Social Media

8 SMO tools that can save you time while you optimize your social media campaigns

social media optimization

Optimizing social media is a tedious and time consuming affair but with SMO tools, it becomes a breeze and there are many tools that can help in social media optimization. In this article, we’ll discuss some of the best SMO tools and their advantages in optimizing marketing campaigns.

1. Edocr

It is for publishing and sharing content on social media and its advantage is that it is free. With Edocr, you can create e-books and share the books on social media. Visitors will read and download the books and Edcor will connect you to the visitors interested in your content. Also you can follow those visitors. Edcor will also list you in its directory that will increase your visibility.

If you link Edcor account with Google+, latter will add you as an author and it will help in branding. Edcor allows embedding document viewer on sites. It will add value to SEO. Also you can earn money by selling your content on Edcor.

2. HubSpot Social Media Tool

This tool makes it easy to track and analyze every activity and trend in social media platforms. It has Engaged Contact feature to track leads. Also it shows FB posts and Tweets that can help in evaluating your marketing campaigns. You can publish content on all platforms from one place and also you can schedule your posts get suggestions regarding day and time of making posts.

3. Mailchimp

Use Mailchimp to make your email marketing and newsletter service more effective. It sends around 4 billion emails every month and it can also manage various email issues. This tool will help in targeting email marketing campaigns to suit to your business needs.

Mailchimp has flexible designs that you can use for customizing your campaigns and its automation feature will deliver emails to targeted inboxes in a time-box manner. And its advance analytics and reporting feature will keep you updated about success of your marketing campaigns.

4. Canva

Visual content could be more interactive than words and for this reason it plays an important role in SMO. For creative visual content, you can take help of Canva that offers templates for creating visual content. These templates come with preset dimensions that make content creating a hassle free job. Most images are available for free but some cost around $1. With Canva, you can create presentation with amazing clarity and also design social media graphics with attractive layouts.

5. Do Share

It is the best social media management tool as it allows what others don’t. Do Share allows sharing content with Google+ but others can’t. It is so because Google hasn’t provide an API for Google+ profiles. But Do Share has a Google Chrome extension for sharing content. Also you can share and manage your posts on other platforms like Facebook, Twitter, LinkedIn and

Do Share has exclusively for Google+ as it provides uninterrupted connectivity and freedom to access Google+ profiles. Share posts on Google+ by linking the Google+ with any Google Chrome tab. Also it works for personal Google+ profiles and Google+ pages. With this tool, you can write and save your posts for future use and also schedule the posts.

6. Feedly

This tool helps in finding and saving content. For SMO, it is necessary that you share your content along with others. People will take interest in your content only when you share their content. There are many blogs and sites that could be of your interest. Feedly can help find those sites and also in saving useful content. It has excellent cross-browser compatibility and it also works well on mobile platforms.

7. Agora Pulse

Agora Pulse is a powerful social media management tool for managing various profiles from one place. It also provides detailed analysis of social platforms. Its advantage is that it provides moderation tools that can do competitive analysis and also provide full report of social media trends. It has many features for Facebook like Facebook apps that can help in making contests and quiz. Agora Pulse is expensive in comparison to others but it is more intuitive than others.

8. Google Analytics

Google Analytics is a must have tool for every webmaster. This free tool tracks performance of sites on social media platforms and determines conversion rate of individual platforms. It gives comprehensive information on hits, visitors, source of visitors and time spent by each visitor on the sites. This data helps in generating leads from the hits. With Google Analytics, you can keep an eye on traffic coming from your social media campaigns and determine success rate of the campagins.


Before you start a SMO campaign, you should know what the campaign could do for your business and how you can manage the campaign for higher ROI. You might have many ideas but you need tools to materialize those ideals.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *