Your website is a great tool for business success, but it can also be your downfall. If you neglect SEO and focus only on the design of your site, then traffic will dwindle as Google changes its algorithm every month even in days. The good news is that there are some simple steps to take in order to maintain consistent SEO growth for your business.
1) Hire someone who specializes in SEO from the beginning
Yes! Simply hire. If you are new to SEO and just started out or if are having a hard time ranking even when you know SEO taking a second opinion may be a good choice.
Also, a common reason why a website fails to rank is due to the lack of attention invested in SEO during the early stages of web design. By hiring someone or an SEO services company that specializes in SEO and has helped many websites rank from the beginning, you can make sure that all aspects of your site will be optimized for search engines.
2) Look at your website architecture and discover the major pages that are driving traffic.
Once you know which pages are driving traffic, then focus on their content quality by making sure your content is fully optimized for search engines.
The crucial thing is to look at what kind of content is drawing in traffic, which will give you an idea of how your website should be set up. You can do this by plugging your main keywords into Google Analytics and looking at the top landing pages.
3) Make sure all of the URLs are relevant and easy for people to find
It is very crucial what keywords you have used in the URLs within the website this not only helps users to access and understand the pages easily but also helps your website to be easily understood by Google and other search engines.
4) Evaluate your marketing strategy for effectiveness.
A key component of the SEO process is the marketing plan. If you are not getting traffic, it’s important to evaluate your marketing strategy for effectiveness. You may need to do some testing with ads, target new keywords through different campaigns, or create new content.
5) Look at your competitors
See what competitors are doing, so you can stay ahead of the curve. Check on the type of content they are making and the keywords they are ranking for, you can also check what is their sources of backlinks using tools like AHRefs Backlink Checker, SEMrush, etc. this will help in strategizing the future plans for your SEO.
6) Think about how people will use your site, then structure it accordingly.
Make sure all of the information is relevant and easy to find – do this by organizing the pages with the most traffic first. Then look at the pages that are not getting much attention and consider restructuring them. Once you know which pages drive traffic, make sure they are a top priority when revising your website architecture.
7) Monitor Google Analytics on a daily basis
To understand how traffic is growing and where it is coming from, it’s important to keep track of what you’re doing, so that way you can gauge your progress and see if any changes need to be made. You should also monitor web analytics on a daily basis – if something doesn’t work, then you’ll know immediately instead of wasting time trying different strategies.
8) Use social media as a branding tool.
When you use social media outlets like Twitter or Facebook, users can share your content with their friends, which will increase visibility. You can use these to create an online presence for your company and spread the word about what you have to offer. For example, when you post a status on Facebook about a new product you have in stock, all of the usual suspects in your “Friends” list will know.
9) Think outside the box for marketing ideas
The most important point to remember about marketing is that any type of advertising will work, so long as you are consistent. Of course, this doesn’t mean that your strategies can’t change up a bit or improve over time – but don’t be afraid to try different things together. Whether it’s incorporating QR codes for quick product recognition or using social media outlets like Twitter and Facebook for branding purposes, there are plenty of options out there to help grow your business by thinking outside the box.
10) Stick with it!
Consistent SEO growth takes time but it will pay off in the end if you stay patient and focus on the long-term growth of your company. Remember “Consistency is the key”.
By following these simple steps, you can successfully achieve consistent SEO growth. By making sure that all of your content is search engine optimized from day one, monitoring web analytics on a daily basis, thinking outside the box when considering new strategies for branding or advertising purposes, and hiring an SEO specialist before launch, you will create a positive online presence one step ahead of the competition at all times. By sticking with it and focusing on long-term growth over time, you will be able to achieve consistent SEO growth!