Facebook has entirely changed the face of social networking. With over a billion users worldwide and increasing, Facebook connects people in a way rarely any other website does. With such powerful reach, it is but obvious that more and more people are putting out ads on the social networking site because they know they can reach their audience very easily. Some people prefer google as the advertising site because of ore active buyers yet Facebook allows a user to connect with any number of people anywhere in no time.
How the ads on Facebook work
The uniqueness of ads on Facebook stems from the fact that you can target a specific audience with whom you want to connect an also decide how much money you want to spend on them. Once the ads you’ve put on site start running you can monitor how you are faring and continue your investments in the ads that are successful. The ads are made visible to users who are extremely active either on desktop or mobiles. When your ads are creative and nicely written, people ‘like’ it, post ‘comments’ and ‘share’ it with other users. And the more people see it the more powerful it gets. Promoting your posts and creating ads for specific targeted users will help you reach to a wider audience. Ads can be a terrific medium for brand awareness and generating sales as a result of it. The more people you connect to the more the reach of your product/brand etc.
Options for targeting
Location is an important aspect while reaching out to masses. And reaching to people who can boost your business is crucial.
Age is a factor when one is advertising stuff that requires age verification. Narrowing down your target audience according to age groups always helps.
Reaching out to a specific group of people who share interests in whatever you are offering will likely give you an edge.
The ability to deliver the messages to the right people with a hassle free experience has helped many sectors/ industries to boost their ventures; some example of which are:
Consumer goods: establishing the brand and reinforcing its value to the consumers consistently.
Financial service: Get connected with a wider range of audience and strengthen your bond with the current customers through a networking site which is hugely popular among the masses.
Technology: Facebook is itself a part of technology and what better source to promote things related than this. Whether it be electronic goods or mobiles, Facebook is a brilliant platform for promoting.
Other industries include gaming, e-commerce and travel, every one of which nowadays have opted Facebook as one of their advertising stage.
Number of users of Facebook increases every year drastically and in India, it is not any different. With the advent of smartphone era, more number of people have gotten familiar with this social networking site. The cut-throat competition in business sector pushes people to leave no stone unturned to reach out to wider audience. The popularity Facebook ads have gained, has helped people to grow financially and through word-of-mouth other professionals who wish to see their business flourish are getting attracted to Facebook for their marketing platform and promotion of their industry.
For Infographic-Click Here