Social Media

Audience Optimization for Publishers by Facebook

Facebook could be excellent medium that gives massive audience and exposure for web page publishers. One in all the main issues that almost all publishers face is the content which is not seen by the relevant audience which reduces effectiveness and bring down engagement.

So as to tackle this downside, Facebook has currently introduced a brand new feature that permits publishers to try and do Audience Optimization.

Audience Optimization benefit brands in two primary ways:

  • Help reach the people possibily to engage with content and;
  • Provide higher metrics to grasp or understand that which team of people engage in what ways.

Audience Optimization consists of following three features

Preferred audience-  permits publishers to feature interest tags to content to assist Facebook connect individuals with the topics and subtopics that are more likely to engage them. Instead of limit the audience that sees a post in News Feed, these tags place , unambiguously for every person, the topics that are most likely to interest them.

Audience restrictions: It provides publishers the choice to limit the visibility of bound posts across Facebook by specifying that audiences wouldn’t realize a post relevant, supported their location, language, age or gender. This is  an existing feature which will be used alongside popular audience choices.

Audience insights – Offers publishers visibility into the performance of their content, down to the post level with breakdowns by interest tag. This is in addition to the existing Page insights product. Once a post is published, insights for the preferred audience will facilitate publishers perceive how different subsets of people are responding by showing reach and engagement metrics for every interest tag.


Over the previous few months, Facebook said that they have carried out beta testing with some major publishers like Bleacher Report, The New York Times, MTV among others and Publisher feedback has been very positive. Most of them have witnessed increased engagement of Facebook.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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