Social Media

7 SMO Tools Every Marketer Should Know About

Social media

First level in social media optimization is to have presence in all social networking sites. And the second level is to take advantage of the social media that is always bustling with activities. How you can optimize these platforms in your favor? You need to know about the tools that can help in optimizing social media platforms.

There are many tools and every tool has a specific functionality. Here we’ll discuss only selected tools that are not only easy to use but that can also provide real help in optimizing social media platforms.

  1. Hootsuite

Manage social media accounts and your activities on Twitter, LinkedIn, Facebok, Google+ and WordPress in a hassle free manner with the help of Hootsuite. List leads to analyze and organize your activities and also to track latest trends in social media. It will help in making fast but result oriented decisions.

  • Track problems obstructing leads development
  • Tack as many hashtags and key phrases as required
  • Get a complete analysis of the leads
  1. Buffer

Use Buffer to schedule your posts for greater visibility and also to interact with your followers and visitors. With Buffer, you can easily make or share posts on all platforms. Also it will make scheduling posts and shares more convenient as its scheduling feature is different from other tools.

Its advantage is that you can make and share posts exactly when your followers are present on social media platforms. Also scheduling will save you time as you can set time of making and sharing posts.

  • Add content to Buffer and choose social media platforms to share the content
  • Useful mobile apps for Android and iOS are also available on Buffer
  • Free version includes basic analytics feature
  1. LinkedIn features

LinkedIn has several features that can help users leverage the social media platform in their favor. These features are helpful in getting desired results.

How You’re Connected: Know how are you connected with potential clients or leads. This feature divides connections in 1st, 2nd and 3rd degrees for the convenience of the users. The degrees show how far a user from his networks. The results are shown in a diagram. The diagram shows how your connections are linked to leads.

Get Introduced: Establish quick connections with relevant connections

In Common With: As the name suggest, this feature shows the things like skills and groups you have in common with potential leads. It helps in communicating with leads in a professional manner.

Skills & Expertize: See skills and areas of expertise of your leads in an organized manner.


Know how your followers are doing on Twitter. See who’s is using your content and retweeting on it on With this tool, you can save time while improving your interaction and relations with your followers. will help in listing the users that are talking about your content. It can also help in managing multiple profiles and in scheduling posts.

  • Core features are available for free and the pro plan features are kept affordable
  • Stay updated about your Twitter account with Twitter Analytics
  • Focus on potential customers and leads in a targeted manner
  1. Manageflitter

Track followers and also track people you follow with Manageflitter. This tool can be helpful in tracking a large number of followers. Managing a large number of followers and interacting with people could be difficult, if done manually. But with Manageflitter, it becomes a breeze. As a Twitter follow tool, it will provide analytical details of your followers so that you know who’s following you and unfollow those who aren’t following.

  • Make While List of people who are of greatest interest
  • Manage multiple accounts easily and grow your business
  • Track performance of your marketing campaigns
  1. LastPass

Improve security of your social profiles and email accounts with LastPass. It will create a unique password for all accounts for your convenience. The password can never be hacked or broken by hackers. This tool has cross-browser compatibility and it also works for mobile devices.

  • LastPass saves passwords
  • It resolves password related issues
  • If fills passwords to improve their strength
  • Fortify your social profile at affordable price
  1. Twitter Lists

Categorize essential Twitter content for viewing it in a separate timeline. With this tool, you can monitor leads from one location and follow the latest trends. The tool is available on Twitter Homepage and toolbar.

  • Categorize content according to your convenience
  • Track content your followers are taking interest in
  • Aid your activities for better results with the list

These 7 social media tools are quite useful for optimizing social media campaigns. Since most of the tools are easy to use, you won’t find any hassle in taking advantage of the tools.


A positive buzz on social media can build your reliability and also help you manage your social media accounts in a hassle free manner. There are many tools that you can take advantage of while leveraging social media platforms.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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