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Advance PPC Masterclass Course Content
1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification

About Udit Khanna

Director & Founder - Expert Training Institute (2012), DigitalUdit (2015)

Technical SEO
SEO Optimised Website
Link BUilding
Competitor Analysis
Website Audit
  • Did Hotel Management Course From A Reputed College
  • MBA In Marketing
  • 5+ Years of Industry Experience
  • 8+ Years Of Experience In Running Training Institute In Delhi
  • 5+ Years Of Experience Of Digital Agency
  • Worked On Several National And International Projects
  • Worked On More Than 10,000 Keywords

When you enroll in my courses, you get:

  • Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.
  • Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
  • I am committed to student success and go the extra mile to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.

More About Me:

  • I am also the creator of several websites, host of a digital marketing channel on YouTube. I teach many SEO topics that I myself use all the time. They include link-building, keyword research, and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.
  • I wanted to take a bigger role in the businesses that is how I got into business and marketing. Today, I am a successful entrepreneur. I geek out on things like motivation, building healthy habits, and creativity. My aim is to reach at the highest stage of prominence in the SEO course training. The continuous hard work of more than 10 years has fetched me fruitful results in the field of digital marketing.



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There is no question, PPC advertising is difficult, but so is anything in life that yields fruitful rewards. When I first discovered PPC advertising many years ago, I had to learn Google Adwords marketing on my own through tedious trial and error along with trying to find any type of pay per click training classes online but truthfully there weren't many resources available at the time. Which is why I decided to build my own Google Adwords PPC Tutorial course here on Udemy. After completing my Online PPC Course, you will feel confident, empowered and motivated enough to start working on your own campaign based on the real world success I've had.

My name is Sergio Aicardi and I am one of the founders of Profitable Web Properties & the owner of www.themiamiseocompany(dot)com which together comprise of the largest and most effective marketing agency in South Florida to specialize in search engine marketing (aka SEM). We not only help individual learn how to setup an Adwords account from scratch and teach them how to manage them properly in this Online PPC Course, we also offer world class marketing services in case it's just too much to handle on your own.

What makes me qualified as your potential instructor for this in-depth Adwords PPC training course?

In 2014 I managed an SEM campaign which I presented a case study for in the US Search Awards of 2014 (powered by Pubcon in Las Vegas once a year). The case study was nominated for the "Best PPC Campaign" alongside with the marketing agencies that were managing the campaigns for HSNBS, PGA & a Microsoft product division.

I founded a marketing company that specializes in SEO/PPC and in the 3 years that it's been in business, we have grown to become the most well known search engine marketing agency in South Florida. If you do your due diligence on me, you will find that I am a guest writer for the Search Engine Journal, SEMRush, Ahrefs, Social Media Today and many other well-respected sites that are known for having industry experts write about their successes and experiences.

I have hundreds of case studies and white papers that show the success I've had with my own companies and the campaigns that I've managed for other companies at my marketing company. Simply put, this is the one training class for Adwords that you won't want to miss out on, sign up today and obtain the knowledge that can earn you large salaries or generate huge profits for your business.

Google Adwords is one of the most powerful tools to promote your business online and increase your leads and sales. Courses on Adwords are many but those that help you to learn from zero are just a few and some don't even show you how to do your keywords list correctly. This step if neglected will waste your budget on targeting Bad or negative keywords!

My Online PPC Course is complete and is for all levels. Either a beginner or professional you can start today learning My Google Adwords course and be sure that in the end you will know how to run targeted campaigns and save your money.

You'll learn also:

  • How to edit your Ads and make them more attractive than those of your
  • competitors
    • How to organize your Ads account by Ads How to make your list of negative keywords
    • How to choose the right bidding strategy that suits your goals
    • How to target correctly your audience
    • How to choose where to run your campaigns
    • How to make your negative keywords list
    • how to save money and increase your ROI!

    Is Online PPC Course is really complete and very useful with many assignments and quizzes to test your knowledge, you'll be asked to put yourself in the shoes of a PPC specialist and make some negative keywords list! very amusing.

    So start learning today and Run successful campaigns tomorrow!

    I wish you all the success you deserve and hope you will love my lecture!

    Good luck .

    oin More than 1,100 Happy Students In 105 Countries and Learn PPC the Right way.

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    Learn how to Implement highly targeted campaigns with Facebook and Adwords without needing to spend weeks, months or even years learning the key principals of success on these platforms.

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    The Benefits of This Online PPC Course?

    • More Than 50 Lectures and More than 5 Hours of video Content
    • The Most Up to Date Content on These Platforms on Udemy.
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    • Full Online PPC Course Content Support From Your Instructor 7 Days A Week
    • A Complete Certificate from The Edessa Institute.

    DigitalUdit is one of the leading Plateform which provides best Online PPC course. The aim of the founder of this Online PPC COURSE is to educate the aspirants in such a manner that they can secure their future with a good job in today's world of Digital marketing technologies. The DigitalUdit founder Mr. Udit Khanna has set his career as a digital marketer in 2009 and after working as a digital marketing consultant in various reputed companies, he finally decided to start his own PPC COURSE in 2012. He is a Google Certified professional who focuses on practical Online PPC training.

    It has been rightly said that you cannot attain success without both skill and will. The reason why ETI is regarded as the best PPC COURSE ONLINE is that the founder along with the entire team of proficient trainers invested their hard work and skills into the system.

    We offer world-class Online PPC Course to our students so they can help them as well as other businesses grow with substantial domain expertise. We show a path of progress to aspirants through our all-inclusive PPC course Online and motivate them to enhance their potential to earn.

    The Pay-Per-Click or PPC Online course is an ultimate solution for aspirants who wish to begin their careers in the field of online marketing. One of the many specialties of DigitalUdit faculty is that we never step back from assisting our students in regards to Online PPC training.

    Overview of Pay-per-click (PPC)

    Traditionally, when we have to find any information, we refer to newspapers and other sources of information. We have to make payment to get the sources but these days a lot of information is available free of cost online. It is a shocking fact that online publication of any information is a costly thing, which includes the cost of the domain, hosting, content writers, website designers, and developers and still we can access it without paying a penny. So, from where the funds come from?.

    The answer to this question lies in internet advertising, which comprises various Ads models. PPC is one of these advertisement models and this is what you are going to learn in the PPC course.

    What is PPC or Pay Per Click?

    Pay-per-click or PPC is a marketing method, which has the maximum reach online. Practically, it covers the entire internet that empowers the PPC marketer as he/she can advertise any product or service to a huge audience with a small budget. It is also known as CPC or cost per click.

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    Pay-per-click is probably extremely challenging yet the most rewarding internet marketing model. PPC unleashes the potential of your advertising proficiency. At DigitalUdit, the Online PPC course covers the below-listed crucial concepts and how they work in combination to form a profitable and engaging Ad campaign. Our Online PPC training modules will surely make you learn the advanced and in-trend tools and methodology while providing an opportunity to work on live projects that offers a great experience all together.

    Modules in Online PPC Course

    • • PPC fundamental
    • • Search Marketing
    • • Display Marketing
    • • Shopping Network
    • • Video/YouTube Marketing
    • • SEO fundamentals
    • • Google Ads Manager Account (MCC)
    • • Google Ads Editor
    • • Conversion Rate Optimizer
    • • Merchant Center
    • • Bing Ads Marketing
    • • Mobile App Marketing

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    We are different from other Online PPC training institutes owing to several unique features. Of course, our professionalism along with quality Online PPC training always remain on the top but other USPs that helped us excel in providing the superlative Online PPC course. Another plus point of DigitalUdit is its assets & infrastructure. We have shared a go-through of enrolling for the Online PPC course at DigitalUdit.


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