Content Marketing

15 Simple Ways For Creating Compelling And Engaging Video Content

In 2016, video content emerged as a major trend and it is expected to continue in 2017. But simply posting videos isn’t sufficient as the videos have to be promoted in the media.

 Here are top marketing tips for video content

  1. Don’t try creating hype

Instead of looking for ways to create content that goes viral, you should focus on the existing conversation and try adding value for your clients with your content.

  1. Content works best when it is unique

Creating something unique isn’t a difficult task but making it useful is. Study what interests your audience and how your competitors are creating content for targeted market before working on your video content.

  1. Don’t become extra cautious about quality

People are very sensitive regarding videos and they can easily differentiate between a carefully made video and an authentic creation like shaky selfies. Your objective should be to create a useful video that is easy to understand.

  1. Stick to a schedule

Bring consistency to your videos and try converting the content into a routine for your viewers. If you can; it will be a big leap in video content marketing.

  1. Influencers are important for video content marketing

Find influencers that can make your content look unique and authoritative. They could be entrepreneurs, media barons or average customers. Include all the elements that can in anyway improve performance of your videos.

  1. Create pre-packaged videos

Make an inventory of pre-packaged videos that you can use for quick response to situations or answers to questions. The objective should be to first to respond to the situations.

  1. Don’t stress on daily-posting to Snapchat

There is no harm, if you post daily stories on Snapchat but time could be saved by posting occasionally and the time saved can be used on other platforms.

  1. Promote your Snapchat content

It is expected that you create interesting videos for Snapchat and whenever you post a video, you reach out to your clients to update them about the Snapchat story.

  1. Video content on landing pages

Including a video content on the landing page can increase the conversion rate by 80%. Make short videos of 30-60 seconds and don’t forget including call-to-action in the content.

  1. Facebook content is more engaging

Facebook emphasizes video content in its newsfeed more than text. Video content has an advantage that is it engages viewers emotionally and for this reason generates more views on Facebook.

  1. Ideal video length is 60 seconds

Experts recommend that the videos must not be shorter than 30 seconds and the highest video time is 180 seconds but viewership starts dropping with every second above 30 seconds.

  1. Use a better mic

Audio quality is more important in video content. Blurred videos can generate views if the quality of audio is high and good videos with poor quality audio will generate zero views.

  1. Edit background noise when it is disturbing

Background sound could be helpful but it should be removed when distracting. You can use software like Audacity to check quality of background sound and remove it, if needed.

  1. For Facebook, test video without audio

On Facebook, audio could be a barrier to your video. On the contrary, videos with subtitles can give exciting results. You should focus on creating visuals that attract viewers in first few seconds.

  1. Keep track of your video content

Calculate time and investment needed for creating video content and plan its posting, promotion and conversion. It could be an update from your company or the objective could be to generate leads.


Video content is important for many reasons but the most important reason is content saturation. There is enough of articles, blogs and press releases on the web and now it is time for something new; something attractive that can rock digital marketing.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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