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Search Engine Optimization

Top 6 SEO Tools to Increase Traffic to Your Website

Have you ever wondered how to drive more traffic to your website? Every business wants to increase its visibility online, grow its website traffic fast and convert leads into sales. The key to building organic traffic and sustaining it is to be aware of the best SEO tools to use. Today, there are several SEO tools in the market that it is overwhelming to find out where to start. The best SEO services in India can help you understand that and increase traffic to your website with the right set of SEO tools in spite of the constant changes in Google algorithms. Read on to find out the top six SEO tools to add to your optimization strategies.

Top 6 SEO Tools to Increase Traffic to Your Website

1. Ahrefs

Ahref is the most recommended tool by the best SEO services to audit your website. It is one of the largest website crawlers. This all-in-one tool helps in highlighting the part of your website that needs improvisations to ensure the best ranking and increase organic traffic. You can get a comprehensive organic search report, which gives you the exact keywords for which your competitors are ranking.  You can also get keyword ideas to increase your brand visibility and exposure. Ahref is undoubtedly every SEO expert’s favorite tool when it comes to different aspects of SEO such as SEO audit, keyword research, competitor research, rank tracking, viral content research and more.

2. SEMRush

Here’s yet another favorite tool in the SEO community. Get easy access to your rankings and new ranking opportunities with this tool. It lets you to track mobile and desktop traffic, paid traffic and traffic driven by social media. This comprehensive tool allows auditing of your SEO opportunities and gathering insights from your rivals to increase traffic to your website. Some of the immensely helpful features of SEMRush are backlink audit tools, on-page SEO checker, content analyzer and PPC keyword tool.   

3. Yoast

Yoast is one of the most preferred SEO plug-ins that gives all the basic information you would require during on-page SEO optimization. With this, you can optimise your WordPress website for improved rankings in search engine results. Yoast makes it mandatory to select a focus keyword for your website and it also ensures that you use it appropriately on the web page. This plug-in displays SEO snippets in your page editor, which helps you to edit the meta-description to increase the click-through rates in the search results. In simple words, Yoast is your best bet to take care of all the technical aspects of SEO optimization for your website.  

4. Google Analytics

Google Analytics is another great choice of SEO tool, thanks to its versatility. It offers you insights into vital data such as traffic sources, organic traffic, page speed, bounce rate, time on website and more. These details will help to find out what is working on your site and what is not. It also offers insights into ways to enhance your SEO, gain more traffic to your website and improve conversions. Google Analytics is one of the best SEO tools for accessing all that you want to know about your traffic.

5. BuzzSumo

With BuzzSumo, you can analyze which kind of content performs best for a specific topic. You just need to enter the keyword in the search field to find out what performs well for that. Using this tool, you can also identify key influencers for promoting your content so that you can pitch out to them through emails. If you want to identify a headline that is performing well, you have to enter the topic you are considering. You will get a list of the most popular titles for that topic ranked based on the number of social shares. 

6. Google Search Console

Google Search Console allows you to monitor the presence of your website in Google SERP and report on it. All that you have to do is verify your site by adding a website code or checking Google Analytics. Search Console also works as an SEO checker tool and helps you understand how the search engine and its users see your site. It also lets you optimize the site for improved performance in search results. For more analysis, you can link your Search Console and your Google Analytics account. This way, you can import your Search Console data into Google Analytics and study your SEO campaigns and refine them.

It has become more important than ever before to develop the right SEO strategy. This means you need to use the best SEO tools for auditing your site, keyword research, understanding the competition and measuring traffic. Now that we have seen the top SEO analysis tools, it’s time to finalize which one of these you should use for increasing your website traffic. If you still find it daunting, you can always seek assistance from one of the best SEO companies in India



Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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