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#1 Professional PPC Course in Tagore Garden

 

4.5/5 (Based on 18439 Reviews)
 

Trained 30,000+ Professionals In India

IN-CLASS & ONLINE LECTURES

IN-CLASS & ONLINE LECTURES

 
Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings
 

Fees
Rs. 12,000
Rs. 6,999 (40% OFF)

 

GET 2 FREE TRIAL CLASSES

Download Brochure

 

PPC COURSE FOR

STUDENTS | JOB SEEKERS | WORKING PROFESSIONALS | HOUSEWIVES | ENTREPRENEURS

 

Fees
Rs. 12,000
Rs. 6,999 (40% OFF)

 

2 FREE DEMO
CLASSES

Download Brochure

 

BEST PPC COURSE IN TAGORE GARDEN


Welcome to one of the most reliable PPC training institute in Tagore Garden- Expert Training Institute! We are famous for providing brilliant training for paid advertising i.e. PPC/CPC or Pay-per-click/ Cost-per-click. This is one type of advertising and promotion in which paid ads are made on search engines to attract the target audience and get relevant leads. This is a smart way to raise profit of any company efficiently. Being a sure-shot technique, business persons can expect positive outcomes from the PPC campaigns. If any business goes for PPC ads the surely there will be hike in ROI. ...

To create a successful campaign, a person must have all-round knowledge & expertise of ad creation. These skills can only be discovered in the PPC experts/specialists. So, here at ETI PPC course institute in Tagore Garden, we prepare PPC specialists by imparting thorough training on this futuristic subject. We are so much confident about our PPC course training that none of our students will never let go any good career opportunity in the industry. They will be completely job-ready after completion of the PPC certification course.

ETI - PPC Institute In Tagore Garden: A Platform for Skill & Knowledge Advancement

ETI is the top institute that offers a quality PPC course training in Tagore Garden. The condition & methodology of marketing has got completely changed with digitalization. Online Marketing is the new approach for business promotion. We are committed to offering the excellent training to learners from the initial day of their enrolment at our institute. For more than 10 years, enriching the skills & knowledge of the students has been our sole motive. We want them to become self-confident and independent so they can handle the biggest challenge by themselves on their work field.

Our PPC certification course has 12 thoroughly researched modules, which covers all the main subjects of Pay-Per-Click Marketing. The course curriculum is shared below:

  • • PPC fundamentals
  • • Search marketing
  • • Display marketing
  • • Shopping network and merchant center
  • • Topics of remarketing
  • • Google Ads Manager
  • • Merchant Centre
  • • Mobile App Marketing
  • • YouTube or video marketing
  • • Google Ads Editor
  • • Conversion Rate optimization
  • • Bind Ads

All these topics are well explained with the help of case studies so there is no doubt left in the minds of our students. Our trainers (having 10+ years’ experience) make sure that every point is clear to students. Even then if they face any difficulty in any of the above-listed topics, they are always there to support the learners. All the modules are advanced that means the course is updated as per the current industry trends and tactics. Through our PPC training in Tagore Garden, you can create interactive ads within your budgetto persuade potential clients for product and service purchase

Important PPC Elements for a Successful Campaign

The full form of PPC is Pay-Per-Click. It’s an online marketing technique that is very handy for attracting targeted audience. In this, advertisers make payment to ad channels like Google Ads, Bing Ads, etc. whenever their ad is being clicked by the users on a search engine. The PPC experts usually bid on search terms called “keywords" but some of them also prefer “fixed cost".

To make a campaign successful, it’s necessary to do everything with perfection. By this, we mean to say that all the elements should be right implemented in the ad copy. Here, we have mentioned some of the main aspects of PPC ad that will make earn you good profits.

1. Selection of Keywords

Can I be more specific? This is a question that every PPC advertiser ask himself/herself when choosing search terms for PPC advertising campaigns. By discovering the keywords which are more particular to your business and niche, you can enhance the probability of interaction and engagement with visitors who are finding products and services that are advertised in your ads. There are many useful tools that help in analysing the competition and popularity of keywords before finalizing them.

With our PPC course in Tagore Garden, we will make you understand how to do proper keyword research for targeted ad creation.

2. Bidding on Keywords

After keyword shortlisting, the next step is to bid on them. Usually, your ad ranking is based on the bidding. The more you bid, the higher your ad will appear in SERPs. Due to fierce competition on keywords, you should always try to bid as more as your budget lets you. After a period of time, you can adjust your bids. Surely, you will notice great results.

Our PPC course training in Tagore Garden will make you proficient on keyword bidding.

3. Targeted Ad Copy

Compelling Ad copy is a key when you want to manage your PPC budget effectively. When your ad is designed for target audience then results are likely to get filtered and you get more appropriate and relevant clicks. This means your CPC will decrease and your conversion rate will increase by means of qualified leads. Another way to target your right audience is to make sure that your ad clearly states the action you wish your audience to take on your website like signing up, eBook download, etc.

Our PPC Course training will let you know how you can prepare targeted copies of PPC ads.

Other Important Elements

Apart from the above aspects, landing page creation and website analysis are the two other key elements that should be taken care of. Being a PPC expert, you should make sure that the landing page is well optimized and designed so none of the visitors get disappointed once he/she visits the client’s site. Also, do proper website analysis to find the loopholes and make corrections for a positive impact on the visitors.

Exceptional Attributes of Expert Training Institute for PPC Course in Tagore Garden

At Expert Training Institute in Tagore Garden, you can upgrade your skills by learning the PPC course. Before joining our PPC training institute in Tagore Garden, we would like to make you aware of our provisions that will help you make your enrolment decision.

  • - You can study with the liveclassroom videos of your PPC training lectures
  • - You are given the laptops at our institute for practising all the PPC modules
  • - We teach you smartly using our LED screens
  • - We help you cover the missed lecture content by giving the backup classes
  • - We clear all your doubts related to PPC course modules via doubt sessions
  • - We help you get an excellent job by offering you placement assistance
  • - We let you repeat the any specific topic or whole course under 1-year course validity
  • - You can contact us anytime for query resolving under lifetime query assistance

Quality PPC Training in Tagore Garden at Affordable Fee

As education is everyone’s fundamental right but some people stay deprived of it due to high cost. Our main motive is to provide the benefit of innovative education through our certification course and this is why we provide this PPC course in Tagore Garden at economical cost. Aspirants can afford our course with ease due to its affordability. The fee of the course is 10,000/- INR and top of that this amount is all inclusive of GST. So, it’s the full and final cost of the course. Our course fee is comparatively reasonable to our competitors.

We’re available at 9958-38-40-20 and 9958-38-19-38 for consultation.

 

We’re just a call away: 9958-38-19-38

CERTIFICATIONS YOU GET

 

SKILL COVERED AFTER THIS COURSE

 
✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising

ETI
Achievements

Batches

1973+

Trained

30,000+

Placements

26,856+

Reviews

Advance PPC Masterclass Course Content


1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification

LEARN PPC WITH 100% PRACTICAL TRAINING IN 4 WEEKS

FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:
Facebook
LinkedIn
Twitter

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.