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  Why Digital marketing  




Welcome to Expert Training Institute, one of the eminent PPC course institutes in Tilak Nagar. We have into the digital marketing industry for more than 10 years. Lakhs of learners from different backgrounds trust us for an exclusive PPC course in Tilak Nagar. We have made a learning environment for those who want to refine their curriculum vitae so they can grab every available earning opportunity in this department. Whether you work as a PPC professional or manage PPC campaigns for your company after completion of this course, you can indeed earn an impressive amount of money. We have employed domain experts who possess significant experience in PPC course training so all of our students learn each concept with perfection.

We understand our part as the leading PPC course trainers in Tilak Nagar that is the reason we do every possible effort that is vital to give you an interactive and transformative learning experience. In turn, we only expect all students to concentrate during the PPC training sessions and dedicatedly learn everything. We are underlining the fact that students should remain attentive during PPC training as we know learning can only be impactful and successful when both trainers and trainees put their dedication and efforts in equal amounts.

Future Scope of PPC Course Training

Students who have finished their PPC course from ETI Tilak Nagar are today working as PPC professionals, managers, consultants, and freelancers in distinct industries. So, if you can also take advantage of such opportunities by simply enrolling for this course.

We assume that you want to know the benefits of working in the PPC department in any company so they are listed below:

  • Well-paid job
  • Interesting work
  • New learning opportunities daily
  • Relaxed work ambiance
  • Performance bonus/incentives

Taking up the PPC training in Tilak Nagar from ETI experts can help you to a great extent to enjoy all these perks at your workplace.

ETI: A Leading PPC Course Training Institute in Tilak Nagar

There are several institutes in Tilak Nagar where you can get PPC training; now the question arises “why you should choose us?”. Our founder understands the needs and expectations of the students when they think of taking up any course. Therefore, he along with other trainers at our institute formulated an impressive facility set, which includes:

  • Training by experienced & skilled trainers
  • 2 free demo classes before enrolment
  • Well-maintained infrastructure
  • Flexible batches on Weekdays and weekends
  • Limited students in each batch (8-10 students/batch)
  • Easy practicing using ETI laptops
  • Good Internet connection for smooth sessions
  • LED screens for live PPC training
  • 12 latest PPC modules
  • Affordable PPC course fee- 10,000/- inclusive of GST
  • Lifetime doubt assistance
  • 1-year course validity
  • Doubt classes
  • Backup sessions

Of all these facilities, our students liked our economical fee structure, flexible batches, and 1-year course validity the most. We feel really proud when students say that we are truly concerned for their convenience. Their positive words motivate us to keep stepping ahead and sustain our reputation and position of the best PPC course institute in the industry


Interested To Know More?


We’re just a call away: 9958-38-40-20



PPC (Google Ads) Fundamentals

This module of our PPC course will explain to you the fundamentals of Pay-per-click strategy. You’ll understand how it is different from SEO. We will make you learn how you can make use of Google Ads to make engaging Ads for more conversions. Everything is elaborated with superior clarity and due to this our PPC certification course becomes the most effective.

How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
Custom Audience
What is Bid and Budget?
Google Ads Hierarchy
Understanding Account Structure
Case Studies
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking
Ad Scheduling & Delivery
Advance Settings
Competitor Analysis
Google Ads Facts
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Ads Billing
Ads Tools
Ads Examination Books

Search Marketing

Search marketing is a way of advertising on the internet search engines. On browsing the internet for a particular search term or keyword, the search results includes some paid and unpaid results. Paid results are what search Ads, which appear on the top position in the SERPs. We’ll let you know how you can create the Ads using Google Search Network, called Google Ads. You will surely enjoy being the part of this session as Ad creation is an engaging task. Detailed conceptual knowledge is the speciality of our PPC certification course.

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

Display Marketing

In this module of PPC certification course, you will learn about display Ads. We’ll teach you how you can convey your business message to your target audience using display ads. These types of Ads reach to more than 85% people across the world, which is evident of the effectiveness of display ad network. Our unique way to impart training makes us the best PPC course training institute.

Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

Shopping Networks and Merchant Center

Merchant Center is a tool that allows you to upload your products and store data to Google and make it available for a range of Google services such as Shopping Ads, etc. We’ll let you know how you can create shopping ad campaigns and edit the inventory so shoppers will always have correct information about the products. We have well-explained the Merchant Center Module of the PPC certification course so you can independently do all things related to this tool.

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

Mobile App Marketing

The process of making marketing campaigns to reach your mobile app users at each stage of the marketing field is termed as mobile app marketing. Basically, it’s a marketing strategy, which helps you achieve user engagement through app advertising. In this module, we’ll take you through all the aspects of mobile app marketing, which includes mobile app engagement, how to promote your app and do remarketing. Being the PPC certification course provider, we make sure you gain expertise in all concepts.

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

Video/Youtube Marketing

When ad campaigns are created and run on personal or other person’s YouTube video and across the Google Display Network then this type of PPC campaign is known as Video or YouTube marketing. During this module of PPC course training, we’ll tell how you can create different video formats in distinct formats such as skippable, non-skippable, out-stream ads, etc. All experts at our PPC institute will help you have a thorough knowledge of this crucial concept.

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Outstream Ads
Ad Sequence
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube

Concept of Remarketing

Remarketing is a unique way through which you can target the same audience who visited your website several times with the remarketing Ads. Showing them Ads again and again is likely to influence their purchase decision. We will let you know how remarketing works along with creation of remarketing list. This module is indeed engaging, which is one of the USPs of our PPC course.

What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Dynamic Remarketing

Google Ads Manager Account (mcc)

Google Ads Manager is an all-round hosted Ad platform that simplifies your Ad management for websites, Apps, mobile website, etc. We’ll make you understand how to set up your account with Google Ads Manage and use it for creating great advertisements. This module of our PPC course is interesting and elaborative, which makes you feel that our course gives you full value for money.

What is Google Ads Manager account?
How do I set up a Google Ad Manager account?
How to get Google Partner badge?
Google Academy for Ads

Google Ads Editor

In this module, you’ll learn about the Google Ads Editor to create ads for PPC campaign. It is a no cost application, which can be easily and quickly used offline for ads creation and bulk correction. This is one of the most important modules of our PPC course, which we teach in an interesting style at our PPC institute.

What is Google Ad editor ?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms excel
Import new campaigns through editor

Conversion Rate Optimization

Conversion Rate Optimization is a procedure of allowing visitors to take an action on visiting a website. A business can enhance the probability that users will “convert” into an actual customer or a verified lead before leaving. We’ll take you through each and every aspect of conversion rate optimization in our PPC training in Delhi.

CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

Bing Ads

Just like Google Ads is the ad network of Google, the Bing Ads is the ad network of Microsoft. Bing Ads search network lets the PPC professionals create and run ads on the Bing search network as well as Yahoo and AOL networks. This particular module of our PPC course explains to you how PPC in Bing works, the method to run a search campaign, etc. Indeed, it’s interesting and well-explained.

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research

Merchant Center

Shopping Ads are intended to target those people who are actually to buy any particular product or service. Such ads offer qualified leads, which are easy to convert as they are in actual need of that product or service. This module of our PPC course will explain to you how to create shopping ads along with creating and linking of Google Merchant Center with Google Ads.

Google Trends
Google Keywords Planner
Microsoft Excel
PPC Protect





As per the case studies and upcoming jobs in 2020-21 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.


Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.


Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.


As compare to traditional marketing Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .


Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.


Google Adsense , Affiliate marketing and Youtube are the platforms through which one can generate their online income.


Writing content , Website designing providing digital marketing services to clients working from home is a very good opportunities for freelancers.


Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.


Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.


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FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 40,000 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.





1. How Pay-Per-Click advertising is different from Organic Search Engine Optimization?

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

2. What are the chief PPC services?

During the PPC training in Delhi, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

4. Are PPC results measurable?

Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.

5. THow do you pick keywords for PPC campaigns?

Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.

6. What is a Landing Page? How they are important?

A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.

7. What is the Google Display Network?

The Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.

8. What is Remarketing?

Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.

9. Can you fix budgets for PPC campaigns?

Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.

10. How do we get better outcomes from our PPC campaigns?

Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Delhi, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.




Amazing profile of ETI’s Founder & PPC Course Expert “Mr. Udit Khanna”

The ETI PPC training institute in Tilak Nagar is established by the digital marketing expert Mr. Udit Khanna. He is one of those persons who never took a back seat when it comes to doing hard work and achieving career objectives. In 2009, he entered the industry as a digital marketing executive; he managed different types of PPC, SEO, SMO, and digital marketing projects. This has all become possible because of his deep understanding of all concepts. After working for so many companies and getting extensive experience, he finally decided to set his foothold in the educational sector where he started imparting PPC course training to the students.

He believes that any person should firstly make a promise to self for anything before making any commitment to others. His self-promise and commitment to students are to provide uncompromised PPC training in Tilak Nagar. We are happy that his hard work, deep knowledge, and understanding has assisted him to accomplish his objectives. The result of his determination is that today he is the founder of the top-notch PPC course institute in Tilak Nagar and has able to build a rich portfolio of over 12,000 students since inception.

Helpful PPC Tools 2020-2021

These days numerous tools are available to overcome different challenges in different fields. These tools are handy, time saver and insight provider for the companies and individual users. When it comes to PPC campaigns, you will encounter several PPC tools that make campaign creation and management easier than ever. So, we, at ETI PPC course institute in Tilak Nagar, have listed some of the best tools that PPC professionals use while making PPC campaigns. We will be training you on all the majorly used PPC tools during PPC course training, which will make you job ready.

PPC Management

Google Ads Editor

This tool is great for those who work on extensive ad campaigns or use multiple Google Ads accounts. It comprises of nearly all features required for editing and optimization in bulk. If you want to do everything quickly then we suggest you use a desktop version owing to its fast operation speed.

Bing Ads Editor

Bing Ads Editor is a must-have tool for those who create Bing Ad campaigns. It’s an effective all-in-one tool that helps in managing all aspects of ad campaigns on this particular search engine.


When creating Facebook Ads then using AdEspresso can be of great help as it lets the advertisers make, modify, and analyse ad campaigns. You can test it for free using a 14-day trial version; after this you can sign up with monthly version at $49.

PPC Competitor & Keyword Research


This is the best tool to get insight into your business competition. It outputs necessary information such as best keywords and domain-related data. If you want to take the complete advantage of this tool then it’s advised to subscribe under the annual plan; it will cost you around $58 monthly.

Google Trends

When any PPC advertiser wants to optimize ad campaigns to go in line with the seasonal trends then the most preferred tool is “Google Trends”. It is an important data tool that will help you make your campaign smarter and well-optimized.

Google Keyword Planner

If you are indulged in PPC activities and still not using Google Keyword Planner then it’s really shocking. According to Mr. Udit Khanna, there is no better tool for PPC keyword research. So, everyone must make the most of this tool.

PPC Display Ad Image Creation


With Canva anyone can create stunning display ads. It includes various templates for banner ads, Facebook ads, and more, which you can use. You can upload the images of your choice, drag and drop to the templates for customization. If anyone is not using Canva then they are really missing out on an amazing tool.


If you want more ideas for PPC ads then it is suggested to use Pinterest. It’s a creative tool for saving, exploring, and organizing attractive visuals to get inspiration for your campaigns.


This is a helpful tool for creating GIFs for display ads and social media ads. Not many people know about this tool this is why we have included it in our list. We advise to try it once and we’re sure you will become a fan of this tool.
You will be taught about all these tools in our PPC training in Tilak Nagar. You will practically learn how to use them and enrich your PPC campaigns for positive and quick results. We will train you in such a manner that whether you are working in any company or for your business, you make productive campaigns.