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# 1 Advance & Professional

Digital Marketing Course In Rohini

60 ADV MODULES
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15+CERTIFICATIONS
PAY in 7 EMI'S
RATING: 4.9/5
10+Yrs EXP TRAINER
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VIKASPURI - 12PM-SUNDAY
 

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FAQ FOR
DIGITAL MARKETING COURSE

FAQ 1. What will happen if I miss any live session of Internet marketing course?
We will provide you backup class of your missed session with the recording of every session.
FAQ 2. What kind of practical experience will I get in this Course?
In this Digital Marketing course, we provide fully Digital marketing practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
FAQ 3. Do you offer placement assistance in this digital marketing course?
Yes, we offer 100% Placement with digital marketing course. The number of agencies and brands approach us for their hiring needs on regular basis. We also approach reputed brands and agencies according to requirements of our participants. Your Internet Marketing skills will also help you in fulfilling your professional objectives including an internship, part-time/freelancing or full-time job opportunities.
FAQ 4. Do you provide any free trial Digital marketing class for student satisfaction before joining the Course?
Yes, we provide a free Digital marketing trial class (demo class) and one live session for the student satisfaction before joining at ETI.
FAQ 5. Do you also offer customized Digital/Internet Marketing Training Program for student?
Yes, we offer customized Digital marketing Training Program in Delhi for students as instead of selecting whole Course, students can also choose individual programs like for SEO, SMO, PPC, Email Marketing, Affiliate Marketing etc. The student can also select a single program, combination of programs or full course at Expert Training Institute in Delhi.
FAQ 6. Why Expert Training Institute is the best Digital Marketing training institute in Delhi?
Having expert trainers who have specialization in the field of SEO, PPC, SMO, Email, Wordpress etc. Having an experience of 10+ years in teaching and industry. They believe in providing best of the knowledge and tactics used in Internet Marketing. Keeps on updating their teaching techniques with the updating technologies and platforms used in Internet Marketing. There are hundreds of reasons why Expert Training Institute is best some of them are: 33 UNIQUE MODULES - 15 CERTIFICATIONS (ETI Certification(Course Completion) + Google Certificates) - 200+ hours classes - FREE TOOLS - Internships - 1-year course validity - 80% of Practical Classes and 20% of Theory Classes - Affordable Fees (Installment options available) - 100% PLACEMENT - Batch Size (8-10 students) - Laptop & Wifi Availability - Backup for Missed Classes - Separate Doubt Sessions - Life Time Support we are the best in digital marketing course.
FAQ 7. What kind of practical experience will I get in this Digital Marketing Course?
In this Digital marketing certification course, we provide fully practical training starting from website development by Creating live 4 kind of websites( Static, Dynamic, E-commerce & Blog) to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
FAQ 8. What kind of practical experience will I get in this Course?
In this Digital Marketing course, we provide fully Digital marketing practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
 

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Content For Digital Marketing Course in Rohini

1. Digital Marketing Course Overview

Definition of Digital Marketing
Scope Of Internet Marketing
Trends Of Digital Marketing
Significance Of Online Marketing
How It Is Different From Traditional Channels Of Marketing

2. Understanding Website Designing

Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Difference Between Website And Blog
Difference Between Website And Web Portal
Points To Consider While Designing A Website
Competitor Analysis

3. Static Website Creation

Basic HTML
What Is CSS
Understanding Web Design
Understanding The Structure In HTML Code
Designing the Structure According To The Requirements
Incorporating Basic Features
Page Internal Linking
Creation Of Inner Pages
Adding Facebook Like Box
Twitter Feed
Google Map
Enquiry Form
Live Chat

4. Domain Registration & Hosting

What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
What Is Shared Hosting
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
How To Host A Domain
What Is FTP
Understanding c-panel
What Is SSL
Protocol HTTP/HTTPS
How To Create Business e-mail ids

5. Wordpress Website Creation

What Is CMS
What Is Blog
Understanding Wordpress & Its Functioning
How To Install Wordpress
Theme Selection & Installation
Exploring Theme Options
Creation Of Pages & Menus
Content Building For Front Page
Testimonials
Team Members
Counters (Milestone)
Image Slider
Pricing Tables
Blog & their Categories
Clients
Call To Actions
Service Box (Flip & Icon)
Progress Bars
Gallery (Masonry, Grid, Animated & Stripes)
Adding Required Plugins
Introduction To Woo Commerce
Payment Gateway Integration
Creation Of Page Using Page Builder (Visual Composer)
Register/Login Option
Widget Creation (Side Bars, Footers)

6. Advance Search Engine Optimization

Introduction & Understanding Of SEO And Search Engines
Understanding Basic SEO Terminology
Types Of SEO With Brief Explanation
White Hat SEO
Black Hat SEO
Doorway Pages
Invisible Text
Stuffing
Cloaking
Grey Hat SEO

On-Page SEO

Competitor Analysis
Initial Site Analysis
Keyword Research & Mapping (Placement)
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Robots.txt
Canonicalization
Internal & External Linking & Its Benefits
301 & 302 Redirections
Structured Data Mark Up (Schema)

Off-Page SEO

Types Of Links
Directory Submission
Social Book Marking
Article Submission
Guest Blog Posting
Blog Commenting
Press Release
Question/Answers
Business Listing & Classifieds
Profile Creation
Forum Posting

SEO Tools

Screaming Frog
Mozbar
Ahrefs
Open Site Explorer
Plagrism Checker
Woorank

Algorithms

Panda
Penguin
Pigeon
Hummingbird
Rank Brain
 
Google Webmaster Tool
Backlink Analysis
Disavow Tool

7. Advance Adwords PPC

What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation

What is Search Marketing?

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Remarketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

What is Display Marketing?

Remarketing
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

What is Shopping Network & Merchant Center

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

What is App Marketing?

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

What Is Video Network?(YouTube Marketing)

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Remarketing
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube
What is Remarketing?
Custom Audience
What is Bid and Budget?
Google Adwords Hierarchy
Account Creation
Understanding Account Structure
Case Studies
Advance Settings
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking

Ad Scheduling & Delivery

Advance Settings
Competitor Analysis
Google Adwords Facts
My Client Center
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Billing
Adwords Tools
Adwords Examination Books

8. Bing Ads

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research
Bing Ads Policies
Remarketing in Paid Search
Ad Extensions
Dynamic Keyword Insertion
Conversion Rate Optimization
CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

9. Social Media Optimization/ Marketing

Social Media Introduction
What Is Viral Marketing?
Scope & Importance Of Social Media

Facebook

Facebook & Instagram Marketing
Facebook Business Page Creation
Business Page Optimization
Adding Features into Page
Facebook Groups
Facebook Ads
Facebook Retargeting
Facebook Power Editor
Facebook Shopping Ads
Facebook Video Marketing
Lead Generation through Facebook
App promotion through Facebook
Reporting & Analysis

Instagram Ads

Creating A Business Page
Switching Accounts

Twitter

Twitter Profile Optimization
Using Hashtags
Increasing Followers
What is Re-tweet and Mention?
Twitter Ads
Twitter Retargeting
Twitter Video Marketing
Lead Generation through Twitter
App promotion through Twitter
Reporting & Analysis

LinkedIn

Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
LinkedIn Ads
LinkedIn Retargeting
Sponsored Content Ads
Text Ads
Sponsored In-mail Ads
Reporting & Analysis

Google Plus

Creating and Optimizing Google Plus Profile
Circle Management & Communities
Turn Your Profile into a 24/7 Digital Business Card
Create Your Google+ Business Page
Add a Google Plus Button to Your Website
Know how to share links, images, videos, and create polls on G+
Find, Connect, and Engage with your exact target audience
Reporting & Analysis

Youtube

How to Upload Videos
On-Page Optimization of Videos
How to add End Screens & Annotation to Videos
How to add Cards to Videos
How to add Subtitles to Videos in different languages
SEO of Videos

10. Google Analytics

Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources & Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking

11. E-mail Marketing

Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
How to Increase Open & Click through rates
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
eCommerce Automation
Creating Signup form for website

12. Affiliate Marketing

Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Affiliate for Hotel Industry
Affiliate for Travel Industry
Affiliate for eCommerce Industry
Affiliate Tracking Affiliate's Software

13. Google Adsense

What is Adsense?
How to get approval for Adsense?
How to gets Ads on your Blog/Youtube
Ads Placement
Block specific Sites or Category

14. Geo Targeting

Introduction To Geo Targeting
IP Based Geo Targeting
Tracking Email Location
Website Planning Based On Geographic Targeting
Keywords Selection Based On Geographic Targeting Regional Listing
How To Reach Visitors From Different Countries

15. Guerrilla Marketing

Introduction To Guerrilla Marketing
Guerrilla Marketing History
Integration Of Guerrilla Marketing Ideas
Exploring The Creative Idea
Launching Your Fictional Project

16. Creating Internet/Online Marketing Strategy

Examples of Integrated Marketing Plans
Using the Best Internet Marketing Channels for Maximum Impact
Create an Integrated Online Marketing Plan

17. SMS Marketing

Introduction To SMS Marketing
Why SMS Marketing?
Kinds Of SMS
Promotional SMS
Transactional SMS
How to Integrate SMS On Softwares

18. Lead Generation & Nurturing

Understanding & Importance
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Creating Lead Nurturing Strategy
Lead Funnel

19. e-Commerce Marketing

What is e-Commerce Marketing?
Categories of e-Commerce
e-Commerce scenario in India
SEO Strategy for e-Commerce Website
Types of e-payments
Digital Marketing in eCommerce
Paid Marketing for eCommerce
Challenges in e-Commerce
Landing Page Optimization for eCommerce

20. e-Commerce Development

Creating e-Commerce Website
eCommerce CMS Management
International eCommerce Strategy
Gateway Providers & Policies
Mobile Payments
Core Selling Strategies

21. Online Advertising

Online Advertising and its Types
Display Advertising
Banners
Rich Text
Pop Up and Pop Under
Contextual Advertising
In-text
In-image
In-video
In-page
Payment Modules
Companies and Networks
Tracking and Measuring

22. How To Sell Digital Marketing Services/Freelancing

How To Improve Your Personal Profiles
How To Find Projects Online
How To Grab Freelancing Projects
Client Servicing
Proposal Creation

23. Online Reputation Management

Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
ORM Techniques
Google Alerts and Mention
How to Engage With Consumers Online?
How to Tackle Negative Feedbacks?
Links and Resources for further study Case Study

24. Content Marketing

Introduction To Inbound Marketing
Understanding content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Content Writers Are Publishing On Now
Conduct Proper Research For Your Projects

25. Professional Blogging

Introduction To Blogging
Blogging Best Practices
How To Grab Freelancing Projects
Client Servicing – Proposal Creation
Setting Up Your Blog - Live

26. Growth Hacking

Introduction To Growth Hacking
Growth Funnels & Tactics
Growth Hacking Tools
Case Studies Of Growth Hacking

27. Market Place Selling

Introduction To Market Place
How To Sell On Amazon & Flipkart
How To Become A Vendor
Requirements To Become A Vendor
How To Optimize Products

28. Digital Marketing Interview Preparation

Interview Preparation Essentials
How to Crack Any Interview? - Industry Secrets
Essential Tools and Resources To Help You Succeed
Mock Interview Session

29. Media Buying & Planning

Advance Media Buying Options
Creating Media Buying Strategy

30. Mobile Marketing

Social Media & Mobile Marketing
Mobile Marketing Mix
Advertising Tools for Mobile Marketing
Creating Mobile Websites
Uploading Mobile App in Playstore & iTunes
Ecosystem of Mobile Advertisers & Publishers
Advertising on Mobiles
Targeting Ads on Apps
Targeting Ads via Location
Targeting Ads on Search Engines

31. International SEO Fundamentals

International SEO Myths
International SEO Strategy Development
Diff b/w International SEO and Global SEO
Considerations For International SEO
Multilingual SEO
Guide to International SEO
Multilingual Websites & Multiregional SEO Tips
International SEO Checklist

32. Graphic Designing For Business

Graphic Design Fundamentals
Designing – Marketing Kits
Designing Online Documents

33. Cyber Laws

Introduction
Cyber Law in India
Overview of the Information Technology Act, 2000
Overview of Rules issued under the IT Act, 2000
Cyber crimes/Cyber Frauds
Regulatory Authorities
Cloud Computing

Best Digital Marketing Course In Rohini

With advent of web commerce, digital marketing is something which no business establishment can’t do away with. In present days of time, a robust approach that a holistic digital marketing course encapsulates, indeed goes a long way, either with regards to a career move or as digital marketing training institute, as a business model. By leveraging ease of internet access, friendly state policies, making the most out of brand equities, possibly multiple magnitudes of probabilities can be explored over and above of traditional ways of imparting knowledge.

The inherent mechanics inside a successful strategy that drives the value chain of a digital marketing institute is moving beyond the basics of a generalist in the business. A potentially successful digital marketing training module encompasses the key performance indicators of the participant, evaluates and bridges the gap areas, leading to the modulation of the course content a cut above. Digital marketing training is being imparted across many industry segmentations roles. In variety of organizational set-ups, the trainer’s involvement is mostly limited to a specified functional area, whereas, in larger organizations, the training goes beyond single departmental activities.

Unlike most offline marketing training, digital marketing training allows the takers to evaluate the effort outcomes in real time, in a more time beneficial manner. This, for sure, helps the students to measure the returns of investment pretty much unlikely of any other career changing goals.

With the best digital marketing training institute in business, from a student’s perspective, it’s the scalability of the syllabus, orientation, multidimensional approach that ensures long term, sustainable success matters the most. It’s the holistic narrative of the digital marketing training that is being built to design the elementary aspects to nurture the fundamentals.

Engagement is the most pivotal aspect between a student aspiring to be a digital marketer and the digital marketing training institute. More the level of engagement is optimized, more are the chances of getting the communication in sync and in commensurate.

Lastly, a comprehensive digital marketing institute creates an impact on sharing economy in SME business. With less indulgence of traditional elements, a well oriented digital marketing training channelizes, makes the most out of entrepreneurial ownership business, pivoting the industry growth story by all means

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Avg Rating: 4.8 out of 5 based on 1500 user ratings

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TRAINER'S PROFILE


Udit Khanna is the founder of Expert Training Institute, a Digital Marketing Training & Services Company that heps Businesses, Students, Professionals & Freelancers to fulfil their objectives of Increasing Leads & Sales for themselves or their clients by 250%

Before devoting his work full time to Expert Training Institute, Udit served various roles in Digital Marketing Industry including eCommerce, Travel, Education, Real Estate etc.

Udit has written various writeups & journals for various Digital Marketing & Advertising publications

In addition to being a Trainer & a marketer, he also serves as a consultant with no. of organisations.

BATCH DETAILS FOR
DIGITAL MARKETING TRAINING IN ROHINI

BATCH TYPE START DATE
8AM - 10AM WEEKDAY 04th Feb, 2020
11AM - 1PM WEEKDAY 14th Jan, 2020
3PM - 5PM WEEKDAY 03rd Dec, 2019
8AM - 12PM WEEKEND 07th Match, 2020
2PM - 6PM WEEKEND 25th Jan, 2020

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8AM - 10AM WEEKDAY 1st Jan, 2020
11AM - 1PM WEEKDAY 12th Jan, 2020
3PM - 5PM WEEKDAY 28th Nov, 2019
8AM - 12PM WEEKEND 7th Dec, 2019
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