#1 Advance PPC Course in Tilak Nagar

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Trained 30,000+ Professionals In India



Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings

Rs. 6,999
Rs. 12,000



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Rs. 6,999
Rs. 12,000



Download Brochure



Welcome to Expert Training Institute, one of the eminent PPC course institutes in Tilak Nagar. We have into the digital marketing industry for more than 10 years. Lakhs of learners from different backgrounds trust us for an exclusive PPC course in Tilak Nagar. We have made a learning environment for those who want to refine their curriculum vitae so they can grab every available earning opportunity in this department. Whether you work as a PPC professional or manage PPC campaigns for your company after completion of this course, you can indeed earn an impressive amount of money. We have employed domain experts who possess significant experience in PPC course training so all of our students learn each concept with perfection.


We understand our part as the leading PPC course trainers in Tilak Nagar that is the reason we do every possible effort that is vital to give you an interactive and transformative learning experience. In turn, we only expect all students to concentrate during the PPC training sessions and dedicatedly learn everything. We are underlining the fact that students should remain attentive during PPC training as we know learning can only be impactful and successful when both trainers and trainees put their dedication and efforts in equal amounts.

Future Scope of PPC Course Training

Students who have finished their PPC course from ETI Tilak Nagar are today working as PPC professionals, managers, consultants, and freelancers in distinct industries. So, if you can also take advantage of such opportunities by simply enrolling for this course.

We assume that you want to know the benefits of working in the PPC department in any company so they are listed below:

  • Well-paid job
  • Interesting work
  • New learning opportunities daily
  • Relaxed work ambiance
  • Performance bonus/incentives

Taking up the PPC training in Tilak Nagar from ETI experts can help you to a great extent to enjoy all these perks at your workplace.

ETI: A Leading PPC Course Training Institute in Tilak Nagar

There are several institutes in Tilak Nagar where you can get PPC training; now the question arises “why you should choose us?". Our founder understands the needs and expectations of the students when they think of taking up any course. Therefore, he along with other trainers at our institute formulated an impressive facility set, which includes:

  • Training by experienced & skilled trainers
  • 2 free demo classes before enrolment
  • Well-maintained infrastructure
  • Flexible batches on Weekdays and weekends
  • Limited students in each batch (8-10 students/batch)
  • Easy practicing using ETI laptops
  • Good Internet connection for smooth sessions
  • LED screens for live PPC training
  • 12 latest PPC modules
  • Affordable PPC course fee- 10,000/- inclusive of GST
  • Lifetime doubt assistance
  • 1-year course validity
  • Doubt classes
  • Backup sessions

Of all these facilities, our students liked our economical fee structure, flexible batches, and 1-year course validity the most. We feel really proud when students say that we are truly concerned for their convenience. Their positive words motivate us to keep stepping ahead and sustain our reputation and position of the best PPC course institute in the industry

Amazing profile of ETI’s Founder & PPC Course Expert “Mr. Udit Khanna"

The ETI PPC training institute in Tilak Nagar is established by the digital marketing expert Mr. Udit Khanna. He is one of those persons who never took a back seat when it comes to doing hard work and achieving career objectives. In 2009, he entered the industry as a digital marketing executive; he managed different types of PPC, SEO, SMO, and digital marketing projects. This has all become possible because of his deep understanding of all concepts. After working for so many companies and getting extensive experience, he finally decided to set his foothold in the educational sector where he started imparting PPC course training to the students.

He believes that any person should firstly make a promise to self for anything before making any commitment to others. His self-promise and commitment to students are to provide uncompromised PPC training in Tilak Nagar. We are happy that his hard work, deep knowledge, and understanding has assisted him to accomplish his objectives. The result of his determination is that today he is the founder of the top-notch PPC course institute in Tilak Nagar and has able to build a rich portfolio of over 12,000 students since inception.

Helpful PPC Tools 2020-2021

These days numerous tools are available to overcome different challenges in different fields. These tools are handy, time saver and insight provider for the companies and individual users. When it comes to PPC campaigns, you will encounter several PPC tools that make campaign creation and management easier than ever. So, we, at ETI PPC course institute in Tilak Nagar, have listed some of the best tools that PPC professionals use while making PPC campaigns. We will be training you on all the majorly used PPC tools during PPC course training, which will make you job ready.

PPC Management

Google Ads Editor

This tool is great for those who work on extensive ad campaigns or use multiple Google Ads accounts. It comprises of nearly all features required for editing and optimization in bulk. If you want to do everything quickly then we suggest you use a desktop version owing to its fast operation speed.

Bing Ads Editor

Bing Ads Editor is a must-have tool for those who create Bing Ad campaigns. It’s an effective all-in-one tool that helps in managing all aspects of ad campaigns on this particular search engine.


When creating Facebook Ads then using AdEspresso can be of great help as it lets the advertisers make, modify, and analyse ad campaigns. You can test it for free using a 14-day trial version; after this you can sign up with monthly version at $49.

PPC Competitor & Keyword Research


This is the best tool to get insight into your business competition. It outputs necessary information such as best keywords and domain-related data. If you want to take the complete advantage of this tool then it’s advised to subscribe under the annual plan; it will cost you around $58 monthly.

Google Trends

When any PPC advertiser wants to optimize ad campaigns to go in line with the seasonal trends then the most preferred tool is “Google Trends". It is an important data tool that will help you make your campaign smarter and well-optimized.

Google Keyword Planner

If you are indulged in PPC activities and still not using Google Keyword Planner then it’s really shocking. According to Mr. Udit Khanna, there is no better tool for PPC keyword research. So, everyone must make the most of this tool.

PPC Display Ad Image Creation


With Canva anyone can create stunning display ads. It includes various templates for banner ads, Facebook ads, and more, which you can use. You can upload the images of your choice, drag and drop to the templates for customization. If anyone is not using Canva then they are really missing out on an amazing tool.


If you want more ideas for PPC ads then it is suggested to use Pinterest. It’s a creative tool for saving, exploring, and organizing attractive visuals to get inspiration for your campaigns.


This is a helpful tool for creating GIFs for display ads and social media ads. Not many people know about this tool this is why we have included it in our list. We advise to try it once and we’re sure you will become a fan of this tool.
You will be taught about all these tools in our PPC training in Tilak Nagar. You will practically learn how to use them and enrich your PPC campaigns for positive and quick results. We will train you in such a manner that whether you are working in any company or for your business, you make productive campaigns.


We’re just a call away: 9958-38-19-38




✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising









Advance PPC Masterclass Course Content

1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification


FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.