“The scope of digital marketing in Delhi, India is very huge. Digital Marketing has the possibility to create enormous opportunity in the modern era what television made a century ago.”
Expert Training Institute (ETI) is one of the best Digital Marketing Institute in Delhi providing unsurpassed Digital Marketing training in a practical and unique atmosphere created by 10+ years of experienced expert digital marketer Udit Khanna. He is the one who has helped thousands of entrepreneurs to gain excellence in internet marketing with his massive domain knowledge.
Today, ETI has achieved success and is the leader in the digital marketing domain only because of the professional, experienced, and dedicated trainers who actually care for the future of the students. By pursuing the digital marketing course from ETI, students are making a positive effort for their future as this field opens up countless opportunities to earn and live a desired lifestyle.
This course is versatile enough to help learners monetize their ability and skills just after its completion and take their earning potential to the next level.
The Digital Marketing Training Course is an all-in-one solution for those looking to start their career in this field. The specialty of ETI is that we stand beside our students whenever they need our assistance.
The industry of online marketing is already showing great results and is expected to grow at an exponential pace in the near future. We have attained competence in Digital Marketing and strive to provide each student with the best internet marketing training.
It’s very crucial to understand the main concept of Digital Marketing before enrolling for the same. As a leading digital marketing training institute in Delhi, we feel it as our responsibility to brief you about Internet marketing or Online Advertising.
The term “Online Advertising” is self-explanatory that it is an act of advertising anything online. Unlike earlier times when products & services are sold in physical marketplaces, digital marketing involves product and service selling digitally/online. It targets customers using all types of electronic devices like mobile, tablet, laptop, computer, etc.
One can sell his/her product or service through personal websites or E-commerce platforms. For this, they must know SEO & PPC techniques so search engines can find your product or service and present it to those prospective clients who are looking for the same in the search engines.
As per the case studies and upcoming jobs in 2021-22 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.
Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.
Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.
As compare to traditional marketing, Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost.
Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.
Google Adsense , Affiliate Marketing and Youtube are the platforms through which one can generate their online income.
Writing content , Website designing & providing digital marketing services to clients working from home is a very good opportunities for freelancers.
Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.
Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.
In this module we'll provide you basic course information, differences between traditional marketing and digital marketing, the notion of search engine functions, etc. When you examine any specific module of ETI with other Digital marketing Institutes, you'll know that we've a comprehensive introduction of digital marketing in our first module.
Definition of Digital Marketing
Scope Of Internet Marketing
Trends Of Digital Marketing
Significance Of Online Marketing
How It Is Different From Traditional Channels Of Marketing
In this module, we make you understand the basics of website designing. You’ll learn how a dynamic website is different from a static website. Furthermore, there are other things also that you’ll learn in this module. As all students have a distinct ability, we have made our modules easy to understand so that training session is engaging for both trainer and students. You’ll realize that we have an in-depth website designing information within our module when compared to the digital marketing training institute.
Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Difference Between Website And Blog
Difference Between Website And Web Portal
Points To Consider While Designing A Website
In this module, we’ll make you understand how to create a static website. From numerous types of website designing, the Static Website Creation is the easiest one as it contains fixed content. You’ll learn the basics of HTML and other vital features for designing a static website. The comparison of the Static Website Designing Module of ETI and other digital marketing institutes will reveal that our module explains everything about Static Website Creation better and in an easy manner.
What Is CSS
Understanding Web Design
Understanding The Structure In HTML Code
Designing the Structure According To The Requirements
Incorporating Basic Features
Page Internal Linking
Creation Of Inner Pages
Adding Facebook Like Box
In this Module, we’ll let you know how to register a domain and host it. As a website designer, you must know how to get a domain, set it up for further use, and manage via C-Panel. When we compare our module of Domain Registration & Hosting with other internet marketing institutes, you’ll discover that ETI Module comprehensively explains each aspect. This is why we’re counted as one of the best Online Marketing Institutes in Delhi.
What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
What Is Shared Hosting
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
How To Host A Domain
What Is FTP
What Is SSL
How To Create Business e-mail ids
In this module, we’ll let you understand how to design websites using WordPress. Basically, this is a content management system, which includes attractive web themes and a sorted dashboard for easy usage. You’ll learn about the installation and functioning of this CMS so you can design engaging websites yourself. When compared with modules of other Internet Marketing Institutes, the ETI Wordpress Website Creation Module is elaborative. This is why we are popular for imparting the top digital Marketing course in Delhi.
What Is CMS
What Is Blog
Understanding Wordpress & Its Functioning
How To Install Wordpress
Theme Selection & Installation
Exploring Theme Options
Creation Of Pages & Menus
Content Building For Front Page
Blog & their Categories
Call To Actions
Service Box (Flip & Icon)
Gallery (Masonry, Grid, Animated & Stripes)
Adding Required Plugins
Introduction To Woo Commerce
Payment Gateway Integration
Creation Of Page Using Page Builder (Visual Composer)
Widget Creation (Side Bars, Footers)
In this module, we’ll make you learn how to get top ranking in search engines with the help of Search Engine Optimization (SEO). It is a procedure to optimize a web page in Google, Bing, Yahoo, etc for higher ranking on any specific keyword without paying anything. Advanced SEO functions over 200 ranking factors. If we compare this Advanced SEO module of ETI with other digital marketing institutes, you’ll find that this concept is thoroughly discussed within the module.
Introduction & Understanding Of SEO And Search Engines
Understanding Basic SEO Terminology
Types Of SEO With Brief Explanation
White Hat SEO
Black Hat SEO
Grey Hat SEO
Initial Site Analysis
Keyword Research & Mapping (Placement)
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Internal & External Linking & Its Benefits
301 & 302 Redirections
Structured Data Mark Up (Schema)
Types Of Links
Social Book Marking
Guest Blog Posting
Business Listing & Classifieds
Google Webmaster Tool
In this module, we’ll provide you the introduction to the website ranking on the search engine using Google Ads. This is an advanced marketing strategy, which is used to increase client-company engagement through Ads campaigns- video, search, shopping, mobile, and universal program. The bidding-based Pay-Per-Click program has given a new face to the advertising industry. When compared to other digital marketing institutes, our Advance Google Ads PPC module is thoroughly detailed.
What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
What is Search Marketing?
Types of Ads
Do's & Don't's of Ads
Keyword Match Types
DKI (Dynamic Keyword Insertion)
Count down Ads
What is Display Marketing?
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads
What is Shopping Network & Merchant Center
Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign
What is App Marketing?
Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?
What Is Video Network?(YouTube Marketing)
True View In-Stream Ads
True View Video Discovery Ads
What Is CPV?
Paid Advertisement on Youtube
What is Remarketing?
What is Bid and Budget?
Google Adwords Hierarchy
Understanding Account Structure
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Ad Scheduling & Delivery
Google Adwords Facts
My Client Center
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Examination Books
What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Bing Ads Policies
Remarketing in Paid Search
Dynamic Keyword Insertion
Conversion Rate Optimization
A/B Testing - Split Testing
Role Of Analytics
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO
In this module, we will provide you with information about Social Media Optimization. It is a technique to enhance the visibility of any brand through social networking websites such as Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and more. For this, you won’t have to make any payment to these social media channels. If we compare our SMO module with other institutions providing a digital marketing course, you’ll find out that the ETI module explains every detail clearly.
What is Social Media?
Social Media Uses
Social Media Platforms
Benefits of social media
How to target right audience?
Social media tools
How to add large number of friends in single click
How to grow your Instagram fast?
How to use Pinterest?
In this module, we’ll make you learn about Search Media Marketing. SMM is a technique to advertise or promote any business online through social media channels like Facebook, Twitter, and YouTube. On comparing ETI Social Media Marketing module with other digital marketing training institutes, you’ll find our module is all-inclusive.
Social Media Introduction
What Is Viral Marketing?
Scope & Importance Of Social Media
Facebook & Instagram Marketing
Facebook Business Page Creation
Business Page Optimization
Adding Features into Page
Facebook Power Editor
Facebook Shopping Ads
Facebook Video Marketing
Lead Generation through Facebook
App promotion through Facebook
Reporting & Analysis
Creating A Business Page
Twitter Profile Optimization
What is Re-tweet and Mention?
Twitter Video Marketing
Lead Generation through Twitter
App promotion through Twitter
Reporting & Analysis
Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
Sponsored Content Ads
Sponsored In-mail Ads
Reporting & Analysis
How to Upload Videos
On-Page Optimization of Videos
How to add End Screens & Annotation to Videos
How to add Cards to Videos
How to add Subtitles to Videos in different languages
SEO of Videos
In this module, we’ll provide you with relevant information about Google Analytics. It is a tool that assists you to get an insight into your website’s performance. You can get to know about how much traffic your website is getting on an everyday basis and from which locations. If we compare this module of ETI with other digital marketing institutes, you will determine that we have covered everything about the topic in detail.
Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources & Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking
In this module, we’ll teach you about Email Marketing. It is a technique of marketing in which emails in bulk are sent to the people. We’ll make you learn about different bulk email marketing software such as MailChimp, Aweber, etc. If we compare this module of ETI with other online marketing institutes, you’ll discover that our module not only comprehensive but also interesting.
Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
How to Increase Open & Click through rates
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
Creating Signup form for website
In this module, we’ll make you proficient in Affiliate Marketing. It is a process to begin earning a commission by selling the products of some other website. If we compare the Affiliate Marketing module by ETI with other digital marketing training institutes, you will agree that our module is not only easy to understand, well explained, but is also engaging.
Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Affiliate for Hotel Industry
Affiliate for Travel Industry
Affiliate for eCommerce Industry
Affiliate Tracking Affiliate's Software
In this module, we’ll let you know everything about Google Adsense. It is a platform that is deployed for getting ads on any website or webpage. Once a website gets approval from Google Adsense, monetization is turned on and the website’s owner can start earning. If this module by ETI is compared with other internet marketing institutes, you will find out that everything is explained clearly.
What is Adsense?
How to get approval for Adsense?
How to gets Ads on your Blog/Youtube
Block specific Sites or Category
In this module, we’ll explain to you how you can target your audience as per their location. It is generally used by the online business for the purpose of offsite digital marketing or in simple words to offer an enhanced onsite experience to the visitors. On comparing the Geo-Targeting module of ETI with other digital marketing training institute, you will come to know that we have mentioned each point clearly and in detail for ease of understanding. This is why we are recommended by numerous people and have got positive reviews for providing digital marketing course.
Introduction To Geo Targeting
IP Based Geo Targeting
Tracking Email Location
Website Planning Based On Geographic Targeting
Keywords Selection Based On Geographic Targeting Regional Listing
How To Reach Visitors From Different Countries
In this module, we’ll introduce you to Guerrilla Marketing in the advertising industry. Basically, it is a unique type of marketing strategy that is distinct from conventional ways of marketing. It is preferred by companies due to its ease of execution and inexpensiveness. Furthermore, it’s appreciated by the audience more than other ones. We’ll be providing you with all the details related to the concept. If we compare this module by ETI with other internet marketing institutes, you’ll find that our module has comprehensive information.
Introduction To Guerrilla Marketing
Guerrilla Marketing History
Integration Of Guerrilla Marketing Ideas
Exploring The Creative Idea
Launching Your Fictional Project
In this module, we’ll explain how you can develop a profitable yet cost-effective online marketing strategy for any business. An all-inclusive internet marketing strategy can enhance sales significantly for any organization. You’ll gain competency in Social Media Marketing (6 Sessions), SEO, Affiliate Marketing, and more with which you can create an edge for the business. If we compare the Online marketing strategy of ETI with other digital marketing institutes, you will find that the ETI module is detailed and properly explained. This is why we are the best internet marketing institutes.
Examples of Integrated Marketing Plans
Using the Best Internet Marketing Channels for Maximum Impact
Create an Integrated Online Marketing Plan
In this module, we’ll provide you with the detailed information about the SMS Marketing, which includes its introduction, significance, types, and SMS integration ways on Software. This would help you attract your target audience with SMS with minimum efforts and investment. In comparison to other internet marketing institutes, you’ll find that we’ve a comprehensive introduction of SMS Marketing in this module.
Introduction To SMS Marketing
Why SMS Marketing?
Kinds Of SMS
How to Integrate SMS On Softwares
In this module, you’ll get to know about how to generate leads for any organization. Lead Generation is essential for any business as it helps to get business leads within a short period with the help of social networking sites, SEO, Email Marketing, etc. On comparing the Lead Generation & Nurturing module of ETI with other internet marketing institutes, you’ll find out that we possess detailed information about Lead Generation.
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Creating Lead Nurturing Strategy
In this module, we’re going to provide you with a brief knowledge of E-commerce Marketing. E-commerce is an online shopping platform, where people shop for the required products. E-commerce Marketing is a technique of selling products online with increasing earnings through SEO, Email Marketing, Content Promotion, Social Media Networking, etc. On conducting a comparison between the E-commerce Marketing Module of ETI with other Online Marketing Institute, you’ll find the ETI module more detailed and easy to learn.
What is e-Commerce Marketing?
Categories of e-Commerce
e-Commerce scenario in India
SEO Strategy for e-Commerce Website
Types of e-payments
Digital Marketing in eCommerce
Paid Marketing for eCommerce
Challenges in e-Commerce
Landing Page Optimization for eCommerce
Creating e-Commerce Website
eCommerce CMS Management
International eCommerce Strategy
Gateway Providers & Policies
Core Selling Strategies
In this module, we’ll provide you with complete information about Online Advertising. It is also termed as online marketing, web advertising, and digital advertising. This marketing strategy is basically adopted by companies to give a marketing message to the target audience in order to develop their interest in any specific product or service. The Online Advertising Module of ETI has in-depth details about the concept as well as it can be easily understood by every student as compared to the same module of other Online Marketing Institutes.
Online Advertising and its Types
Pop Up and Pop Under
Companies and Networks
Tracking and Measuring
In this module, we’ll make you understand how you can sell digital marketing services or become a freelancer in the field of digital marketing. From improving your profiles to discovering the appropriate projects online, from proposal creation to client servicing, you’ll learn everything. The comparison between this specific module of ETI with other institutes providing the digital marketing course, you’ll find the ETI one full-fledged and practical.
How To Improve Your Personal Profiles
How To Find Projects Online
How To Grab Freelancing Projects
In this module, you’ll learn how to maintain the online reputation of any individual or group. The techniques for managing the online reputation of any brand or person are used to counteract misleading content so your customer is represented rightly on the web. If we compare the ORM module of ETI with other online marketing institutes, you’ll find out that we have made our module straightforward and elaborative.
Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
Google Alerts and Mention
How to Engage With Consumers Online?
How to Tackle Negative Feedbacks?
Links and Resources for further study Case Study
In this module, we’ll let you know how you can make use of Content Marketing (1 Session) to grow your business. It is a process to develop or create the latest content, which can pull in sales. There are two main things that should be kept in mind while creating content for your website that it should be free from plagiarism and secondly, it should be SEO-friendly. If we compare the ETI Content Marketing module with other internet marketing institutes, you’ll find that we have covered all the topics associated with Content Marketing in a simple manner.
Introduction To Inbound Marketing
Understanding Content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Content Writers Are Publishing On Now
Conduct Proper Research For Your Projects
In this module, we’ll tell you how you can become a professional blogger. When an individual opts for a full-time blogging job as a means of earning then he/she will be a professional blogger. We will introduce you to blogging, its best practices, and ways by which you can get freelancing projects. If we compare the Professional Blogging module by ETI with other digital marketing training institutes, you’ll determine that our module is much more interactive and elaborative.
Introduction To Blogging
Blogging Best Practices
How To Grab Freelancing Projects
Client Servicing – Proposal Creation
Setting Up Your Blog - Live
In this module, we’ll introduce you to the concept of Growth Hacking, which is a new thing in the field of marketing that is focused on the growth of the companies. You’ll learn about Growth Hacking tactics and tools for practical implementation. Furthermore, we have included case studies related to this strategy for ease of understanding. If we compare this particular module from ETI with other internet marketing institutions, you will find that we have devised a full-fledged module.
Introduction To Growth Hacking
Growth Funnels & Tactics
Growth Hacking (1 Session) Tools
Case Studies Of Growth Hacking
In this module, we’ll make you learn about selling products on online market places such as Amazon, Flipkart, etc. You’ll understand how to become a vendor on these platforms along with ways to optimize products so they get noticed by the shoppers. The comparison of Market Place Selling Module by ETI and other digital marketing training institutes, the ETI module is more advantageous as it’s elaborative, interesting, and easy to understand.
Introduction To Market Place
How To Sell On Amazon & Flipkart
How To Become A Vendor
Requirements To Become A Vendor
How To Optimize Products
In this module, we’ll tell you how to prepare yourself for the interview of the digital marketing profile. We’ll discuss what questions can be asked in the interview related to the profile and prepare you with the right answers. Furthermore, we’ll conduct mock interview sessions to check your clarification about the concepts taught. If we compare this module of ETI with other internet marketing training institutes, you will know that our module covers everything.
Interview Preparation Essentials
How to Crack Any Interview? - Industry Secrets
Essential Tools and Resources To Help You Succeed
Mock Interview Session
In this module, we’ll give you step-by-step training about media buying and planning. These both are adopted by companies to reach the maximum number of people within the lowest budget. We’ll make you understand how you can buy media placements for advertisements on websites, TV, radio, publications, etc. On comparison of this module of ETI with other online marketing institutes, you’ll acknowledge that we have made it easier to understand and elaborative.
Advance Media Buying Options
Creating Media Buying Strategy
In this module, we’ll teach you how to promote any product or service using a mobile. Mobile Marketing is a method by which you can reach the target audience on their handheld devices such as smartphones and tablets via SMS, MMS, email, applications, etc. If this module of ETI is compared with other online marketing institutes, you will know that we have a detailed module that discussed everything in a simple way.
Social Media & Mobile Marketing
Mobile Marketing Mix
Advertising Tools for Mobile Marketing
Creating Mobile Websites
Uploading Mobile App in Playstore & iTunes
Ecosystem of Mobile Advertisers & Publishers
Advertising on Mobiles
Targeting Ads on Apps
Targeting Ads via Location
Targeting Ads on Search Engines
In this module, we’ll be giving an introduction to the fundamentals of International SEO for business growth. Through this technique of optimizing the websites, the companies research and analyse which countries and languages are to be targeted for business expansion. If we compare this module by ETI from other digital marketing institutes, you’ll find that our module discusses everything in detail.
International SEO Myths
International SEO Strategy Development
Diff b/w International SEO and Global SEO
Considerations For International SEO
Guide to International SEO
Multilingual Websites & Multiregional SEO Tips
International SEO Checklist
In this module, we’ll talk about the basics of Graphic Designing and its increasing scope in comparison to other profiles. We’ll make you proficient with the tools that are helpful for creating high-definition and professional images for Ads campaigns on both Google and Facebook. If we compare the Graphic Designing For Business Module by ETI with other internet marketing institutes, you will find out that the ETI module is thoroughly explained.
Graphic Design Fundamentals
Designing – Marketing Kits
Designing Online Documents
In this module, we’ll take you through details of cyber law and its significance in the entire legal system. We have made this module engaging for our students by including cybercrimes case studies for better understanding. If we compare this module of ETI with other digital marketing institutes, you’ll determine that we have a comprehensive Cyber Law module.
Cyber Law in India
Overview of the Information Technology Act, 2000
Overview of Rules issued under the IT Act, 2000
Cyber crimes/Cyber Frauds
Digital Marketing Course at ETI is devised and imparted by Digital Marketing experts having more than 10 years of practical experience in the field. The combination of 20% theoretical knowledge and 80% Practical Digital Marketing training makes us the best digital marketing institute.
We have listed below some other reasons why you should take Internet marketing Training from ETI Rohini, Delhi.
Advance digital marketing course with 60 modules
In-depth course coverage in 200+ hours
Flexible course timings with flexible batches
Affordable digital marketing course than other training institutes
Free Books and Notes
Live Classroom Videos
Laptops for practical sessions
Easy Fee Instalments
100% Job Placement
1-year course validity
1-year free web hosting
15 International Certifications
Doubt sessions & Missed classes
Lifetime Query Assistance
Interview tips and training
Resume creation support
Real-time projects and case studies
We are proud to have a secure and good association with more than 600 medium-scale companies and MNCs. There are numerous organizations who are hiring for the Digital Marketing Executive. Our placement cell is competent to provide our students with the placement assistance whenever needed. In this way, we are all-time ready to help you in getting a job after completing your Digital Marketing Course.
Enrolling for the digital marketing course at ETI is simple and hassle-free. If you’ve interest in internet marketing then you can be a part of the demo class conducted at our ETI centres either Rohini or Vikaspuri every Sunday at 12pm. You’ll be given a practical demo of the course and you are allowed to have face-to-face interaction with the trainer for any doubts. Once you’re satisfied, you can enrol for the course.
There are endless earning opportunities for a digital marketer. We, at ETI, provide you with the unmatched digital marketing course, which make you competent to earn a good amount. After completing the course from ETI, you can expect to earn from minimum 15,000 per month to 50,000 per month according to your profile and expertise. Your ability will decide your payout so make the most of your time in the digital marketing institute for a bright future.
Yes, we do. The internship is optional for you after completion of the digital marketing course. We are associated with different internet marketing organizations and SAAS providers so you’ve a great chance to work as an intern in these companies. Depending on your capability, they’ll offer you stipend. You’ll be provided with the live projects of the customers and are expected to offer the best results during internship. On completion of internship, you’ll get the internship certificate, which further increase your chances for placement in well-established organizations.
Yes, you’ll get the digital marketing course material, course completion certificate, and software for practice. Once you join ETI, you’ll be given the course material and applications for ease of learning. We make sure that each of our students understands each of the modules deeply so the practical session becomes easier for them. When you complete this 3 to 4 month course, we’ll give a certificate as a proof of your proficiency in digital marketing field.
ETI Digital Marketing Institute provides its students with the best-in-class digital marketing course so they can unfold various job opportunities for themselves. After completing this course from ETI, you can start your career as SEO Executive (Search Engine Optimization), PPC executive, content writer, SEM Executive, etc. As “We care for our student’s future”, we make every possible effort to train them for a high-profile job and secure future.
Mr. Udit Khanna, a 10+ year experienced Digital Marketing Expert and founder of ETI Digital Marketing Training Institute will be imparting you the internet marketing course. He knows in and out of digital marketing training and happily shares his knowledge to mass audience through his YouTube Channel- Digital Udit. You won’t have to worry about the quality of the internet marketing training when you have Mr.Udit Khanna by your side.
To stay updated in the field of digital marketing, you can go through several websites that share latest updates related to internet advertising and marketing. To name some of them, you can follow Ahrefs, Searchengineland, Moz, etc. Apart from this, we, at ETI, provides newsletters to our students within our digital marketing course.
Absolutely, you can! However, it depends on your grasping ability. Digital Marketing course is a comprehensive course, which requires your effort and time. This is why we ask you to pay attention during the sessions and practice as much as you can. We offer you ample opportunities to practice all modules of the course after or before the digital marketing classes.
When you enroll at ETI for your Internet Marketing Course then we'll be providing you with training on how to create a blog or a website. This module is one of the most important step in our Digital Marketing Course. We make you learn the designing of both Static (HTML) and Dynamic (Wordpress) websites. We impart training about Product based, Services based and Blog Based websites in detail, which will help to fetch a good job in the industry. We assist you in personalizing your site and instruct you how to take care of a blog and articles. So, you don’t have to worry about the website or blog as we’ll help you create one for the completion of your digital marketing course.
We don’t believe in providing you just theoretical knowledge as we understand it well that, work is done practically in companies. At ETI, we make sure you have understood each concept clearly through giving you practical projects.
Marketing is a vast field and digital marketing is its part. For doing digital marketing, we need digital devices and the internet. Basically, it is a process to enhance awareness, increase sales, and improve branding by advertising the products and services online. Digital Marketing is also famous as internet advertising. Unlike offline marketing which is done using newspapers, hoardings, pamphlets, etc, digital marketing is done through search engines like Google, Bing, Yahoo, etc and social media channels like Facebook, Twitter, Pinterest, etc. When I was studying the digital marketing course at ETI, I realized that it has a wide scope in the near future, which can assist companies to achieve their goals.
I have been a part of the well-recognized digital marketing institute- Expert Training Institute wherein I’ve studied about two types of terms in the digital marketing course namely outbound marketing and inbound marketing.
Inbound Marketing is a procedure to attract traffic through content created by the organization, Social Media Marketing (6 Sessions), and SEO. The relevant content for which the potential customers are looking for is made available to them. So, they explore more on the customer’s website in search of the required information, product or service.
On the other hand, outbound marketing includes the promotion of a product or service through continuous advertising and PR Campaigns. It is also known as interruption marketing because companies try to interrupt the users with content they don’t require. It is basically a bothersome way of traditional marketing. Despite being annoying, it is a great way to collect lead data for any company.
There can be several reasons to choose digital marketing over traditional marketing. During my digital marketing course at Expert Training Institute, I got to know that internet marketing has a greater scope than offline advertising as it helps the companies to reach a mass audience and attract them towards their product or service.
As offline marketing is done via newspaper, pamphlet distribution, hoarding, the message or information reaches to a limited audience that results in a lower volume of sales. Whereas with increasing usage of digital devices along with the internet, it easier to connect with a large population. Search Engines such as Bing, Google, Yahoo, etc and various social media networking sites like Facebook, Instagram, Twitter, etc are the backbone of digital marketing.
The digital marketing course provided me with a complete overview of website designing, which includes static and responsive websites. A website is an amalgamation of web pages that are created using different coding languages, including PHP, HTML, JSP, etc.
Of all these coding languages, HTML is utilized for creating static websites. Static websites are the ones that don’t change their design or display different information on clicking any option on the web page. For example; the “Contact Us” page on a static website won’t display the content like contact details or addresses of the company rather it will remain the same no matter how many times to click it.
On the other hand, a responsive or dynamic website is one that modifies the data based on the user, IP, and location. For example: if you click the “About Us” page on a dynamic website, you’ll see information about the background or profile of the company. Similarly, on clicking different pages on the website, you will get different data.
There are many platforms that can be utilized for boosting your website traffic. The digital marketing course explained two types of traffic that include simple users and potential users. Personally, I don’t prefer simple users as they’re simply the visitors without any result. A potential user can help increase your sales and profits. I would suggest using social media networking sites such as LinkedIn, Facebook, Instagram, etc to attract visitors. Additionally, doing SEO on keywords brings relevant traffic to your website to increase sales.
There are many digital marketing tools in the market, which can be used for improving website traffic. But we make use of the best one. During the Digital Marketing course, I was provided with some tools that include Alexa, Animoto, Wordai, Ahrefs, Majestic SEO, Buzzsumo, SEMRush, Advance Grammarly, etc. I have completed more than 3 projects in my internet marketing training at ETI using these tools. This is why I am proficient in using them and I’m confident about the best results with these tools.
You’ve to answer this question with your intellectual. However, it’s suggested to talk about your ambition and how this organization plays its role to fulfill your dreams. Digital Marketing Course unfolds countless advantages, which can help you get a great CTC even as a fresher. Talk about how your skills and efficiency can give the best promotion results to the company, which would help you both grow together.
Direct Marketing is a kind of marketing, which is done to connect directly to prospective customers. There is a higher chance to convert such customers into actual sales. Branding is carried out with the help of social media channels so that the audience can identify your brand only by looking at your logo. In simple words, you attempt to gain brand recognition.
Remarketing is a procedure to target the same customer multiple times who visited your website. This kind of marketing helps in maximizing branding and sales conversion.
Every marketing strategy always has some limitations. In the case of digital marketing, we cannot touch products and know about their quality. Reviews are the only way to get to know something about the product’s practicality but still, they don’t tell about the product’s authenticity. It happens many times that the product showcased on the website is different from the product actually delivered. This leads to customer disappointment and affects the relationship between client and company.
In initial stages, no one can ensure you guarantee for profit through digital marketing. But, I assure you post one week, I’ll offer the best results for your company. Why I’m saying after one week because, in the first week, I’ll analyze your prospective audience and ways to generate potential traffic. Additionally, I’ll be conducting a competitor’s analysis for better results.
There is no best way to stay updated in the field of digital marketing than subscribing to Digital Marketing news, blogs, and trending topics on Moz, Search Engine Journal, and other internet marketing portals.
Yes, I have done more than 3 digital marketing projects. I did them on Hospital, Furniture, and Real Estate. I completed these projects using SEO, SEM, and PPC.
It depends on the salary package and work. If you offer me an appropriate CTC, which fulfils my needs then I’m happy to work on the night shift.
These days, just having a website is not sufficient anymore if you’re looking Lead Generation Hacks to get verified leads. Be it search engines, < a href="https://www.expert-seo-training-institute.in/blog/social-media-sites/">social media sites, or Smartphone, you have to make yourself/brand visible on as many online platforms as possible.
In order to successfully advertise any business online and attract the traffic to your website or blog, it’s vital to make use of distinct types of digital marketing.
ETI suggests you to use a combination of digital marketing techniques to reach your target traffic or audience via different channels. We have provided brief information here about the most commonly used digital marketing tips & techniques that are proven to help grow your business. All the below-listed methods will be taught to students during the digital marketing course in Delhi
Search Engine Optimization (SEO): SEO (Search Engine Optimization) is the very first thing that strikes anyone’s mind when it comes to types of digital marketing. Basically, online businesses exist at the mercy of search engines like Google, Yahoo, Bing, etc. The objective of SEO is to mould the content in a manner that it appears amongst the top outcomes on the search engine results page or SERP. We, at ETI, have a separate, in-depth module that covers everything about SEO. The digital marketing course is incomplete without SEO.
Search Engine Marketing (SEM): Though SEO is an essential part of internet marketing training but it’s not the only way to boost the traffic from various search engines. Through Search Engine Marketing (SEM), it is possible to promote any product in search engines and get it displayed among paid search outcomes. Usually, search engines prioritize paid results over organic results on Search Engine Page Results (SERP). They almost appear similar to the organic results but have a small difference in the look. To be clear, when you make a search query, the result page shows some related links that are highlighted on the top with the “Ad” label. This label denotes that they are the paid results. During the digital marketing course in Delhi at ETI, you’ll learn how to use Bing Ads and Google Ads for targeting a specific audience.
Social Media Marketing (SMM): Undoubtedly, social media sites are the game-changer for online businesses. Just like the other two, SMM (Social Media Marketing) is also one of the crucial types of online marketing. This technique is of the utmost importance for companies that offer in Business to Business (B2B) services. Sharing quality and relevant content on social media sites can significantly engage your customers with your brand. The ETI experts will explain to students how these social networking sites present distinct solutions for paid as well as organic traffic. Their deep knowledge of this concept makes our digital marketing course even more effective.
Content Marketing: Content Marketing is basically an indirect way of promotion as you publish content on the internet, which the audience discover while web browsing. The main objective of Content Marketing is visitor engagement through reading, commenting, and sharing it. This can be combined with other digital marketing strategies & techniques like SEO and SMM. You’ll learn how to create engaging content in the form of articles, blog posts, reports, white papers, etc in any specific niche to attract visitors to your blog or website.
Affiliate Marketing: Affiliate Marketing is a great way to reduce your promotion workload by outsourcing. In this, the company has to only make the payment for the conversions after the affiliate marketer closed an order and the buyer purchased the item. All the marketing-related tasks will be handled by the affiliate marketers. The best example for this is the Amazon Affiliate Program where the affiliate partners earn a commission on selling a product.
During the digital marketing training in Delhi, our experts will train you on different tips & techniques of Affiliate Marketing so you can maximize your sales.
Anyone can pursue these courses at the ETI's digital marketing course in Delhi to advance their business or job. This course provides numerous benefits to different people, out of which we have listed some of them below:
Expert Training Institute understands the perspective of every individual, therefore, has devised its digital marketing course accordingly. We impart training through our live digital marketing classes & videos. We deploy practical online marketing tools worth 70K +. We never step back from getting new tools into the system as they help us train our students in a better way. Also, this is crucial to keep them updated of the latest digital marketing tools that are being launched in the market for Online Advertising.
We provide our students with top-class Digital marketing training in Delhi of 3 months' duration. We are committed to equipping them with all the necessary knowledge about digital marketing within these 90 days. There is a big reason why thousands of students choose us above other institutes- 100% placement assurance.
Since our inception in the year 2012, we have been associated with reputed organizations that are constantly looking for digital marketing interns. Therefore, you can rest assured of the internship and placement. Once you complete this course at ETI, you’ll be provided with an opportunity to work in the established companies as an intern. This would provide you a real experience of the work. Furthermore, you’ll also get the internship experience letter that holds great importance at the time of the interview.
Apart from imparting out-of-the-box digital marketing, we offer the following benefits too:
We are all-time available at your service for this advanced course. If you want to enroll then contact us for the two free demo classes. Join us only when you’re satisfied with the trial classes by our experts.