There could be reasons to believe that social media marketing is going on the right way and that you are getting expected likes and shares from media postings. But there is always scope for improvement and if you are really serious about beating the competition, you need thinking of ways to improve your performance on social media.
Here are five key changes that can give your social media marketing an edge over others
1 Publish right content
Writing for marketing is different from writing for targeted customers. When you write for Google or Facebook, you focus on quantity but when you write for customers, you focus on quality. Length of the content also matters. It should be no less than 2000 words.
It is easy to write 2000 words on any topic but to write quality articles, you need focus on the following things
Find interesting topics: Always write on topics the targeted audiences find interesting. Use your analytics data to see which type of content attracts the attention of your targeted audiences.
Find topics shared previously: Content your audiences shared in the past would also help in finding interesting topics. Scan what was shared and start writing on the topics with maximum shares and comments.
2 Use relevant images
Reading 2000 words could be boring and also the readers could miss important or lose track of the theme. What you can do make reading a lengthy content interesting is adding relevant images wherever needed.
See what images could do your content:
• Add more information to the content
• Highlight key points
• Simplify technical words
• Keep readers engages
3# Install social sharing plugins
Content sharing is one of the objectives of content marketing but you can’t leave everything on readers. Just like you improve your content with points, bullets, and images, you need making it easy for the readers to share the content on social media. Having quick access social media buttons at the end of the content piece would be helpful in sharing content on the selected media platform.
4# Determine number of posts
There is no minimum or maximum requirement for social media posts but you should be careful regarding your content and posts. The number of posts has little to with client engagement and social media shares as it is quality that matters most. You can make two posts every day if you can give quality or limit your posts to one per day to maintain quality. Ideally, you should make a post on demand. Keep track of latest trends in social media and write content that interests users.
5# Involve your readers
Publishing social media buttons at the end of the post would make it convenient to share the post but you shouldn’t stop here as you don’t know how your readers find the content. There has to be a mechanism to determine how your viewers are behaving with the content. Why don’t you ask readers about content quality? Ask them to rate the content or in points like 1 to 10 or by clicking on Yes if they like it and No if they don’t.
In digital marketing, it is content that matters most but the quality is supreme than quantity. You should think of ways to engage your audiences. While making your content interesting is a way to boost user engagement, you should look for more ways to encourage your audiences to share your posts.