Welcome to Expert Training Institute Rohini! We are a dependable name in the internet marketing domain since our establishment in 2012 and offer streamlined PPC course in Rohini. We are a team of dedicated professionals that focuses on making the learning experience joyful and seamless. Learning anything without much prior information has its own challenges but you can easily overcome those challenges with ETI PPC course training institute in Rohini. We are always here to support you when it comes to digital marketing education.
We understand the value of proper training and respect both our and your time. Keeping these in mind, we train you with high-level expertise so you also become as efficient & proficient as we are in the field of Search Engine Marketing (SEM). We possess every asset that is crucial for a satisfying learning session and experience.
The exclusive tools and institutional approach that we put to use at the time of PPC training will take you towards perfection. Our professional trainers & experts have thoroughly researched the advances PPC trends and have included all information in the modules clearly and engagingly. With our PPC training in Rohini, you will become competent enough to improve the profitability of any company from all sectors through result-oriented advertisements on search engines as well as social media networking sites.
We, at ETI Rohini, make you gain conceptual theory along with practical projects. Here you will learn each and every module of the PPC course with strong and updated characteristics. Also, you will get customized flexibility.
Of hundreds of institutes that offer PPC certification course in Rohini, here are the reasons why you should study with ETI:
Our PPC course is something that can be learned by all individuals no matters what is their qualification, age, aptitude, etc. In our country, there are thousands of aspirants who are good at learning and want to study for a great career but due to money constraints, they take a back seat and remain deprived of education. We, at Expert Training Institute in Rohini, truly want every aspirant to learn and succeed in life. Therefore, we try to make a positive contribution towards this concern by offering our effective PPC course at a cost-effective price i.e. 10,000 inclusive of GST.
We have even made it more convenient for students to pay the course fees with an easy EMI facility. You can split the course fee into 7 equal monthly instalments. Our students just have to focus on their PPC training rather than stressing about fee payment. This is an extraordinary facility given by us. The combination of competitive pricing and EMI option makes us stand out as the top-notch PPC course institute in Rohini. Learning simplified at ETI!
This module of our PPC course will explain to you the fundamentals of Pay-per-click strategy. You’ll understand how it is different from SEO. We will make you learn how you can make use of Google Ads to make engaging Ads for more conversions. Everything is elaborated with superior clarity and due to this our PPC certification course becomes the most effective.
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
What is Bid and Budget?
Google Ads Hierarchy
Understanding Account Structure
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Ad Scheduling & Delivery
Google Ads Facts
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Ads Examination Books
Search marketing is a way of advertising on the internet search engines. On browsing the internet for a particular search term or keyword, the search results includes some paid and unpaid results. Paid results are what search Ads, which appear on the top position in the SERPs. We’ll let you know how you can create the Ads using Google Search Network, called Google Ads. You will surely enjoy being the part of this session as Ad creation is an engaging task. Detailed conceptual knowledge is the speciality of our PPC certification course.
Types of Ads
Do's & Don't's of Ads
Keyword Match Types
DKI (Dynamic Keyword Insertion)
Count down Ads
In this module of PPC certification course, you will learn about display Ads. We’ll teach you how you can convey your business message to your target audience using display ads. These types of Ads reach to more than 85% people across the world, which is evident of the effectiveness of display ad network. Our unique way to impart training makes us the best PPC course training institute.
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads
Merchant Center is a tool that allows you to upload your products and store data to Google and make it available for a range of Google services such as Shopping Ads, etc. We’ll let you know how you can create shopping ad campaigns and edit the inventory so shoppers will always have correct information about the products. We have well-explained the Merchant Center Module of the PPC certification course so you can independently do all things related to this tool.
Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign
The process of making marketing campaigns to reach your mobile app users at each stage of the marketing field is termed as mobile app marketing. Basically, it’s a marketing strategy, which helps you achieve user engagement through app advertising. In this module, we’ll take you through all the aspects of mobile app marketing, which includes mobile app engagement, how to promote your app and do remarketing. Being the PPC certification course provider, we make sure you gain expertise in all concepts.
Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?
When ad campaigns are created and run on personal or other person’s YouTube video and across the Google Display Network then this type of PPC campaign is known as Video or YouTube marketing. During this module of PPC course training, we’ll tell how you can create different video formats in distinct formats such as skippable, non-skippable, out-stream ads, etc. All experts at our PPC institute will help you have a thorough knowledge of this crucial concept.
True View In-Stream Ads
True View Video Discovery Ads
What Is CPV?
Paid Advertisement on Youtube
Remarketing is a unique way through which you can target the same audience who visited your website several times with the remarketing Ads. Showing them Ads again and again is likely to influence their purchase decision. We will let you know how remarketing works along with creation of remarketing list. This module is indeed engaging, which is one of the USPs of our PPC course.
What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Google Ads Manager is an all-round hosted Ad platform that simplifies your Ad management for websites, Apps, mobile website, etc. We’ll make you understand how to set up your account with Google Ads Manage and use it for creating great advertisements. This module of our PPC course is interesting and elaborative, which makes you feel that our course gives you full value for money.
What is Google Ads Manager account?
How do I set up a Google Ad Manager account?
How to get Google Partner badge?
Google Academy for Ads
In this module, you’ll learn about the Google Ads Editor to create ads for PPC campaign. It is a no cost application, which can be easily and quickly used offline for ads creation and bulk correction. This is one of the most important modules of our PPC course, which we teach in an interesting style at our PPC institute.
What is Google Ad editor ?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms excel
Import new campaigns through editor
Conversion Rate Optimization is a procedure of allowing visitors to take an action on visiting a website. A business can enhance the probability that users will “convert" into an actual customer or a verified lead before leaving. We’ll take you through each and every aspect of conversion rate optimization in our PPC training in Delhi.
A/B Testing - Split Testing
Role Of Analytics
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO
Just like Google Ads is the ad network of Google, the Bing Ads is the ad network of Microsoft. Bing Ads search network lets the PPC professionals create and run ads on the Bing search network as well as Yahoo and AOL networks. This particular module of our PPC course explains to you how PPC in Bing works, the method to run a search campaign, etc. Indeed, it’s interesting and well-explained.
What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Shopping Ads are intended to target those people who are actually to buy any particular product or service. Such ads offer qualified leads, which are easy to convert as they are in actual need of that product or service. This module of our PPC course will explain to you how to create shopping ads along with creating and linking of Google Merchant Center with Google Ads.
Google Keywords Planner
As per the case studies and upcoming jobs in 2020-21 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.
Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.
Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.
As compare to traditional marketing Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .
Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.
Google Adsense , Affiliate marketing and Youtube are the platforms through which one can generate their online income.
Writing content , Website designing providing digital marketing services to clients working from home is a very good opportunities for freelancers.
Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.
Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.
There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.
If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.
PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 40,000 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.
We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.
There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.
Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).
Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.
No, we don’t charge you even a penny for study material as it’s a part of your PPC course.
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Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.
During the PPC training in Delhi, I learned about the major pay per click services that are listed below:
Apart from the above two, there are a few social media networking sites that offer PPC services:
PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
The Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Delhi, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.
Pay-Per-Click or PPC or CPC is an effective strategy in the form of advertisements (ads) that aims to generate traffic for a particular website. Each time when any visitor clicks the URL to look for any product, service, or information, the advertiser has to pay a certain amount to the Ad platform. The PPC course learning has gained popularity in recent years owing to the increasing demand for advertising. The renowned PPC course institutes in Rohini like Expert Training Institute focus to make hard efforts in an attempt to prepare skilled PPC specialists. Our approach will surely fill the demand of aspirants when it comes to learning PPC.
Cost-per-click is associated with Search Engine Marketing (SEM). They both fulfil the same purpose but the only difference is their approaching way to the customers. Our PPC training institute in Rohini helps you learn all the ways that will formulate an effective marketing approach.
PPC campaign can be conducted for E-commerce websites, Business to Business, and Business to Clients. We will help you analyse how these three PPC forms are different from each other in our 1-month PPC course.
While searching on the internet, we come across different advertisements in the form of text, images, and videos. These Ads are intended to influence the user’s behaviour by showing the things of their interest. For Example: if you have been searching for the PPC course in Rohini from quite some time then your browser will show up you the ads related to PPC training in Rohini itself on different websites that you visit. This is how everyone sees ads based on their behaviour.
Here at ETI, you will become familiar with different types of PPC campaigns such as display network, video network, shopping network, search network, etc that are widely chosen for traffic generation. We will take you through all of them in detail in our PPC course; however, we have explained some of them in brief below:
It is one of the most chosen PPC campaigns by the businesses of all levels be it small, medium, or large. With the increase in the volume of searches in the search engines, business persons can find most of their buyers. To set up a search Ad campaign, you need to recognize the keywords that are probably used by the potential customers to find any type of product, information or service. You can get to know where the potential buyers are put up, where your rivals. Based on this information, you can create an Ad copy to entice them to click on your advertisement.
When you search for anything on the web, you will be displayed with many relevant search results. Of all these URLs, some websites appear on the top with a small label “Ad", such ads are created from Search Network. For example, you can create a search network campaign on Google with Google Ads.
Created with an aim to deliver an organizational message to the visitors, Display Ad is a form of advertising on websites, social media, apps via different formats such as videos, text, banners, etc. This network has a mass reach of more than 80% of users globally. With the display network, one can carry out targeting to show ads in a specific context (like fitness, lifestyle, etc.), the specific audience (like teenagers or people looking for a new bicycle), in particular geographic locations, and many more.
With the Google Display Network, you can create effective display ads to target almost 85-90% global audience.
Video PPC campaigns allow you to show ads in the form of videos on personal or someone else’s video on YouTube and throughout the Google Display network. There are many video formats in which you can display video ads, including video discovery ads, in-stream ads, non-skippable in-stream ads, bumper ads, and out-stream ads. Keep in mind that if you want to show video discovery ads then it will be only possible on YouTube. Video campaigns can be chosen by the owners of new websites as well as old websites. They can be easily created and managed by self.
If you are a retailer and want more business then you can promote your products online through shopping ads. This is not only beneficial for you to increase the website traffic but also to get the verified leads. With qualified leads, it becomes easier to convert them. There are three types of Shopping Ads- Product Shopping Ads, Showcase Shopping Ads, and local catalogue Ads.
Being into the domain for more than 10 years, we’ve been providing our students with an excellent and responsive PPC course in Rohini. We are competent to handle all your doubts related to the PPC concept to make you competent in creating Ads for business growth. With our experienced team of trainers and their expertise, we have pulled in more than 12305 students who trusted us for the qualitative PPC training in Rohini. In recent years, we have made technological and infrastructural advancement by deploying the latest tools as well as equipping our PPC institute in Rohini with screens and laptops. We teach you how to create different Ads using different Ad platforms practically on the screens and let you practice the same on our laptops. It’s great if you own a laptop but if you don’t then there is nothing to worry about as we have got them for you.