Content Writing

What Are 8 Common Mistakes Of Content Writing?

Writing content isn’t a difficult job, if you know how to. You can read content to get an idea but you must be honest towards your visitors. Copying ideas would not only turn the visitors away but it could also penalize your website.

Follow these eight points to write content that is interesting, informative and result oriented.

1# Uninteresting content

You don’t have to write content for Booker Prize but it must be interesting to your visitors. Dumping some text matter on a page and dividing it into paragraphs, subheadings and bullet points won’t help, if the content doesn’t make sense. It might fulfill your content related need but it would turn the targeted customers away.

2# Are you insulting others?

You could accidentally insult others while trying to get attention. It happens while comparing one business or product with others. A very thin line separates insulting and interesting content. It can be said that even an interesting content could be insulting to others. Visitors that are neutral to businesses won’t like this type of content.

3# Are you writing all about you?

When you get an opportunity to write, you could be self-centric instead of describing your business or product. Also you would write only good things about your product. It is a mistake as everything has its pros and cons. Customers would be suspicious about your marketing idea as it is only about you.

4# It is all about wrong person

Just like you are a wrong person to say or quote anything about your business, you can’t write anything from a person or a business that has nothing to do with your product. The content could be interesting but it won’t be useful for your business.

5# Is it written for Robots?

As an Internet marketer, you have to consider many factors including position of content and clicks. It hast to be interesting to your visitors but at the same time, the content has to work well on search engine. With search ranking in your mind, you could put more focus on factors that could help in search marketing. And the content could get high search ranking due to your marketing writing but it won’t get many views.

6# Content without merit

Are you writing for your business or for visitors? Or you want to compare your business with others? What is the merit of your content? It is strictly for visitors that you want to make your customers. They should be able to understand want you want to convey. You need providing facts about your business and try attracting visitors to your website.

7# Is your content sales focused?

Eager to get targeted visitors and make sales, you could direct all your energy and focus on selling the product promoted in the content. You could insert power words like buy and get all over the content and in this way make it more salesy than it should be. The visitors feel as if you are pursuing them to buy your product.

8# Your content is too much or too little

How many words do you need for describing your product? A lengthy content could be disinteresting after some time and writing too little would be unsatisfying. You should be cautious about length of your content otherwise it won’t help.


Writing good content is part of online marketing that includes social media optimization. But content should be strictly according to search engine guidelines and as per interest of the targeted visitors. Also you should be very careful while writing for your business as the content could be insulting to others or you could be repetitive in your writing.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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