Search Engine Optimization

What Are The Best 5 Link Building Tactics?

Guest blogging is the biggest link building outreach tactic and also it can be made a hassle free affair by using all possible platforms from email to trade shows where you can meet business rivals, influencers and common friends.

Here’s how you can approach platforms for guest blogging

1# Email

The most convenient and reliable way of accessing websites for guest blogging is sending emails. But it is seen that SEOs use readymade templates to request for guest blogging for link building. It seems that they take the websites for granted. Also there are tons of email templates for creating compelling messages but a template can never look like a personal message.

It isn’t that you shouldn’t use email for guest blogging but that you should give the messages a personal touch and also get to the point in start instead of making the receiver that is editor or website owner to go through the message to know that you are asking for permission for guest blogging. Always address the person with the name and also mention the site on which you want to contribute your blogs in your mail.

2# Social contacts

Email messages are great for guest blogging request but you shouldn’t miss the opportunity to contact editors and website owners on social media. You are writing emails to strangers but you behave as you are friends. The email could be a start but social media provides an opportunity to take the communication to its logical conclusion that is permission granted.

You can remind editors and website owners about your emails and request attention to your request for guest blogging. Editors and website owners could have personal accounts on Twitter or you can find them on Facebook and other media platforms. You shouldn’t miss any opportunity to contact websites that can in anyway help in link building.

3# Handwritten letters

You will certainly want to excuse yourself from this job. Writing letters with hands in the age of Internet seems to be an outdated idea but it works. When was the last time you used a pen and paper to write a letter? The message becomes very personal with written with hand. It has a lasting impression on the receiver and also the receiver feels duty bound to reply a handwritten letter.

The handwritten letter should follow the email message. In the letter, you can describe how you find the website and when you mailed the message. In the end, you can put your initials with your full name and company name under the signature.

4# Attending events and conferences

For link building, you need social bonding with relevant persons that are editors and website owners. And you shouldn’t miss a single opportunity to catch the important persons. Media forums host offline events like conferences where eminent business personalities are invited to speak to the audiences. Also, there are trade fairs and shows where you have the opportunity to meet business persons related to your business and develop a social bonding for business deals that is guest blogging on their sites.

5# Broken links

Finding broken links is like plucking flowers. It is a golden opportunity to build relations and do business. There are plenty of tools that can help in locating broken links on websites. Your job is to approach those sites and alert them about broken links. They will appreciate your efforts and share links with your website.


Link building is a social exercise as it starts with building personal relations with relevant businesses. You need having a good online reputation with others and for good reputation, you need making serious efforts to reach out to relevant websites with every possible mean.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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