Website business isn’t all about driving traffic to site but leads and here leads stand for qualifying customers. Every visitor can become a leader if your website is ready to support the visitors in their searches.
4 Sneaky Ways to Get More Business From Your Website | Learn How to Get Leads Fast
Here’s what you can do to convert your web traffic into leads and make the profit from high traffic.
1. Education for customers
Is your website working as a reliable source of information for its visitors? If the website content isn’t helping the visitors in any way, it won’t be able to hold the attention of the visitors for a long time.
• It should work like a one-stop-solution for targeted customers
• It should communicate with the visitors by answering all their queries
• The sales funnel should be divided into different stages to filter good leads
• There should be a good tracking process to guide visitors through the sale process
Consider the questions your visitors could ask to your website; accommodate all their search related needs in your website design and try providing a complete solution to their needs in order to make your website a valuable knowledge resource for targeted customers.
2. Filter your leads
Too many sales lead sound crazy and also it could be overwhelming but not all leads would qualify. If you’re working on all the leads, you’re wasting your precious time that you can utilize on good leads that qualify. There should be a mechanism to filter good leads from bad.
Before you ask your customer care executives to respond to the queries, ask your visitors to fill a short online form to show their interest in your offer.
• How you find our website?
• What is your objective of visiting this website?
• How much time do you need to make a purchase decision?
• What are the issues you’re facing with our website?
The set of questions could change according to business needs and behaviour of customers. An objective of using questionnaire is to sense the intent of the visitors. When you have a query, you can see what the customer wants and whether the customer is genuine or not.
3. Use multiple landing pages
Avoid using one landing page for all visitors especially when you know their intent. Assuming that all the sales leads could be taken directly to products or services page could prove to be a wrong decision resulting in loss of good leads. You should produce multiple landing pages matching with expectations of the visitors.
The sales process should be made at different stages to include all the visitors but at the same time, there should be filters to remove non-qualifying leads from the process. Landing pages can act as filters to prevent bad leads from entering into the sales funnel.
More` traffic doesn’t mean more leads until you check every click and the visitor passes all the filters to become a qualified customer. Visitors would come to your website in search of information and it’s your job to determine a value of each visitor before allowing the visitors to interact with your sales team.