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Digital Marketing Course Modules

Overview

Internet Marketing has become the best tool to market yourself in the online world.

Web Design

With everything going Digital, every company needs a web page to have its online presence.

Search Optimization

Search Engine Optimization shortly abbreviated as SEO is a technique used for publicizing your web page or blog

Pay Per Click

Ever noticed the advertisements displayed on the side of search results on Google and Yahoo?

Social Media

SMO was created to attract influx through social media by different methods

Google Analytics

Google Analytics is the free tool by Google which tracks the complete report of web traffic

Mobile Marketing

Mobile Marketing is the technique of marketing using a mobile device and provides customers with custom info

Email Marketing

Email Marketing involved the marketing of a commercial message to a group of people through email

Affiliate Marketing

Itis a type of performance-based marketing in which a business rewards one or more affiliates

eCommerce

It is the process of driving sales by raising awareness about an online store's brand and product.

Online Reputation

"First impression makes a lasting impression in the online world too", so there is need of ORM

Online Ads

Online advertisement is a strategy to drive clients to your website and promote your product and services

Lead Generation

The term is used for describing a form of marketing for the formation of expected customer’s attention

Adsense

The program is designed for web publishers who want to display text, video or image ads on sites

Freelance

Freelancers are people who utilize an online platform to sell their services rather than work under an employer.

Wordpress

WordPress is the fastest and most promising open source software for creating and managing websites

Growth Hacking

Growth Hacking is a way to achieve quick growth by different means that could ridiculously stupid

Marketplace Selling

Marketplace Selling is a local buying-and-selling game where different channels are used for customers.

Blogging

It is like a personal collection of thoughts, views, ideas, pictures, videos and anything you can think about.

Content Marketing

Content marketing is a process of creating fresh & relevant content to attract the potential traffic.

Geo Targeting

Geotargeting is a way to determine the geolocation of a visitor and providing different content as per their location

Media Buying

Media Buying is the concept in which companies provide vacant advertisement spaces for advertisers.

Guerilla Marketing

Guerrilla marketing is technique especially used by startup and brands who want to make a good image

DM Strategy

Digital Marketing Strategy consists of series of steps that help in achieving goals through online marketing

Interview Preparation

Preparing for an interview primarily means taking time to thoughtfully consider your goals and qualifications relative to the position and employer.

Cyber Laws

Cyber law is the part of the overall legal system that deals with the Internet, cyberspace, and their respective legal issues.

Static Website

A static site contains pages with fixed content. Each page is coded in HTML and displays the same information to every visitor.

Facebook Marketing

Facebook makes money! Signing up is free, using it for the lifetime is free, one can share numerous posts

Instagram Marketing

Instagram is a social networking app made for sharing photos and videos from a smartphone fro your Business

International SEO

International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target.

Domain & Hosting

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet

Black Hat SEO

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results.

Content For Internet Marketing Course

1. Digital Marketing Overview

Definition of Digital Marketing
Scope Of Internet Marketing
Trends Of Digital Marketing
Significance Of Online Marketing
How It Is Different From Traditional Channels Of Marketing

2. Understanding Website Designing

Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Difference Between Website And Blog
Difference Between Website And Web Portal
Points To Consider While Designing A Website
Competitor Analysis

3. Static Website Creation

Basic HTML
What Is CSS
Understanding Web Design
Understanding The Structure In HTML Code
Designing the Structure According To The Requirements
Incorporating Basic Features
Page Internal Linking
Creation Of Inner Pages
Adding Facebook Like Box
Twitter Feed
Google Map
Enquiry Form
Live Chat

4. Domain Registration & Hosting

What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
What Is Shared Hosting
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
How To Host A Domain
What Is FTP
Understanding c-panel
What Is SSL
Protocol HTTP/HTTPS
How To Create Business e-mail ids

5. Wordpress Website Creation

What Is CMS
What Is Blog
Understanding Wordpress & Its Functioning
How To Install Wordpress
Theme Selection & Installation
Exploring Theme Options
Creation Of Pages & Menus
Content Building For Front Page
Testimonials
Team Members
Counters (Milestone)
Image Slider
Pricing Tables
Blog & their Categories
Clients
Call To Actions
Service Box (Flip & Icon)
Progress Bars
Gallery (Masonry, Grid, Animated & Stripes)
Adding Required Plugins
Introduction To Woo Commerce
Payment Gateway Integration
Creation Of Page Using Page Builder (Visual Composer)
Register/Login Option
Widget Creation (Side Bars, Footers)

6. Advance Search Engine Optimization

Introduction & Understanding Of SEO And Search Engines
Understanding Basic SEO Terminology
Types Of SEO With Brief Explanation
White Hat SEO
Black Hat SEO
Doorway Pages
Invisible Text
Stuffing
Cloaking
Grey Hat SEO

On-Page SEO

Competitor Analysis
Initial Site Analysis
Keyword Research & Mapping (Placement)
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Robots.txt
Canonicalization
Internal & External Linking & Its Benefits
301 & 302 Redirections
Structured Data Mark Up (Schema)

Off-Page SEO

Types Of Links
Directory Submission
Social Book Marking
Article Submission
Guest Blog Posting
Blog Commenting
Press Release
Question/Answers
Business Listing & Classifieds
Profile Creation
Forum Posting

SEO Tools

Screaming Frog
Mozbar
Ahrefs
Open Site Explorer
Plagrism Checker
Woorank

Algorithms

Panda
Penguin
Pigeon
Hummingbird
Rank Brain
 
Google Webmaster Tool
Backlink Analysis
Disavow Tool

7. Advance Adwords PPC

What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation

What is Search Marketing?

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Remarketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

What is Display Marketing?

Remarketing
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

What is Shopping Network & Merchant Center

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

What is App Marketing?

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

What Is Video Network?(YouTube Marketing)

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Remarketing
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube
What is Remarketing?
Custom Audience
What is Bid and Budget?
Google Adwords Hierarchy
Account Creation
Understanding Account Structure
Case Studies
Advance Settings
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking

Ad Scheduling & Delivery

Advance Settings
Competitor Analysis
Google Adwords Facts
My Client Center
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Billing
Adwords Tools
Adwords Examination Books

8. Bing Ads

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research
Bing Ads Policies
Remarketing in Paid Search
Ad Extensions
Dynamic Keyword Insertion
Conversion Rate Optimization
CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

9. Social Media Optimization/ Marketing

Social Media Introduction
What Is Viral Marketing?
Scope & Importance Of Social Media

Facebook

Facebook & Instagram Marketing
Facebook Business Page Creation
Business Page Optimization
Adding Features into Page
Facebook Groups
Facebook Ads
Facebook Retargeting
Facebook Power Editor
Facebook Shopping Ads
Facebook Video Marketing
Lead Generation through Facebook
App promotion through Facebook
Reporting & Analysis

Instagram Ads

Creating A Business Page
Switching Accounts

Twitter

Twitter Profile Optimization
Using Hashtags
Increasing Followers
What is Re-tweet and Mention?
Twitter Ads
Twitter Retargeting
Twitter Video Marketing
Lead Generation through Twitter
App promotion through Twitter
Reporting & Analysis

LinkedIn

Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
LinkedIn Ads
LinkedIn Retargeting
Sponsored Content Ads
Text Ads
Sponsored In-mail Ads
Reporting & Analysis

Google Plus

Creating and Optimizing Google Plus Profile
Circle Management & Communities
Turn Your Profile into a 24/7 Digital Business Card
Create Your Google+ Business Page
Add a Google Plus Button to Your Website
Know how to share links, images, videos, and create polls on G+
Find, Connect, and Engage with your exact target audience
Reporting & Analysis

Youtube

How to Upload Videos
On-Page Optimization of Videos
How to add End Screens & Annotation to Videos
How to add Cards to Videos
How to add Subtitles to Videos in different languages
SEO of Videos

10. Google Analytics

Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources & Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking

11. E-mail Marketing

Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
How to Increase Open & Click through rates
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
eCommerce Automation
Creating Signup form for website

12. Affiliate Marketing

Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Affiliate for Hotel Industry
Affiliate for Travel Industry
Affiliate for eCommerce Industry
Affiliate Tracking Affiliate's Software

13. Google Adsense

What is Adsense?
How to get approval for Adsense?
How to gets Ads on your Blog/Youtube
Ads Placement
Block specific Sites or Category

14. Geo Targeting

Introduction To Geo Targeting
IP Based Geo Targeting
Tracking Email Location
Website Planning Based On Geographic Targeting
Keywords Selection Based On Geographic Targeting Regional Listing
How To Reach Visitors From Different Countries

15. Guerrilla Marketing

Introduction To Guerrilla Marketing
Guerrilla Marketing History
Integration Of Guerrilla Marketing Ideas
Exploring The Creative Idea
Launching Your Fictional Project

16. Creating Internet/Online Marketing Strategy

Examples of Integrated Marketing Plans
Using the Best Internet Marketing Channels for Maximum Impact
Create an Integrated Online Marketing Plan

17. SMS Marketing

Introduction To SMS Marketing
Why SMS Marketing?
Kinds Of SMS
Promotional SMS
Transactional SMS
How to Integrate SMS On Softwares

18. Lead Generation & Nurturing

Understanding & Importance
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Creating Lead Nurturing Strategy
Lead Funnel

19. e-Commerce Marketing

What is e-Commerce Marketing?
Categories of e-Commerce
e-Commerce scenario in India
SEO Strategy for e-Commerce Website
Types of e-payments
Digital Marketing in eCommerce
Paid Marketing for eCommerce
Challenges in e-Commerce
Landing Page Optimization for eCommerce

20. e-Commerce Development

Creating e-Commerce Website
eCommerce CMS Management
International eCommerce Strategy
Gateway Providers & Policies
Mobile Payments
Core Selling Strategies

21. Online Advertising

Online Advertising and its Types
Display Advertising
Banners
Rich Text
Pop Up and Pop Under
Contextual Advertising
In-text
In-image
In-video
In-page
Payment Modules
Companies and Networks
Tracking and Measuring

22. How To Sell Digital Marketing Services/Freelancing

How To Improve Your Personal Profiles
How To Find Projects Online
How To Grab Freelancing Projects
Client Servicing
Proposal Creation

23. Online Reputation Management

Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
ORM Techniques
Google Alerts and Mention
How to Engage With Consumers Online?
How to Tackle Negative Feedbacks?
Links and Resources for further study Case Study

24. Content Marketing

Introduction To Inbound Marketing
Understanding content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Content Writers Are Publishing On Now
Conduct Proper Research For Your Projects

25. Professional Blogging

Introduction To Blogging
Blogging Best Practices
How To Grab Freelancing Projects
Client Servicing – Proposal Creation
Setting Up Your Blog - Live

26. Growth Hacking

Introduction To Growth Hacking
Growth Funnels & Tactics
Growth Hacking Tools
Case Studies Of Growth Hacking

27. Market Place Selling

Introduction To Market Place
How To Sell On Amazon & Flipkart
How To Become A Vendor
Requirements To Become A Vendor
How To Optimize Products

28. Digital Marketing Interview Preparation

Interview Preparation Essentials
How to Crack Any Interview? - Industry Secrets
Essential Tools and Resources To Help You Succeed
Mock Interview Session

29. Media Buying & Planning

Advance Media Buying Options
Creating Media Buying Strategy

30. Mobile Marketing

Social Media & Mobile Marketing
Mobile Marketing Mix
Advertising Tools for Mobile Marketing
Creating Mobile Websites
Uploading Mobile App in Playstore & iTunes
Ecosystem of Mobile Advertisers & Publishers
Advertising on Mobiles
Targeting Ads on Apps
Targeting Ads via Location
Targeting Ads on Search Engines

31. International SEO Fundamentals

International SEO Myths
International SEO Strategy Development
Diff b/w International SEO and Global SEO
Considerations For International SEO
Multilingual SEO
Guide to International SEO
Multilingual Websites & Multiregional SEO Tips
International SEO Checklist

32. Graphic Designing For Business

Graphic Design Fundamentals
Designing – Marketing Kits
Designing Online Documents

33. Cyber Laws

Introduction
Cyber Law in India
Overview of the Information Technology Act, 2000
Overview of Rules issued under the IT Act, 2000
Cyber crimes/Cyber Frauds
Regulatory Authorities
Cloud Computing

Best Internet and Digital Marketing Courses

 

The search for best digital marketing courses institutes always ends at Expert Training Institute (ETI), ETI works as a Professional Internet Marketing and Digital Marketing Institute in Delhi, India. It is One for the best digital marketing institutes in delhi, india. Thanks to the towering role it plays as one of the Market Leaders and Pioneer in Internet / Digital Marketing Courses Industry with student’s rating of 4.8 out of 5 in Google reviews

As a top-notch internet marketing institute, we offers flexible course curriculum with so many Advance Online Marketing Modules that suits the demand of its audience.

ETI offers unique approach in Digital / Internet Marketing Training Courses. The ETI(Expert Training Institute) imprint is well etched on the candidates as a mark of excellence and expertise.

Having earned fame as the best internet/Digital marketing institute in Delhi, ETI is in the vanguard of delivering highly sought after training in Digital/Internet Marketing to new professionals who are preparing to serve the market.

The ETI runs Digital Marketing courses and enrols students for various programs including Advanced Digital Marketing Professional Courses, Advance Search Engine Optimization Course, Pay Per Click Advertising Course, imparting proficiency. They can also win certificates from Google, Microsoft, Facebook and Hubspot in digital marketing after appropriate tests.

As a top Internet/digital marketing training institute in Delhi, course run by ETI is noted for its in depth and extensive practicals & comprehensiveness. The course content is rich with latest methodology, techniques, curriculum, tools and advanced skills.

Top Digital Marketing Technologies

 

The best part of Internet marketing course is that the high–demand components of digital marketing are always given priority.

They include website designing, SEO, SMO, Paid Ads, Content Marketing, Social Media with an emphasis on lead generation, traffic boost and conversions.

The full-fledged classroom training for various components helps in securing well-paid jobs without any hussle.

Courses are designed with Weekdays and Weekends demands and fee is reasonable. This course is helping students, businessmen, professionals and marketing executives to serve their target markets with greater efficiency & profitability.

Internet Marketing Course Content

 

There Are many digital marketing Institutes in Delhi Which provide Basic Internet Marketing Course Content but ETI Provide Best Content In Digital Mareketing Training. For young students eyeing a well-paying career, classes of Internet marketing training in Delhi will be very useful.

The internet marketing course in Delhi adds value because it is well structured with theory plus practical delivered through PPT Notes, Classroom lectures & Videos. The course content is comprehensive with ample avenues for hands-on training for both weekday and weekend batches with Internship option.

Which is the best digital marketing institute

Focus on Quality

 

ETI helps understand & motivates people in kickstarting a vibrant internet marketing career. The practical training by industry experienced faculty grooms competent experts in digital media marketing.

ETI’s legacy of grooming young professionals has a wider acceptance.

Digital (Internet) marketing course have made securing job easy for almost 90 percent of students and professionals.

Students looking for a digital marketing course get flexible study options, ETI with a broad range of courses caters to all individuals.

Flexible Course Modules

 

There are weekday, weekend & only sunday courses. ETI is particular that the course content must have the latest & advance online marketing modules with access to learning resources as well as full support. ETI's industry experts also train expert practitioners working in the online marketing field.

The importance of internet marketing course is that it is fully prepared to leverage the huge opportunity in the market.

Plenty of Jobs

 

There is a huge shortcoming of internet marketing skills and skill gap is widening. The demand for digital marketing professionals is many times higher than the professionals currently available.

ETI, an internet marketing institute in Delhi is also helping to address the unemployment problem of educated youngsters.

Brands have intensified hiring of candidates from digital marketing institutes in Delhi. Market forecasts say that 150,000 digital jobs will be up for grabs in the next two years. Ideally, the best institute in Delhi will be the winner as it offers the unique competitive advantage for its candidates.

Recession Proof Job Sector

 

Delhi is one of the top cities which has Training Institutes that offer such courses to help build careers in Digital Marketing. The metropolis offers an array of Digital Marketing Courses. Internet Marketing sector is recession-proof. Unlike other sectors, a slowdown in the economy will not make the workers jobless. There is continuous hiring and fresh graduates will not have to stay frustrated regarding job prospects, pay hike or other issues.

The skills imparted by Digital marketing institute are future-proof and enhance career progression.

According to research, the demand for internet marketing professionals is growing 38 percent annually. There is no such opportunity in any other industry sector.

Internet marketing training offers a wide range of placement opportunities. One can opt from SEO Executive, PPC Associate, SMO Executive, Email Marketing Specialist etc..

The well to do digital marketing training course in Delhi feeds the demand from top industry sectors including FMCG, Foreign Direct Investment, Utilities and Financial services.

Even as demand for internet marketing professionals is outstripping supply, there is no compromise on quality. The calibre of trained professionals is made strong with due attention on the quality internet marketing course.

As the best institute for Internet Marketing, ETI incorporates latest technology trends in the course content.

The digital marketing Training classes in Delhi by ETI are so fashioned that all latest trends are taken care of. In any industry, large-scale skills shortage makes professionals a commodity making them command high salaries. That is the case in online marketing sector.

Surveys by Prosperity say digital salaries are rising faster not only at managerial positions but also many entry level PPC positions.

The impact of internet marketing is already marked out. The Marketing Salary survey by The Marketing Institute and Alternatives has duly confirmed that exciting advancements in internet marketing have made 50% respondents expressing joy at the periodic salary hike and two-thirds reporting bonus payment.

Faster Jobs and Good Salary

 

In traditional careers like advertising a coveted internship or graduate placement is a must to enter the industry. But advance internet marketing course shows unlimited opportunities to bloom one’s career.

Candidates of digital marketing from ETI can also enrol to take online exams such as Google Analytics and HubSpot’s Inbound Certification to increase branding and amplify the digital marketing knowledge.

Expert Training Institute
178, Jai Apartment Sector-9, Rohini, Delhi, India 110085
Avg Rating: 4.8 out of 5 based on 1500 user ratings

Scope of Internet Marketing in Delhi, India?

 

Digital Marketing is creating waves of opportunity for businesses in all sectors. It is finding customers from a wider marketplace compared to the limited range and scope of marketing modes.

Internet Marketing or Digital marketing is unique with its focus on expanding demand in the most cost-effective manner.

The mechanism is totally different from traditional marketing rules. Well to do Online Marketing campaigns are boosting sales, increasing brand awareness and stamping the names of new ventures among the target audience.

What makes Internet Marketing special is that it is not a unipolar method of marketing but an amalgam of many methods in promoting goods and services over the digital platform.

That aspect makes it more failure-proof and less costly unlike advertisements in TV or print media.

Successful Internet Marketing Campaigns

 

Case studies are a plenty showing how the scope of Dynamic digital marketing strategies have increased company ROI and enhanced value to customers.

Some of the killer Internet marketing campaigns are really inspiring. They have rendered captivating content that sizzled the audience and enhanced brand awareness perpetually.

Zappos, the online shoe commerce major is a great example of the smart digital strategy. Having invested intelligently in online marketing and social media campaigns it set a focus on the needs of customers than pushing the brand ‘s wares to fulfill the demands of customers. It is brilliance in content marketing and is giving measurable results.

One more example is American Express (AMEX) that is talking to online communities. American Express has succeeded in drawing great value from its Open Forum website where industry experts converge to share their thoughts.

The collaborative website of AMEX brings guest authors to share rich business wisdom. It is a staple with search engines and American Express is a winner from good content.

Scope of Internet Marketing in India

In India, Digital marketing ad campaigns are thriving. The campaigns are offering good ROI and come to the notice of leading marketers and advertisers.

The scope of internet marketing is not restricted to profits to the businesses. It is also producing lateral benefits like massive job creation. There were 8 lakh job opportunities in a single quarter of 2019.

In India, the scope of digital/Online marketing is very bright. Digitisation is spreading exponentially to all sectors under Prime Minister Narendra Modi’s Digital India program for quick service delivery to citizens.

Since the whole nation is geared to a digital way of life, the scope of Internet Marketing’s has turned really humungous.

Career of Digital / Internet Marketing?

 

Digital marketing careers are in spotlight. They are driven by high demand, low supply, and passion of candidates joining the fray from diverse backgrounds.

In the current market situation, a career in digital marketing is always rewarding. It has two angles—high scope of employment plus the opportunity to learn hot technologies.

Unlike other marketing methods, Internet marketing needs both versatility and multi-skilling abilities.

A career in Internet Marketing can be pursued by people of any background provided they have a high-level of interest and initiative to learn new skills and technologies.

Those who are already in marketing, copywriting, web development or designing can make a faster switchover to internet marketing as they possess many transferable skills.

Top Jobs in Internet Marketing Sector

 

Digital/Internet marketing training offers many career opportunities with scope for specialization in the following.

E-commerce

Email Marketing

Video/Audio Production

Content Management
Web Development

Web Design

Copywriting

Analytics

A survey by Smart Insights notes some of the top digital marketing skills that faced high demand in 2019. They included content development, digital advertising, and social media.

Importance of Digital Marketing Courses

 

Digital / Internet marketing training institute In Delhi had been playing a crucial role in filling the demand and also in expanding career opportunities of internet marketing personnel.

Reputed center's like Delhi’s ETI are noted for comprehensive training helping candidates to secure good digital marketing jobs and also in running freelance careers as digital marketers.

Good centers impress with better brand value, course modules, course duration, fees structure and placement support.

Internet Marketing training by good institutes covers the following segments:

Digital Marketing basics

Lead Generation for Business

Website Building and Planning

Email Marketing

Social Media Marketing

Search Engine Optimization (SEO)

PPC Advertising

Google Adwords

Google Analytics

Online Advertising

E-Commerce Marketing

Mobile Marketing

Content Marketing

Affiliate Marketing

AdSense & Blogging

Skills in demand

 

Demand for digital marketing careers will grow as digital economy is now part of everybody’s life. Not a day passes without searching for something online making SEO indispensable in any digital marketing course and strategy.

Emerging trends like Artificial Intelligence and virtual reality are transforming the online marketing sector. Therefore, aspirants looking for a career in Internet/Online marketing must carefully choose training centres and ensure that those areas are part of the modules offered.

Benefits of Digital Marketing?

 

Benefits of online marketing are well evident in the high traction of online or internet marketing among businesses.

Businesses are making a rapid switchover from traditional to digital marketing. This fact is supported by market research that says the industry is growing at a whopping 36 percent per annum.

Digital marketing makes use of so many channels to reach and connect with consumers.

Traditional marketing and branding are restricted to TV, radio, and print. One of the key benefits of internet marketing is that despite its wider and diverse reach it is not costly as in the case of traditional advertisements.

Digital marketing taps a mass market at a lower cost in a personalized style unlike impersonal TV Ads or print advertising.

Digital/Internet Marketing also runs the advantage of eliciting a direct response from the potential consumer with its promotional tactics in mobile, social media, video and email platforms.

Now, look at the most prominent benefits of Internet or Digital marketing Courses.

Best Return on Investment (ROI)

 

Internet marketing brings good revenue as a high return for the investment compared to other modes of marketing. This is because online marketing works around real data.

Thanks to real data, digital marketing can trace trends and peoples’ actions factually and will not rely on quirky sample data or assumed guesses.

Increased Competitiveness and Sales

 

Businesses joining the digital marketing raise the competitiveness with an effective online marketing strategy.

The benefits of digital marketing are multiplied by SEO and Social media tactics. Since Internet Marketing is seamless and immediate more sales are bound to follow. Online marketing also enhances brand loyalty in addition to sales.

Measurable Results

 

Using web analytics a campaign’s effectiveness can be measured online. It gives good data on how much can be earned from each digital tactic. That helps in revisiting the existing strategy.

Global Reach and Customer Loyalty

 

Businesses having a website can seek new markets and e-trading can start with a small investment. Getting involved with social media and managing it carefully can build customer loyalty and easy engagement.

Opportunity for Low-Cost Viral Campaigns

A well planned online marketing campaign can reach the right customers at a tiny cost compared to traditional marketing methods.

Internet marketing helps in creating amazing campaigns using content suited to different media. The Internet makes the content viral.

Scope for Personalisation

 

Business websites linked to a customer database can greet visitors with targeted offers. Refining the customer profile will increase the efficiency in responding to the best offers.

 
         

"Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others"

Digital marketing course institute Anurup
Anurup, Marketing Head (Google Pixel)
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FAQ

Are you Searching for Best Digital Marketing Course in Delhi?

Don't Worry We Provide 60 MODULES, 15 Certs, 3 Months, Daily Class Videos, PPT Notes, Free Demo, Pay In 9 Easy EMI, Live Projects, FreeTools worth INR 70k, 600+Batches, Trained, 6000+Students Placed, LetsTalk-9958381938

What kind of practical experience will I get in Digital Marketing Training Course?

What kind of practical experience will I get in Digital MArketing Training Course? In this Internet Marketing certification course, we provide fully practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.

Do you offer placement assistance?

Yes, we offer 100% Placement out of all digital marketing training Institutes in Delhi. The number of agencies and brands approach us for their hiring needs on regular basis. We also approach reputed brands and agencies according to requirements of our participants. Your Online Marketing skills will also help you in fulfilling your professional objectives including an internship, part-time/freelancing or full-time job opportunities.

I am a Non-Marketing professional with up to 2-3 years of experience. Can I build a career in this industry?

Yes, you can switch your profile to Internet marketing and can build a great career in this industry. As Digital marketing industry provide a long-term career growth in the terms of work profile and salary.

Do you provide any free trial class for student satisfaction before joining the Course?

Yes, we provide a free trial class (demo class) and one live session for the student satisfaction before joining at ETI.

Can I offer Digital Marketing services as a freelancer after doing this course?

Yes, you can offer digital marketing services as a freelance after doing this Course. To become a freelancer, you must learn each module with a perfection as it’s a big responsibility when you are working as a freelancer. You must become master of all modules present in Internet Marketing Course to become a freelancer.

I am not an Engineer and don't know Programming. Will I be able to do this course?

Yes, you will be able to do this course as for this course you don’t have to be from a technical background or a person with MBA degree. Only knowledge of HTML is required which we will teach you when we pursue Static Website Creation.

I am a Web Developer/Designer with 5+ years of experience. Why should I learn this course?

Most of the organizations expect that a Web Designer/Developer is having knowledge of Internet marketing already. Acquire these online marketing skills before it’s too late.

Do you also offer customized Digital/Internet Marketing Training Program for student?

Yes, we offer customized Training Program for students as instead of selecting whole Course, students can also choose individual programs like for SEO, SMO, Email Marketing, Affiliate Marketing etc. The student can also select a single program, combination of programs or full course at Expert Training Institute in North Delhi.

Who should do Digital Marketing Course?

Every one can go for this course, no age bar is there, no degree is required for this course. A student who is studying, a man/woman running his business(entrepreneurs)or even housewives can opt Internet Marketing to achieve his/her goals. Even students who are studying for any kind of technical degree can also learn and earn with this skill and can have a bright future.

Who will award Digital Marketing Certification?

Expert Training Institute, with it you get Google Certification Exam Assistance in the form of books.

How can I trust that Digital Marketing is the best course in the Industry?

Through Digital Marketing you can create an online presence for your business. Before traditional ways of marketing like roadside publicity, pamphlets were used by people running different businesses. Nowadays people promote their business or brands by running online ads, banners, promoting their services and products by Social Media. It is like India going Cash free, making payments by cards or online rather than giving hard cash. India is going Digital, so for business promotion everyone wants to learn Internet Marketing or use it for their business. So, in this era, this Course is one of the best in the Industry.

I am a Non-Marketing professional with 5+ years of experience. Why should I learnthis course?

If you will go for Online Marketing, you would be considered as a fresher in this industry as you are from the non-Marketing field and having experience in that field. Instead, you should focus on benefits of acquiring this skill that are: • Build personal brand • Make money through freelancing • Becoming an affiliate marketer • Become an entrepreneur

Why Expert Training Institute is the best Digital Marketing institute in Delhi?

Having expert trainers who have specialization in the field of SEO, PPC, SMO, Email, Wordpress etc. Having an experience of 10+ years in teaching and industry. They believe in providing best of the knowledge and tactics used in Internet Marketing. Keeps on updating their teaching techniques with the updating technologies and platforms used in Internet Marketing. There are hundreds of reasons why Expert Training Institute is best some of them are: 60 ADVANCE MODULES - 15 CERTIFICATIONS (ETI Certification(Course Completion) + Google Certificates) - 200+ hours classes - FREE TOOLS - Internships - 1-year course validity - 80% of Practical Classes and 20% of Theory Classes - Affordable Fees (Installment options available) - 100% PLACEMENT - Batch Size (8-10 students) - Laptop & Wifi Availability - Backup for Missed Classes - Separate Doubt Sessions - Life Time Support

Is Digital Marketing in demand?

Scope of Digital marketing in Delhi or India has been flourishing over the years. After the course completion you'll have access to demanding career options.

What is the salary of a digital marketing?

Completion of Digital marketing course not only promises a catchy annual pay but also gives you a bright career assurity with skills that help you start your own business.

What is the best digital marketing course?

Expert Training Institute provides you with advance training course which will help you to become industry expert within the span of 3-4 months.

How many courses are there in digital marketing?

Digital marketing course in expert training institute provides you with 33 unique modules within 3 to 4 months excluding internship period for respective individual.

What are the subjects in digital marketing?

Internet marketing course covers various subjects like Search engine optimization, pay per click, social media marketing, affiliate marketing, email marketing, adsense, content writing etc.

Where can I learn digital marketing skills?

One can become a Digital marketer by having a proper knowledge of all the modules of Digital marketing course which includes Search Engine Optimization, Online Advertising, Content Marketing, Google Analytics, Web designing, Google Adsense, Geo Targeting, e-commerce marketing, etc.

How can I start digital marketing in Delhi?

In order to start Digital marketing in Delhi, one needs to get admission in a good Digital marketing Tarining institute In Delhi which provide quality training in Digital marketing.

What skills do you need for digital marketing Course?

No specific skills are needed to do Digital marketing course. One should only have a passion to learn Internet Marketing.

What degree is needed for digital marketing?

No degree is required to do Digital marketing course.

What is the duration of digital marketing course?

The duration of Digital marketing course is 3 to 4 months. it depends upon Digital Marketing Institute, hours & modules.

How can I start digital marketing?

One can start Digital marketing course by searching for a good institute For digital marketing in delhi and getting enrolled in it. Before that one can also take demo or free live session.

Which certification is best for digital marketing?

All the certifications for digital marketing are important like Google adwords, Facebook, Hubspot, Bing, Google Analytics, Internship and Course completion which is provided by Expert Training Institute.

Do digital marketers make money?

Definitely. Digital marketers make good money. There are plenty of jobs which give you handsome salary. Accordingly, you must learn digital marketing from best digital marketing training institute in delhi for better career & future.

How can I do digital marketing course?

You can get yourself enrolled in various institutes which provide Digital Marketing courses in Delhi. One of the best Digital marketing institutes in Delhi is Expert Training Institute.

What jobs can you get with a digital marketing certificate in delhi?

With Digital Marketing Course certificate, you get jobs like Freelancer Digital Marketing, Google Adwords Specialist, Affiliate marketing, SEO Executive, Web Analytics Executive, Online Advertising Specialist, and so on.

How can I be good at digital marketing?

Practice is the key to everything. You can be good in Digital Marketing course in delhi if you practice regularly what is being taught in the class. This will definitely improve your performance.

How do I start a career in digital marketing?

After completing Digital Marketing course in Delhi, one can do an Internet marketing internship to get some experience which helps to get a Digital marketing good job in future.

What is the average salary for a digital marketer in India?

The base salary for Digital Marketing Manager ranges from $85,706 to $122,964 with the average base salary of $99,724. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $90,024 to $136,889 with the average total cash compensation of $108,791.

Does digital marketing really work?

Yes. By doing Digital Marketing course from Delhi your value in the market increases. You get an advantage of adding about this in your resume.

How can I get into digital marketing with no experience?

No experience is required for Digital Marketing training course. Even a fresher or a 10th or 12th student can do this course.

What are the certifications for digital marketing?

Certifications of Digital marketing Training course are very important as this way you can stand out in the crowd. Expert training institute provides 15 certifications. Yes, you heard it right. It include 6 Google Adwords- search, fundamental, display, app, video and network, 1 Google Analytics, 1 Bing, 1 Facebook, 1 Hubspot, 1 Internship and 1 Course Completion certificate.

What kind of practical experience will I get in this Course?

In this certification course, we provide fully practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.

I don’t have a website or a blog. How will I learn hands on this program?

Don’t worry, we always start our program by website/blog development, so you can create your own website or blog at that time and can apply all the learning of this Course practically.

What will happen if I miss any live session?

We will provide you backup class of your missed session with the recording of every session.

Do you offer placement assistance?

Yes, we offer 100% Placement. The number of agencies and brands approach us for their hiring needs on regular basis. We also approach reputed brands and agencies according to requirements of our participants. Your Online Marketing skills will also help you in fulfilling your professional objectives including an internship, part-time/freelancing or full-time job opportunities.

Do you provide any free trial class for student satisfaction before joining the Course?

Yes, we provide a free trial class (demo class) and one live session for the student satisfaction before joining at ETI.

What’s the salary range for the professional in this industry?

At an entry level, a student or a fresher starts his/her career as an Executive and earns between Rs 1.5 – 4 Lacs salary per annum in India. At Head position, salary rises to Rs 30 Lacs. Salary range is based on profiles and the years of experience. Salary according to Job titles - EXECUTIVE - 0-1Yr Exp - 1.5-4lacs/Annum - SPECIALIST - 1-3 Yrs Exp - 2-6lacs/Annum - TEAM LEADER - 2-4Yrs Exp - 3-7lacs/Annum - STRATEGIST/ANALYST - 3-5 Yrs Exp - 4-10lacs/Annum - DIGITAL MARKETING HEAD - 5-10 Yrs Exp - 10-30lacs/Annum

Will I be able to clear Google AdWords, Google Analytics, Bing, Facebook certifications, if I participate in Online Marketing Course?

Yes, you will be able to clear 6 of the Google AdWords Certification and Google Analytics Certification along with the Bing and Facebook certification. This will help you to prepare for these exams and clear all certifications. Exam Assistance in the form of Books(6 for Adwords, 1 for Analytics, 1 for Bing) will be provided.

Why did you choose offline medium for delivery?

We choose the offline medium for delivery as during a live session student can put their queries at the same time and get them resolved immediately. If you miss any session we will provide you backup classes with the recording of all the sessions. You can also have a face to face discussion with the trainer and get your subject problems solved instantly.

Can I earn money as an Affiliate Marketer after doing this Course?

Yes, along with full- time, part-time, paid-internship or freelancing opportunities, you can also earn money by becoming an affiliate marketer. By becoming an affiliate marketer, you promote other’s products/services or run an advertisement on your blog or a website.

Can I offer Digital Marketing services as a freelancer after doing this course?

Yes, you can offer digital marketing services as a freelance after doing this Course. To become a freelancer, you must learn each module with a perfection as it’s a big responsibility when you are working as a freelancer. You must become master of all modules present in Internet Marketing Course to become a freelancer.

I am not an Engineer and don't know Programming. Will I be able to do this course?

Yes, you will be able to do this course as for this course you don’t have to be from a technical background or a person with MBA degree. Only knowledge of HTML is required which we will teach you when we pursue Static Website Creation.

I am a Sales Professional with 5+ years of experience. What are the benefits of learning Digital Marketing for me?

There are number of benefits for a Sales Professional to acquire online marketing skills: • Growth in Existing profile • Join an agency in a business development role • Build personal brand using internet marketing • Become an affiliate marketer • Become a freelancer and make money • Become an entrepreneur.

I am a Marketing Professional with 5+ years of experience. Should I learn this course?

Yes, you should learn Digital Marketing as you already working in this domain, it will work as a Add On to your skills and further enable you to go along in the same industry. To cope up with the innovative marketing strategies you should learn internet Marketing as marketing strategies are changing with a speed of light.

I am a Digital Marketing professional with experience in SEO/SEM/Social Media Marketing. Should I do this Course?

Yes, you should do this course as you will learn something new as we update ourselves regularly. A person who wants to grow faster and to top positions, should have knowledge and experience in SEO, SEM, Social Media Marketing, Email marketing, Inbound Marketing and much more. It is always said that incomplete knowledge is harmful not the extra knowledge. So it is always better to learn more and more.

Should I learn everything in Internet Marketing or specific areas such as SEO or SEM or Social Media Marketing?

Yes, you should learn everything in digital marketing Course vs acquiring skills in specific areas. There is number of reasons: • Skills in Internet marketing is interconnected. • For becoming a Online Marketing Head, you should have knowledge and experience in overall Web Marketing not in few areas.

What is the fees for digital marketing course?

The Average fee for digital marketing course in Delhi is nearly 30000 to 40000 as per the research. Depending upon infrastructures, locations and various other factors

What is the qualification for digital marketing?

Digital Marketing course in delhi doesn’t require any specific qualification or any specific degree because Digital Marketing is a Big Skill.

How can I learn digital marketing course in delhi?

Joining expert training institute will help u to learn advance internet marketing techniques and strategies which an required to be an expert.

What is the course duration of digital marketing?

Digital marketing course completion can take anywhere fro 3 months to 4 months depending on individual's batches.

What is the scope of digital marketing?

After completing digital marketing course in delhi you get opportunity to explore amazing career options ( digital marketing expert, digital marketing manager, social media expert, content writer, PPC expert, seo expert etc.

What is an example of digital marketing?

Digital marketing consists of various techniques which will help you build your business online, generate clients, help in brand development using search engines, social networks etc.

How much do digital marketers make?

A fresher Digital marketer can earn a minimum salary of 12-25k. After having an experience Digital marketing Training of 1 year one can switch to other job with a hike in their salary ranging from 20-35k.

Is Digital Marketing a good career?

Yes, of course. Digital internet marketing has a lot of scope right now. Also there are multiple career options with digital marketing training course in delhi.

What are the courses for digital marketing?

Courses for Digital Marketing in delhi include Website Designing, Domain registration & Hosting, Advance Search Engine Optimization, Microsoft bing ads, Social Media Optimization, Google Analytics, E-mail Marketing, Affiliate Marketing, Google Adsense, Geo Targeting, Professional blogging, Online Reputation management, and so on.

Is Digital Marketing a good career 2019?

Definitely. Right now Digital marketing has a lot of scope. So, it is a right time to do Digital Marketing course in delhi. In few years, Digital Marketing Training course will be too common.

How do you land a job in digital marketing?

Getting a good job in Digital Marketing industry has become a lot easier with the increase in its scope. If you do Digital marketing course in delhi from Expert Training institute, you get job assistance as we help our students to get a Digital marketing job by arranging their interviews with Digital marketing professionals. We also provide 3-6 months Digital marketing internship in delhi in which the students are required to work on projects which sharpen their skills.

Where can I study digital marketing in Delhi?

There are numerous Digital Marketing institutes in delhi which provide Digital Marketing course in Delhi. But as far as ETI is concerned, we provide provide 60 ADVANCE modules, Laptops for practical training, Software tools, 1 year free hosting, 3 months internship, 1 year free validity and 100% job assistance to all students.

How much does a digital marketing course cost?

As far as the cost of Digital marketing Tarining course in delhi is concerned it ranges from 20k to 1 lakh depending on the facilities provided and the quality of education. But as per the research has done, the nominal fees of this course would be 35-40 thousand.

Is Digital Marketing the future?

Yes, obviously. There is a bright future in Digital Marketing in delhi as one gets plenty of job opportunities. There are nearly 8 to 10 lakh jobs in this industry. One can become a freelancer and can earn while doing his job. One can also start his own business and can become an entrepreneur.

What can I do after digital marketing?

After completing Digital marketing course in Delhi or from anywhere in India there are diverse career options like professional blogging, youtuber, SEO Executive, Web Analytic Executive, Social media manager, Freelance Digital marketer, Content writer, Affiliate marketer and there are countless other options.

Does digital marketing have scope in India?

As we all know that the digital marketing industry is growing at a rapid rate, so there are plenty of job opportunities after completing Digital Marketingn course in delhi. Digital marketing in India has around 10 lakh job opportunities for the students. The initiative taken by Prime Minister Narendra Modi to promote digital marketing has become very popular among the youth of the country that it has indeed increased the scope of Digital marketing in delhi.

Which certification is best for digital marketing course in Delhi?

There are many certification covered in digital marketing like Google AdWords Certification, Google Analytics Certification, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, Facebook Ad Certification, YouTube Certification etc. but Google AdWords Certification, Google Analytics Certification is best for digital marketing.

 
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