BrandingSearch Engine Optimization

How Brand-Building Lays Foundation For SEO?

The online world is becoming more and more competitive with each passing day. New sites are launched and the existing sites are updated with new features. Today, if you want to look reliable then you have to become reliable. Also there is little time to waste on collecting low quality links when you have other things to do.

Google uses varied resources for collecting data regarding websites. While external links are most valuable of all resources, you shouldn’t ignore the other factors that can help in improving your website rank in Google Search.

Here’re four strong pillars that can provide a firm base to your SEO and help your site grow rapidly 


How your site performs on different platforms? Is it fast downloading? Does it download decently on all browsers? Do you know how your visitors perform actions on your site? Have you ever tried knowing how the targeted audiences rate your website in comparison to the closest competitor? Most website owners answer these questions in affirmation or they will say that they don’t get much time for testing. Not testing websites could be a mistake.

2.Valuable resources

What value does your site provide to its visitors? There should be something that is unique for visitors and also difficult to replicate for others. The objective with resource creation is to provide visitors and excuse to use the site.

The resource could be:

  • Tool like calculator or selection guide to solve specific problems
  • Archive of unique data
  • Education on a complex topic
  • Interviews of experts/influencers
  • A tutorial or lecture on an important topic

The more valuable your resource is, the more power the site has to retain visitors.

3. Get repeat visitors

The biggest characteristic of an online brand is to get repeated visitors. If you can convince the first time visitors to come again, you can grow as a brand. Having 10 repeated customers is much better than having 100 new visitors each day. The 10 loyal customers would give business but the 100 new visitors might not become your clients.

What you can do get repeat visitors:

  • Offer discounts or think of a loyalty plan for repeat customers
  • Give useful recommendations to visitors
  • Providing an interactive platform
  • Reward active members of your site
  • Adding high value content and notifying customers through different channels

Simply put, you need finding ways to create value for your targeted visitors. The visitors would like your site and also visit it again and again only when they are rewarded.

4. Become newsworthy

Writing a blog involves no challenges as it is easy to write blogs using ideas from the web. You can easily mix ideas to form a new blog but would it be newsworthy. There is tons of content on different blog sites and most of the content material is useless. With blogs, your objective should be to create news.

How to become newsworthy:

  • Give simple answers to complex problems
  • Run series of articles on hot topics
  • Publish rare study papers related to your niche
  • Offer latest data that interests your visitors
  • Write inspiring stories
  • Create valuable resource

The bottom line is to remain in news for all good reasons and establish a strong alliance between your brand and news.


If you can keep working on your site to build valuable resources and also provide a reason to visitors to come back to your site again and again and also your blogs create awareness, you can certainly build a brand even in a competitive market. The two most important things you need keeping mind is that being mediocre is easy but being unique requires planned action.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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