Showing the path for more money, Google Adsense, the plug and play ad program has gone completely automatic that is Google Adsense auto ads.
Using artificial intelligence, Google Ad sense auto ads can now place ads on sites and optimize them automatically.
Google AdSense has been the highly popular and most successful ad program with no serious competitor to challenge its might. This is despite many ad programs having been arrayed as alternatives.
Till date, Google Ad sense program has outperformed all others with its high degree of user-friendliness, innovation, and overall experience. The auto ads are going to take that greatness to new heights.
Google Auto Ads
Marking a significant change, AdSense team, in the third week of February launched Google Auto ads. The latest innovation has literally changed the way AdSense has been running all these years.
Auto ads are capable of addressing the concerns of AdSense publishers, which include ad placement, ad optimization, and user experience.
Using artificial intelligence, Google Auto ads manage ad both placements and optimization. But a publisher can also manage ads manually by making changes in the global settings and directory settings.
Adjustments to global settings will dictate the type of ads to be shown. By customizing domain-based settings configured ads will appear on particular domains and sub-domains.
Configuring the ads in a particular directory will help in avoiding non-contextual ads. For example, showing matched content ads on the pagination page or archive page will look odd. This can be managed by going to the AdSense settings panel to leverage the Advanced URL settings feature.
Mixed Response to Auto Ads
So far the reviews have been mixed for Auto ads. It is hoped that AdSense auto ads will draw a bigger response and end optimization hardships.
Bloggers can keep the focus on building content and AdSense will take care of other things.
Auto Ads No Threat to Legacy Ad Sense
Auto-ads are no problem for the traditional Google AdSense program. There is no need to remove AdSense ads running on blogs. This is because AdSense auto ads automatically detect those ads and place more ads accordingly.
Auto ads are available in many formats. They include anchor ads, vignette ads, text ads, In-feed, display ads, and matched content ads.
Publishers can expect automatic migration to auto ads. Any publisher running page-level ads will see Auto ads display without inserting any code to pages.
Nevertheless, setting up Global settings for auto-ads will be viable by logging on to AdSense account.
Tutorial to Enable Google AdSense Auto Ads
- Login to Google AdSense account
- Visit: My Ads and Check Auto Ads
- Initiate ‘Setup Auto Ads’
- Adjust Global settings
- Once enabled, new formats will appear at the bottom.
- Save Changes
Now place ad codes on blog/website pages either manually or using Google tag manager. If page level ads are in use, no need to do anything.
To track the performance of Google Auto ads, visit My Ads > Auto ads and monitor the statistics.
Benefit for Publishers
Google Auto ads will be a panacea for the problems of publishers. Now mixed reviews from users are coming.
In a few months, the adoption rate will increase. Thanks to artificial intelligence it is hoped that auto ads will improve with time.
Cost-Benefit and User Experience
Auto ads simplify the tasks of publishers in advertising and space monetization is pretty easy. Substantial revenue growth is being reported by many publisher sites.
The biggest benefit of auto ads will be time-saving for publishers who do not have to run around for showing right locations to place ads.
The Ad sense code will automatically identify the most relevant positions and publishers can make good money.
However, a few analysts see a minor disadvantage. That will be a marginal loss of control on ad space. By random placement of ads, a website may look a little messy.
But auto ads are be expected to enhance user experience. It is the favorite theme of Google these days. It is assumed that all products of Google will assure top user experience. So, auto ads can be no exception to that rule.