Content Writing

How Google determines quality of content?

Google keeps changing its algorithm to keep a tab over quality of content produced by webmasters. But it relies more on human factors to determine usability of a piece of content.

  • Behavioral Analysis: It is the way Internet users interact and behave with content. The analysis includes the average time spent on a web page.
  • Quality Rates: Google has human editors to check quality of content pieces.

Human factors are used for determining content quality because content is written for human visitors. But there are some technical factors as well. A good piece of content should satisfy human editors and fulfill technical factors in order to become a high quality content.

Let’s discuss the technical factors of quality content

  1. Keyword targeting

A piece of content is written with some keywords in mind and it must reflect the keywords in letter and spirit. Google has determined keyword density to prevent overstuffing of keywords. Adding keywords would make your content visible but the content should be readable in order to hold attention of the visitors.

  1. Keyword choice

Choose the keywords that fulfill your goal. Using high competition keywords could prove to be wastage of time, if you are new to the web business. But using high volume keywords could be helpful in brand building in the long run. Keep the keyword intent or intent of the searcher in mind when choosing keyword for content creation.

  1. Headline

It is headline that first attracts attention of visitors. You can include keyword in the header but keep the line small and crispy. Place the keyword at the beginning, if the line is longer than 65 characters. Use a tool to determine strength of the headline.

  1. Body copy

Keywords should be included in the content body but the writing style should be natural and the keywords should look like part of the body content. Keep things simple and natural to make content attractive and interesting.

  1. URL

Write attractive URL using keywords as Google spiders look at URLs to understand content type. Include one or two keywords that best describe the content in the URL.

  1. Meta data

Meta data is of little value in search ranking but it can be of great help in featuring in SERP snippet. Adding keywords to meta data will improve chances of the content to feature in snippets.

  1. Building backlinks

Links still matter and quality matters more than quantity. Instead of struggling to increase number of links, you should focus on building quality links with trustworthy websites. Links from established domains are valuable assets to your SEO efforts.

  1. Content length

There is no fit for all solution regarding a length of a piece of content. But Google considers content less than 300 words to be thin content. There was a time when 250 words were sufficient for creating a blogpost but today, you have to write up to 500 words. In addition to words, you should keep readability of the content in mind.

  1. Shareability

There is no study to link social media with SEO but in practice both are interlinked. Social media shares build organic links and also some of the social media posts are featured in search engine result pages. You should make the content shareable in order to take advantage of social media.


Content creation is a time taking process as there are many factors that come into play when a piece of content is created. The writer has to take care of keywords, length and social value of the content in order to make it interesting and also to take technical advantage of the content.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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