Instagram Marketing Strategies That Every Brand Must Know & Try in 2019

Instagram Marketing Strategies – Instagram proves to be a mystery for many business owners. Some people believe that it is difficult to earn fame on Instagram if you are an ordinary person with no celebrity tag attached to your name.

Instagram marketing strategies

It could be true to a certain extent but businesses are not coming to Instagram to become just famous, they are coming with a more noble intention of building and fortifying relationships with the intention of creating a robust presence on the social circuit for effectively engaging and connecting with your specific target market.

1. Join the Instagram Community 

According to, and Instagram Marketing Strategies “71% of U.S. businesses use Instagram. There are 25 million business profiles and over 200 million users visiting at least one business profile every day. From clothing to concerts, lingerie to linguine including fashion brands, 96 percent of them is on Instagram.”

Moreover, we know that there are over 18.2 million advertisers every month on Instagram. This seems to be a wonderful chance for businesses to get in touch with their target audiences either in the moment or on-the-go.

Instagram would be working best if you use the platform for forming relationships with other Instagram users. Using the powerful Instagram is not only about posting fascinating photos in your own bubble but it is all about being a part of the community and building robust relationships around the pictures that are shared so choose the best time to post on Instagram.

There are several effective ways of building a community on Instagram. You could connect with other like-minded users by using hashtags. When you like and comment on other people’s posts, you are successfully able to connect and get engaged with definitely the greater community.

Once you start following other like-minded people, they would be reciprocating and this way you could get real Instagram followers. When you participate in any of the Instagram campaigns for furthering a noble cause, you would get an opportunity to contribute to actually the greater good.

When you share videos and pictures from events, your followers would feel that they are really a part of your own community.

2. Use Instagram Ads for Broadening Your Reach

According to Instagram Marketing Strategies Instagram today allows businesses to go on advertising on its powerful platform. Initially, only big brands got lucky and had exclusive access to this feature.

However, now everyone can use Instagram ads. Presently, you would be requiring an active Facebook account for creating an ad on Instagram. Ads could be generated in Power Editor or Facebook ad creation.

3. Let Your Content Reflect the Brand Aesthetic

With Instagram Marketing Strategies Brand identity is vital on Instagram and you should look into how you can uphold or improve upon your brand identity through the content you post.

Try maintaining an overarching theme- this could be a color palette, a tone, a visual style, or a mission statement, meaning every post would demonstrate how you live up to your own value system. This makes the content more valuable than generic promotions and random images.


Once you learn some of the core Instagram marketing strategies, you could master the concept of networking with more people on the platform. More than one-third of the entire marketing community is using Instagram and it is of great value to businesses irrespective of industry or size.



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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