Social Media

How Twitter Analytics Could Help In Marketing?

Twitter is the second best

">social media platform for marketing and communication and it is continuously evolving its features to expand the reach of its users. It is also empowering its users for promoting their posts through ads and also through organic reach.

Twitter Analytics tool could prove to be great in many ways in taking your posts further. It has many features that help understand user behavior and optimize campaigns for better results.

Let’s see important features and their advantages for Twitter users

Retweet most popular content for success

Find the most liked content on the home page and see whether you can repeat or develop similar content. You can see most popular tweets, media tweets, and mentions of last month. It is the most important part of Twitter Analytics as it helps understand the taste of the audiences. Here you can do one thing that is to mention important topics in your posts.

2 What is the organic reach of your Tweets?

Another important feature of Twitter Analytics, the organic reach feature shows the result of past campaigns. By default, it shows results of last 28 days. It is a histogram of your daily performance of your content. If you hover over a tweet, you will the number of Tweets on that day and also the Tweets with maximum impressions.

3 Analyze performance of individual Tweets

The daily performance histogram gives comprehensive information on individual Tweets. The info is divided into different categories like top posts; most replied posts and promoted content. The diagram would show performance as impressions, engagement, and rate of engagement. This information could be crucial in discerning more performing posts from least performing tweets.

4 Determine CTA performance

Every post has a call-to-action that prompts readers to take a certain action. It is the most important factor in marketing. In Twitter Analytics, you can whether the CTA of your posts is expected. You will get daily analytics report showing likes, retweets, engagement rates and more about your posts. Pay attention to link clicks and rate of user engagement to determine how CTA is performing.

5 Know what interests your users most

It is the best feature of Twitter Analytics as it shows the interest of users and also how they behave with specific content. The data is provided under different sections like demographics, overview, consumer behavior and lifestyle. You can find which political party your users support and what TV programs they like most. This information could be crucial in optimizing marketing campaigns.

6 Dig deeper

Twitter Analytics would provide you comprehensive information regarding your campaigns, targeted audiences and their interests. But you should dig deeper to get more insight so that you have comprehensive information about your audiences and you can take advantage of the info.

7 Develop events driven campaigns

Often marketers forget mentioning important events in their Tweets. It is due to negligence or putting more focus on regular posts. Twitter Analytics provides an event calendar showing all important events across the globe. You can visit the calendar to note the events your users are eager to know about and mention those events in your posts.


Twitter is evolving to accommodate changed needs of businesses and marketers. Its analytics tool is great for improving posts using interesting data like upcoming important events you can Tweet about. Also, you can take advantage of ads or promoted content. The analytics tool will give complete information regarding the reach of promoted content.

Good understanding of Twitter features could help marketers understand the latest trends and follow those trends to get a maximum advantage the reach of your posts.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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