being extended into other online platforms, like Facebook Ads. The ad formats could be: Search Ad, Shopping Ads, Video Ads, Gmail Ads and Display Ads. 

Let’s get more in what will be covered in PPC training in Janakpuri here!

Overview of our PPC classes and what they cover

Search Engine Marketing (SEM)

The strategies used to rank on Search engine for some targeted keywords related to specific industry, product or service fall under the bigger set of SEM. So both PPC and SEO are a part of it. So you might often read this term here and there while online marketing is being discussed.

Campaign 

Advertisement with key message/theme fall under campaigns. 

Keywords, Ad Group, Ad Text, Landing Page

Keywords you are already aware are the words and the phrases that are most commonly used for a particular industry/business/product/service.

Ad groups are different groups that target similar category of keywords under one group at a time. This is used for promoting strategically different services or products sold by same company. 

Ad text is basically comprised of targeted keywords which should be in sync with the landing page content as well where the link is taking the visitor. 

CPC

The position of your ad is determined on the basis of how much you bid for the keywords you are targeting with respect to the competition. Cost-Per-Click is thus the cost you pay for every click. 

Ad rank

Maximum Bid when multiplied with quality score determines the position of an on a Search Engine results page.  

Quality Score

The Click-Through rate determines the quality score of the ads based on the other factors.  

Maximum Bid

The maximum amount beyond which the advertiser is not willing to pay. 

There are many more terms you would be made to aware when you enroll in the elaborate PPC training at our Janakpuri branch. 

Class schedules in Janakpuri

We would like to emphasize the fact that whether you’re a beginner or an experienced marketer, our classes target all the individual needs. Our experienced faculty knows instinctively and guides accordingly. Both practical tips and best practices are the focal points of our course material.

Type of classes

Our institute offers both in-person as well as online classes, meeting specific needs of different students. 

Get classroom immersive sessions or recorded video material for self-paced study. Learn as and when you can. Or you can also join us live on scheduled days for a more immersive experience.

Our in-person classes are designed to leave no stones unturned when it comes to equipping students with career ready skills. Our passionate instructors helps our students achieve their PPC goals, rest assured; your career is shaped well with us!

Customized/Personalized session

If you already have an online website up and running and you want to better its performance by learning nitty-gritty of SEO, then also you have come to the right place. We also offer personalized coaching sessions. Implement what you’ve learned and achieve your specific SEO goals under the guidance of our experts. Increase your website traffic, boost your online sales, or simply improve your online presence, achieve it all with our SEO classes!

Join our SEO Course in Janakpuri today and take your website to the next level!

Testimonials from previous students and their success stories

Shweta: Udit Sir took us one step at a time while tutoring about all the technicalities. I learned both practical tips on real life issues. Without his expert guidance, I would feel lost in achieving my career goals. Thanks a lot, Sir!

Shantanu: I am thankful that I found the institute right when I need and where I needed. I helped me with all my queries and concerns with focused feedback. He helped sail my ship in the corporate world!

How our PPC classes differ from other PPC training programs

• Lifetime guidance related to the course
• Strong system of review and feedback
• Focus on individual interests
• Practical approach to internalize all the techniques without losing sight on theory
• Assistance both offline and online

Pricing and payment options for our SEO classes

• Option to “Pay as you go”
• Both online and offline payment accepted 

For specifics, we would love to address queries in person or just give us a call!  

We hope to welcome you at our Expert Training Institute in Janakpuri for PPC Classes.

Your success is what we strive for!