Search engine optimization isn’t a part of online marketing but it is digital marketing as everything you can do to promote your content and website on the web helps in SEO in different ways. There are many ways of doing SEO but some ways are getting more important than the general SEO process. These are 7 in number and they target different areas of digital marketing.
- Social content will get more importance
Social media content is already on SERPs and in 2017 it will become more important for SEO rankings. Last year, only 76% of the businesses were using social media for SEO and the trend is fast becoming popular. Social media content like business profiles is indexed on top of SERPs. So, it’s time to collect and make use of your social media content.
- Videos are all more popular
Videos make 62% of all Google searches. Also Google has started recognizing blended searches that include videos and texts. Including engaging videos to your content, you can improve your chances to figure on first page of Google by 50%. Also videos get 41% more clicks than text matter.
- Mobile optimization is crucial in 2017
Your customers aren’t on desktop alone hence having a desktop only site won’t help in 2017. They’re using big-screen phones, Smartphones, tablets and all sorts of handheld devices that can be used like computers. Google has also announced mobile-first index that will further boost mobile-friendly websites.
- Voice search function also gaining prominence
Domino has a voice ordering feature for its pizza service. It is the new age technology to search info on the web. Voice search is convenient and an error free way of searching information. It helps when you want to search something while on the go or while multitasking. Another advantage of voice search is that it removes typos while entering queries.
- Content aggregation will become bigger and better
Searchers rely more on sources the search results. Social media, Wiki, local maps and news and videos are all sources for content. They provide authentic information hence these sources are considered authority on every topic. It is called content aggregation and it will be of great help in SEO in 2017. You can also aggregate and curate content from various reliable sources and publish at one place for your visitors.
- People are crazy for mobile apps
Use of mobiles for surfing through web pages is an all-time high and apps make web search easier. Mobile apps consume more than 50% of the time spent on digital media and in the coming years, it will further increase and in mobile it is 89% of all the time spent in mobile search. If you aren’t on apps-stores then you’re losing business to competitors that are well placed on apps-stores.
- Local SEO is now a necessity
With local SEO, you can highlight your presence for targeted audiences and drive quality traffic to your site. Let Google determine your presence and highlight your presence on its local search results. Google’s Pigeon update is quite helpful in focusing on local traffic. And all you need doing to improve your local presence is to incorporate location specific keywords in the website and customize content to suit to local searches.
SEO is here to stay and guide the web searches and everything that works on web could work for SEO. Whether it is videos or mobile optimization, everything you can do to reach out to your clients can prove to be a great help for SEO. You only need channelizing your efforts for maximum gains.