Digital marketing has grown, evolved, and adapted at such a quick rate over the last several years that it has become impossible to stay up. Nonetheless, as we reach 2022, there are a few elements on the wish lists of practically every marketer and every new marketing plan. This includes a greater return on investment, devoted customers, improved data visualization tools, using tools for AI marketing, real-time metric monitoring, and increased conversion rates.
Use A Multi-Channel Approach
The expression “don’t put all your eggs in one basket” has been around in some form since the 17th century for a good reason. It is sound counsel applicable to a variety of scenarios. And certainly, one of them is your marketing approach!
It may seem cost- or time-efficient to concentrate on a single marketing channel, but doing so is never a wise idea. This is becoming the case as our interactions with prospects become more digital.
By restricting the number of locations where your organization has a presence, you restrict the different channels and touchpoints via which prospective customers may interact with your brand.
Second, you assume the marketing environment will remain unchanged. And that’s not going to occur, right?! We depend largely on always evolving digital marketing platforms as marketers.
Affiliate With ‘Influencers’ Or Other Businesses
Many individuals have lost faith in prominent celebrities and social media influencers who attempt to sell them items. Increasing public understanding of how the sector operates, along with a few well-documented incidents, has damaged customer trust.
Companies who are able to collaborate with smaller, specialized influencers whose values align with those of their brand will be able to utilize this strategy effectively to increase their audience base and acquire credibility among prospective consumers. These minor influencers are often subject matter experts or maintain a reputable, industry-specific blog, which might be used to promote your company.
Take advantage of email marketing
Email marketing is making a return! In reality, it never really disappeared; it just fell out of favor. The combination of what seems like hundreds of emails appearing in everyone’s inbox each day, the horror that was the rollout of GDPR, and the development of newer, slicker technology has led to many businesses neglecting email marketing.
Email marketing should be a major component of any business’s marketing plan. It offers the best ROI of any marketing medium, typically exceeding £42 for every £1 invested. Moreover, you genuinely own the clients’ data, so you do not run the danger of losing access to it, as is the case with social media marketing.
Live video on social media has gained traction since Facebook introduced the feature and other sites swiftly followed suit. And its dominion will continue in 2022!
Live videos are a terrific method to create relationships with your audience since they allow you to exhibit your human side and respond to any queries they may have in real-time.
Each platform’s active functionality is regularly enhanced. Facebook has added the option to alert your followers in advance when you will be going live. This is a terrific method to generate anticipation for a product launch or other news, and it allows you to maximize the number of attendees.
Utilize Facebook Lead Ads To Acquire Third-Party Information
Third-party cookies, whose days are numbered, enable ad platforms to thread together a variety of data points into insights about your audience, as well as bespoke audiences to target, based on their interests, employment, income, marital status, inner thoughts, and more.
Utilize Automation To Customize The Customer Journey
In recent years, automation has played a crucial part in digital marketing, and this trend is expected to continue in 2022.
One of the reasons we value automation is that, when utilized properly, it helps to establish a connection with your consumers simpler and faster. You are able to give customers a seamless experience from beginning to end, while also relieving pressure on your marketing and sales staff.
The second reason is that automation software provides a variety of relevant data that can be utilized to strengthen your sales funnel and, eventually, enhance the customer experience.
Numerous businesses currently use automation to plan their social media postings and welcome new email subscribers. However, this just scratches the surface of what automation is capable of. Why not use it to customize each customer’s sales experience by presenting material relevant to their past contacts with your brand? Software may now send a customized email based on a prospect’s most recent behavior. Or, why not put a bot on your website so that your prospects’ questions may be handled 24 hours a day, 7 days a week, rather than being confined to your contact center’s business hours?
Promote Social Accountability
As marketing has increasingly shifted online, the amount of daily digital messages we get has grown astonishing. Every day, we view between 6,000 and 10,000 advertisements. With so much information to absorb, we’ve got experts at filtering out the pieces we don’t want to see and obscuring the rest.
By letting your customers and prospects know what you stand for and believe, you enable them to make purchases that correspond with their own values or missions.