Digital MarketingSearch Engine Optimization

10 Link Resolutions To Make For 2018

How’s your link building going? Are you satisfied with the work and output of your link building team? If you want, you can boost link building activity of your team.

Here’re 10 link building strategies that can give you hundreds of links in a hassle free manner

1 Get more education on link metrics 

Moz’s domain authority is a link metric and so is Majestic’s Citation Flow. These metrics only measure links and they’re no more than numbers. The domain authority is a mere prediction about website ranking and Majestic’s Citation Flow predicts how influential a site could be. These metrics could be useful in providing links but it isn’t advisable to rely totally on them.

2 Go slow with disavowals

Every link is important hence you need to evaluate each link before disavowing it. Some people become crazy about links with high authority domains but it would be injustice to sites that are doing well in their respective fields but don’t belong to high DA sites.

3 Take care of your 404s 

404 error isn’t a new thing for website owners but ignoring the errors when there are many could be a mistake. Google lists the errors in Search Console and expects the website owners to take care of these technical errors that can spoil user experience.

4 Don’t use one template for all 

Having a generic template for all mails could be a mistake as the mail draft for finance clients won’t suit for fashion clients. Just changing names and subject matter won’t help customize the drafts as you need preparing unique drafts each mail. Also you should test the mail templates so that you can make sure your email marketing is going in right direction.

5 Stop hounding people

It’s absolutely unprofessional to keep following people as it is going to devalue your social and online reputation in the long run. But follow-up isn’t a bad thing but it should be done in a controlled manner.

6 Work patiently 

People are very busy with their personal, social and professional life. They take time in responding, if you’ve the patient to wait. If you’re promised a link, you would get it but you could need waiting for a long time. Whether you’re dealing with webmasters or link builders, you need giving time to everyone working on link building.

7 Listen to webmaster 

Do you get a link with every request? No you don’ but you can if you listen to what webmasters suggest. They could have a better page to share link with your site and that page could prove to be more beneficial for your SEO.

8 Stop demanding for anchor text 

A link is a link even without anchor text. You should first demand anchor text but shouldn’t turn a quality link down for want of anchor text.

9 Stop imitating the competitors 

You see a competitor getting hundreds of links on his blog and you also try imitating the blog. If you could then its good but never mind if you couldn’t or you shouldn’t waste time and energy on writing useless blogs.

10 Follow Google 

You could find many gossips on social media and forums but you should confirm everything related to link building. Google is the final authority that can show you right way to building links.


Link building is a crucial part of SEO but webmasters take links to be numbers and for this reason they’re always looking for more links. You need having patience with link building and also you need keeping firm steps on the slippery road of links.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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